How to Start a Spiritual Coaching Business

Are you looking to help people in a deeper way? Do you feel called to work with people on a spiritual level? If so, learning how to start your own spiritual coaching business could pave the path to the perfect career for you! 

Before we dive in, allow us to introduce ourselves: we’re Cass + Tee! As business partners and the creators of Lovely Impact, we’ve made it our life mission to create a realm of support for coaches to thrive in their business and stand out online.

In our years of serving the coaching industry, we’ve worked with many spiritual coaches. In this article, we’ll discuss some tips on how you can get started in becoming one. 

So read on if you’re ready to make a difference in the world with your spiritual coaching business!

What is a Spiritual Coach?

Before you think about how to start a spiritual coaching business, you need to know what a spiritual coach is and what they do. 

Spiritual coaching can be difficult to define because it covers many areas, but it is generally about guiding the connection your clients feel to something deeper and more powerful than the physical world.

Spiritual coaching isn’t just about religion, although it may incorporate aspects of religion and could have some religious connotations, depending on the coach. 

Spiritual coaches are focused on inner peace, fulfillment, happiness, and the achievement of life goals. They help their clients to identify internal blocks, heal from past injuries, and overcome challenges.

As a spiritual coach, your job will usually be about guiding your clients and empowering them to pursue the things that bring them true joy and energy. You will be the person your clients turn to when they are struggling to find direction, motivation, and meaning in their lives – and you help will help them find their own resolutions to these issues.

How much do Spiritual Coaches Make?

A spiritual coach’s salary can vary widely depending on a variety of factors, but most earn between $27,000 and $58,000 per year. While some coaches can make up to $90,000 per year and higher, this is at the upper end of the scale and isn’t always the norm for spiritual coaches – you need to be doing well in order to see these figures.

In terms of their hourly wage, many spiritual coaches charge somewhere in the region of $100 per hour, but some charge noticeably more, and some will charge less, particularly while they are establishing themselves and their brands.

Rates will also vary depending on the area and the current demand. There are a lot of people out there looking to find more meaning in their lives, but you might get a more accurate idea of what you can charge by finding out what other spiritual coaches local to you generally charge. This should give you at least some sense of what’s realistic.

How to Start a Spiritual Coaching Business

When it comes to starting a spiritual coaching business, there are a few steps you’ll want to master:

Step 1: Become a Certified Spiritual Coach

So, what’s first regarding how to start a spiritual coaching business? Well, it’s generally proving to your clients that you can do the job they are going to hire you for – and the simplest, most succinct, and straightforward way to do this is to get yourself certified.

Having certification from an independent body is the best way to say to clients “I can do this,” so where do you start? You might find that this Spiritual Coach Certification is ideal. It will cover a lot of the foundations you need to become a great spiritual coach.

It also covers some of the parts you might find more difficult, such as setting pricing and how to tailor your packages to suit your clients. You’ll learn more about your strengths as a coach and be given some top techniques for finding a balance that you can also use with your clients when you begin coaching.

Being certified makes it easier for clients to trust your services and for you to trust your capabilities, so it’s an important first step before you start your business – and it will also reinforce your belief that you have what it takes.

Step 2: Choose Your Spiritual Coaching Business Name

What’s in a name? When it comes to coaching – a lot. People expect their spiritual coach’s business name to resonate with them, and make them feel something, and that’s what yours needs to do. 

Your business name should be evocative and powerful, and it should connect with your own deep feelings about your services.

That said, your name also needs to tick a few more down-to-earth boxes, like being easy to say and remember, unique, and representative of the problems you would like to solve for your clients. 

You might want to use your own name in the business title to convey the personal touch or keep it more abstract and emotional.

Take some time to think about the name from your audience’s perspective, too. What are they looking for in their coach? Who are you to them? If you’re a mentor, use words to describe this relationship. If you’re a friend, choose accordingly.

This sort of consideration will help you to choose a name that tells your clients everything they need to know about you from the word go, and initiates a relationship with them.

➡️ Need more help? We’ve got you covered.

• Read: How To Choose A Coaching Business Name >>
• See how other successful coaches names their businesses >>

Step 3: Choose A Niche

When you first look at how to start a spiritual coaching business, you might think that you want to help everyone, from all walks of life – but that’s not a great plan. You need to narrow down your focus so you can identify the people you really have the skills to help.

So, how do you find a niche? As you might expect, it starts with thinking about your clients and what they need. Spend a bit of time working out specifically who you want to help and what problem you are assisting them with, to reach which ultimate goal. You need to know this before you can define a niche.

Once you have your niche, other parts of your business will start to fall into place, but without a niche, you’ll find that your approach is scattered and unfocused. You need clarity before you can bring it to your clients, and once you have your niche, you should have clarity.

➡️ Need more help? See below:

• Read our deep dive on choosing a niche for your coaching business >>
• Download our free Choosing Your Niche Workbook in our resource library >>
• Watch our video on How To Identify Your Dream Clients (And Choose A Niche) >>

Step 4: Create A Business Plan

A business plan will help you organize many aspects of your business, and it’s important to have this written before you move on to the later stages. 

You might be wondering what you should include, so here are a few ideas:

• A mission statement (what are you going to do and why?)
• An executive summary (what’s the purpose of your business and what does it mean to people?)
• Products and services (what do you do for your clients?)
• Target audience (who are you helping?)
• Client needs (what do they require your help with?)
• Client acquisition (how will you reach these clients?)
• Competitive advantage (how do you differ from other spiritual coaches?)
• Owner passion (what are your top strengths and why do you want to help?)
• Finances (what funds does the business need and what will you get out of it?)
• Business goals (what are your long and short-term goals for the business?)

Defining these things before you proceed will help you to organize your business and approach it systematically.

Here’s some great news: We’ve created a business plan template for coaches that you can download for free HERE. The coaching business plan is available in the business resources section after you’ve signed up.

Step 5: Develop Your Methodology, Techniques & Tools

So, what’s next on your journey to spiritual entrepreneurship? It’s thinking about the structure and your tools – what approach you will take. You need to have clarity on this before you begin, or you may find that you end up offering scattered and inconsistent services.

You should base your methodology on exactly what you want to achieve for your clients. Where will they be when they have finished your coaching? Work back from there to figure out what approach you should take.

Your spiritual coaching methodology could look like this: work through blocks + achieve major life goals = happiness and self-confidence. Both you and your clients will know that you are going to specifically help them tackle something that they find difficult so they can do something that they would find fulfilling.

While a lot of your work as a spiritual coach may be intuitively guided, you can start choosing what techniques and tools you are going to use with your clients to give you a solid starting point. You will find that techniques naturally start coming to mind once you have defined your methodology clearly.

Step 6: Create Offers and Pricing

Some spiritual coaches find it hard to charge for their services correctly, and if money isn’t really your thing, you might find this step daunting. However, it doesn’t have to be. Instead of thinking about the charge, start by thinking about the packages. 

Design and structure some packages that you know will give real value to your clients. You might want to run some workshops, create strategy sessions, or offer half-day experiences. A lot of your coaching may be face to face, but don’t limit yourself.

Start with what you can offer to your clients, and then you can start thinking about the compensation for your time. You may find it helps to take inspiration from what other spiritual coaches provide and their pricing structure.

Don’t undervalue yourself, either. Your services are there to help clients, and they are worth it – so give yourself a decent wage. Failing to charge properly for your services may mean that you end up working with clients who don’t value you, or could cause them to doubt your abilities.

➡️ Need more help? 

• Read our guide on how to structure your coaching offer >>
• Grab our ‘Money Making Offers for Coaches Workbook’ >>

Step 7: Design Your Spiritual Coach Logo

What images do you associate with your business? What do you want clients to see, think, and feel when they set eyes on your logo? For clients engaged in the spiritual space, the atmosphere is going to really matter – so make sure you spend enough time on this step of how to start a spiritual coaching business.

You will probably want to make your logo colorful so it attracts the eye, but limit yourself to a maximum of 6 colors, with one dark and one light, plus others in between. You should make sure your logo is still clear even when scaled down or printed in black and white, and don’t make it too complicated or distracting.

Often, a spiritual coaching business logo will show natural elements, like birds or plants, to represent freedom and growth, but many use the coach’s name to create a relationship and a sense of personality. Think about what your specific clients are likely to respond well to, and build this into your logo.

➡️ Need more help with your spiritual coaching logo? 

• Buy our logo template for spiritual coaches >>
• Click here for our Brand Clarity Guide >>

Step 8: Create Your Spiritual Coaching Website

No matter how great you are at spiritual coaching, you won’t woo your clients if you don’t have a great website to draw them in. If you cover a lot of different aspects of spirituality, you might find it tricky to organize your site in a way that is logical and intuitive.

Start by defining what major areas your potential client is going to need to access, and create a structured map that ensures all of these areas are easily accessible. You should have a homepage, information about you and your services, and contact information all available. The easier you can make it to navigate your site, the better.

If you’re going to use your site as a blog, make sure you choose some major blog categories so you can organize your content and keep everything easy to find. If you’re struggling with the organization, check in with others about what they would expect to see where, and how you can group things.

➡️ Need more help? Check out these resources:

• The DIY Beginners Guide to Websites >>
• How to build your website quickly & effectively >>
• Read our guide on “How To Structure A Coaching Website” >>

Step 9: Go Legal

There are a few other things you’ll need to take care of when you think about how to start a spiritual coaching business – and the legal stuff may not be a fun part, but it is a crucial aspect. If you don’t cover your bases in terms of the legal stuff, you will find yourself in a mess when you’ve been operating the business for a while.

Your legal checklist needs to cover quite a few areas, starting with things like finding out what licenses or permits you might require in your local area, and what tax structure your business will fall into. You will also need to establish things like contracts (more on that in a minute) and set up a business bank account to direct your payments into.

You’ll need to choose a tax year for your business, too, so make sure you think about this before you start, and then you’ll be almost ready to go. Don’t skip over these steps, even if you find them challenging; they are really important.

Legal is one of those things that nobody wants to think about, but it’s incredibly important. If you’re not in the position to hire a lawyer, you can use the free, downloadable coaching contracts from Practice that are lawyer made. You’ll get a US and Canadian version as well as a couple sample ones from real coaches.

➡️ Need more help? Get the ball rolling with legalzing your life coaching business, download our LEGALLY LAUNCH IT Checklist from our resource library! 

Step 10: Create Your Coaching Contract

The contract is another critical part of how to start a spiritual coaching business, and it’s definitely one you have to give due time and attention to.

You might wonder if having a fixed contract detracts from the client’s experience with you as a spiritual coach, but it’s necessary and it will protect you if anything goes wrong.

Your coaching contract will spell out important aspects of the business, like the intellectual property rights (protecting your materials) and payment terms. It will also cover the limit of liability that protects you in legal situations, and it lets your clients know what is expected of them and of you.

A couple of contract rules to live by:

#1 Don’t begin coaching until you have a signed agreement in place.

#2 Avoid clients that refuse to sign this agreement. 

It might seem more attractive to act in good faith, but you could find this has major repercussions. Talk to a lawyer about your contract needs and get an official, legally binding agreement for your clients to sign.

Step 11: Get Your First Spiritual Coaching Client

Now that all that work is out of the way – it’s time for the first client. The first person you are going to help improve their life by expanding their spiritual awareness. But the real question is, how do you find this person?

There are many options, and indeed, you may already have people in your network or extended network in mind. However, if you don’t, you might be wondering how you go about attracting someone. 

The answer is that you need to establish a name for yourself. This starts with showing up.

There are many different ways that you can do this, but a great way is by writing some content for a website that’s in your niche but already has followers. You might be able to start as a guest blogger, and if you can write well, this is a great launching point.

Alternatively, if you’ve got an engaging social media presence, you can turn this into a funnel to bring clients to your business. You can tie this in with content you’ve already posted if there’s a natural progression. Encourage your followers to talk about and share your business, and you’ll soon attract clients without spending a cent.

➡️ Need more help? Start here:

• Learn how to get coaching clients online >>
• Read our guide on how to get more coaching leads >>  

Step 12: Grow Your Spiritual Coaching Business

Of course, the next thing to do is grow by putting your energy into gathering new clients so that you can help as many people as possible. There are many ways of growing your business organically, but you may also need to start putting money into marketing.

If you’ve got any SEO experience, you might find that creating great free content really helps, but it can be a slow strategy. On the other hand, it’s pretty powerful. Use opt-ins to grab potential clients when they visit your content and get them onto your email mailing list – so you can start connecting with them and encouraging them to become actual clients.

You could also consider paying for social media marketing or partnering with other coaches in similar niches so that you can support each other.

You may find that offering occasional free coaching sessions is another great way to increase your client base. Word of mouth is one of the most powerful marketing methods out there, so getting people talking about your service and the things you can offer could make all the difference.

Final Thoughts – Start Your Spiritual Coaching Business

There you have it, everything you need to know while embracing how to start a spiritual coaching business. So, if you’re feeling called to help others connect with their spiritual truth and want to start a business doing just that, we hope this article has been insightful.

It can be daunting to start your own business, but it’s also incredibly rewarding. Remember to stay patient through this process and ensure all your bases are covered to keep you grounded. 

And most importantly, trust that your intuition will guide you to the right clients and projects. 

We would love to hear from you! Leave us a comment below and let us know how you’re planning to launch your very own spiritual coaching business. Are you going to create an online course? Or maybe write a book? We can’t wait to hear all about it!