Business Naming Masterclass for Coaches
Business Naming Masterclass for Coaches

8 Successful Coaches Share How They Named Their Coaching Businesses

Categorized as Coaching Branding, Our Best Content
FEATURED 8 Coaches Share How They Named Their Coaching Businesses

Naming your coaching business can be a hard decision. What name do you choose? Do you use your own name? Or do you create a unique name that works with your niche and your expertise? The options are endless! 

In this blog post, we’ll talk to real coaches and learn how they named their coaching businesses. They will share stories about choosing their names including challenges they faced and wins they experienced.

Let’s dive right in! 

Tips to Naming Your Coaching Business

1. Name it after a previous big win.

Sira Mas

“I’m a social skills and relationship coach and last year I decided to name my coaching business after two words of my first viral article title, The 7 Habits of Truly Charming People. The name of my coaching business is now The Truly Charming. It just felt the right choice, and I’m still happy with the name I chose.”

Sira Mas, The Truly Charming

2. Use your own name, especially if it’s unique!

Shamika Woodruff

“Selecting the name for my coaching business was a challenge initially. I then reflected on the transformation I wanted for my clients. My clients consist of women entrepreneurs and corporate executives who want to leave a legacy they are proud of without overwhelm and self-doubt.

I quickly realized any name I selected would not convey that transformation because what one considers a legacy is different for everyone. So, I chose my name. Why? It’s one-of-a-kind (there’s only one magnificent me)! I also have a unique skill set and perspective that only I can provide.”

Shamika Woodruff, Business, Life & Mindset Coach

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3. Choose something that will generate coaching client leads.

Mark Stubbles

“My name is Mark Stubbles and the name of my coaching business is Anxiety Hypnotherapist, I chose this name because I am a hypnotherapist who specializes in helping people that suffer from anxiety and because I get a lot of clients from search. 

Having what I do in my business name and website URL helps my website rank better on search engines and helps people find my social media profiles. I tried calling myself a confidence coach to start with but anxiety hypnotherapist seems to get me more inquiries.”

Mark Stubbles, Anxiety Hypnotherapist

4. Be flexible and don’t be afraid to change it in the future.

Megan Hudson

“When I first started coaching in 2002, I called my business MH Consulting. Over time, I saw a shift in my clientele from organisations to entrepreneurs, who were desperate to uncover ways that they could market their businesses in a way that was sustainable (for them), strategic and would lead to results. I noticed a distinct pattern in my dealings with my clients: the minute we defined their niche, everything else seemed to fall into place.

I rebranded my business to call it Niche Intelligence (NQ) as everything I do comes down to finding, defining and refining my clients’ niche to help them stand out in an over-saturated, over-commoditised coaching market.”

Business Naming Masterclass for Coaches
Business Naming Masterclass for Coaches

Megan Hudson, Niche Intelligence

5. Make sure it’s legally okay to use.

Léandre Larouche

“I am a writing coach, and I first called my business Stellar Writing because I believe that with writing, you can reach for the stars.

But I was a new coach and wasn’t incorporating yet. I didn’t do proper research to see if the name was taken. Later, when incorporating, I realized I couldn’t use it without legal risks. So, I renamed Trivium Writing because I wanted a deep, meaningful name. “Trivium” stands for grammar, logic, and rhetoric—three of the elements I work with every day as a writer and writing coach.

The word trivium is one of my favorite words, and I love that my business is named after it. For me, it’s important that my business name has a powerful meaning.”

Léandre Larouche, Trivium Writing Inc.

6. Make it a conversation starter and have fun.

Leah Carey

“I had an idea for a podcast where I interviewed everyday women about their sex lives. I sent a rough version of an episode to some friends to see if it was something they wanted to hear. My friend Jen, who is known for her playful snarkiness, replied, “I can’t listen to this! Good girls don’t talk about sex!”

It made me laugh so hard that I immediately knew I’d found my show title and the branding that carries throughout my work – Good Girls Talk About Sex! It rang true for me because I, like so many others who were brought up to be good girls, learned that my sexuality and femininity were dangerous and shameful.

Today I believe that taking control of our sexuality, speaking up for our needs, and talking honestly about what really matters is the essence of goodness, kindness, and integrity.”

Leah Carey, Good Girls Talk About Sex!

7. Work with a coach to name your business.

Dr. Rowena Winkler

“With the help of my coach (because yes, coaches need coaches) we landed on my title and name — Cosmic Catalyst Coach & Realignment Strategist — per the work that I do with my clients and the transformation they will experience.

I use modalities such as Astrology, Tarot, and Human Design (the Cosmic) to help women who are feeling stuck in some way (AKA being a Catalyst). Through our work together and diving into these areas, my clients discover their authentic voice in a tangible, practical way (the Realignment).

The name of my business is Journey2Consciousness LLC, because this exploration is truly a journey but once we make these breakthroughs and wake up to our divine essence and power, the shifts are so transformative.”

Dr. Rowena Winkler, Cosmic Catalyst Coach & Realignment Strategist at Journey2Consciousness LLC

8. Align it with a meaningful personal experience.

“‘Pull the Chute’ came from my own experience of skydiving and how, after jumping out of a perfectly good plane, I was falling at 120 mph. One small movement sent me spinning out of control. Then at 5,500 feet, I was able to pull the chute and everything came to an immediate stop, thus allowing me the time to look around and see things I had never seen before.

Taking my own advice,  I realized that I was passionate about helping others to be the best they can be, especially in business. So, I launched the ‘Pull the Chute’ brand as a way to pay forward all the things I’ve

learned over the years. I feel that this is the best way to get others to take a moment, pull the chute in their business/life, take a moment to look around, see where they are and where they want to go.”

Jeff Sesol, Executive and Business Coach at Pull the Chute

Final Thoughts

Now that you’ve heard from real coaches, you can choose any of the strategies above and try them yourself. You have everything you need to successfully name your coaching business! 

As you saw in the post, choosing a name for your coaching business is special, and when you choose the right name magic happens. Without a coaching business name that aligns with your niche, mission, and vision… you’ll find yourself struggling to attract your ideal clients. 

But, before you get started, please make sure you leave a quick comment and let us know which tip was your favorite and how you plan on naming your coaching business. 

Business Naming Masterclass for Coaches
Business Naming Masterclass for Coaches

About The Author

Hey! I’m Cass, a brand coach and the Co-Founder & Chief Brand Officer at Lovely Impact, a website template shop for coaches. I help coaches elevate their businesses with beautiful branding and websites. Here on our blog, my content focuses on branding, web design, and storytelling.

Hey! I’m Tee, a brand and marketing coach and the Co-Founder & CMO at Lovely Impact, a website template shop for coaches. I help coaches grow their coaching businesses digitally. Here on our blog, my content focuses on web design, marketing, business, and social media strategy.


  1. Lying in bed this morning trying to think through how I am going to approach naming my coaching practice. Thank you for this article sharing experiences of other coaches

    1. Great to hear that this article helped you, Selina! Naming your coaching practice can be a challenging process, but it’s important to get it right. Good luck with your naming process, and let us know if you have any questions or if we can be of any help.

  2. Thanks for the article. ‘Pull The Chute’ really made me think about which personal experiences might help to shape my own coaching name. Lots to think about now.

    1. Hey Mark! You’re welcome! It’s awesome that our article got you thinking about your own coaching name. Trust those personal experiences to guide you, and you’ll come up with something amazing. If you ever need more inspiration or guidance, we’ve got your back. Keep rocking it, my friend! ?✨

  3. Great article! If I use my name, could it follow with the 2 individual services I would provide (Jane Smith – Task Management and Grief Coach). Or is this confusing to potential clients?

    1. Hey Kate! Loved that you enjoyed the article! Using your name with your services like “Jane Smith – Task Management and Grief Coach” is clear and effective. It’s like a personal brand statement that tells clients exactly what you offer. Go for it, and own your unique niche!

    2. Totally agree with Carolina! A second option could be to name your business “Jane Smith Coaching” and the tagline could be “Task Management and Grief Coach”. Excited for you Kate 🙂 Keep us posted.

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