Ready to do some soul-searching brand clarity work so you can build the coaching business you’ve always dreamed of?

Then you’re in the right place…

Does this sound like you?

Sound Familiar - Brand Clarity Guide for Coaches
  • You have colors and logos, and all the other branding “stuff”, but you don’t feel a connection to your brand.
  • Even though it feels inauthentic, you keep creating random coaching offers hoping someone will purchase something. 
  • You’ve changed fonts, colors, and imagery so many times, that your coaching brand looks a hot mess. 
  • You forgot why you decided to do this in the first place and lost your connection to your purpose, mission, and vision.
  • You aren’t attracting any coaching clients, especially not the ones that you really want to work with.

Now, imagine if..

Imagine If - Brand Clarity Guide for Coaches

You hired an experienced team of branding consultants, who only worked with coaches. 

They came into your office, sat down, and held your hand until you found true brand clarity. 

And they did that through powerful branding exercises and prompts that made you go deep into your soul and pull out stuff that you forgot was there. 

Plus, when you were finished, you felt a fire inside you light up and you started sharing your coaching mission with the world!

To your surprise and delight, your dream clients actually listened… and hired you.

That’s exactly what’s possible!


The Brand Clarity Guide for Coaches

Introducing The Brand Clarity Guide for Coaches

Our in-depth brand clarity guide for coaches takes you on a journey deep into your personal psyche and the roots of your business, so you can build a coaching business that’s not only beautiful but intentional and transformational.

Inside you’ll find:

✓ Proven & tested brand clarity process.

Our guide was created by brand experts with over 20+ years of experience. You’ll follow a proven brand clarity process that naturally works with your brain. You’ll be surprised by what you discover!

✓ Soul-searching brand prompts

We are coaches first! Each prompt was written to help you uncover deep authentic answers to those physiological questions that must be answered about your brand’s existence and place in this world.

✓ Tons of formulas and examples.

We hold your hand every single step of the way! For each step in the process, we provide detailed fill-in-the-blank formulas and coaching examples to inspire you and guide you to clarity. 

✓ Beautifully organized brand guide.

By the time you finish this workbook, you’ll have a beautifully organized brand guide that you can use for years to come. You’ll also walk away with the tools you need to make an impact. 

VERTICAL Mock - Brand Clarity Guide for Coaches

It’s time to put your self-coaching hat on and face the brand you created.

By the time you finish this workbook you’ll know:

  • Why you started your coaching business in the first place. 
  • What your brand mission is and how you’ll achieve it.
  • The vision you have for your business, yourself, and your clients.
  • What you believe in and refuse to compromise on. 
  • How you coach, who you coach, and what life-changing experiences you aim to deliver. 
  • Your brand personality and where it fits in the coaching industry and this world.
  • Your brand colors and fonts, plus the intricate details and meanings behind them. 
  • And much much more. 

By the way… we’re Cass and Tee.

We are designers turned coaches… turned designers AGAIN… 

Seriously… let us explain: After an entire year of working with coaches, it took us one catch-up convo via video to realize that there was a huge gap in the market. 

There were no real resources out there helping coaches with their brands.

One of the first things we created for our branding clients was our brand clarity coaching calls. And now we’re offering it to any coach who wants it, in a workbook format.

Why? Well, it’s simple.

You’re struggling with developing a professional brand that lights you on fire and attracts your ideal coaching clients, and we hate that for you.

We want you to really see how powerful branding can be!

True brand clarity is what separates you from other coaching brands and pushes you into the big leagues.

That’s why we created the Brand Clarity Guide for Coaches, to put you in the driver’s seat and help you understand where your brand is heading, and whether that’s the right direction, so you can course-correct quickly. 

See you inside the guide 🙂

Here’s how it works:

We’ll literally hold your hand every step of the way!

The system we’ve developed follows a tested strategy that can help any coach find true brand clarity.

Step 1 - Find True Coaching Brand Clarity


Find True Brand Clarity

Brand clarity isn’t about colors, logos, and what filter you’ll use on Instagram. It’s a state of being that comes from really deep brand work. We’ll discover your brand mission, vision, values, coaching philosophy, and so much more.

Step 2 - Discover Your Coaching Brand Season


Discover Your Brand Season

During this section, we’ll help you discover the specific design season associated with your brand. This includes finalizing some fun brand elements including your brand voice, colors, fonts, and typography. This is the fun part and it will help you create a brand identity that feels right. 

Step 3 - Define Your Coaching Brand Personality


Define Your Brand Personality

Next, we’ll help you define the specific personality traits associated with your brand. This will include visualizing and writing your brand personality statement and choosing your brand voice and tone. When done, you’ll have completed the brand clarity process.

Step 4 - Finalize Your Coaching Brand Guidelines


Finalize Your Brand Guidelines

We’ll put everything we’ve learned into one beautiful brand document that you can use for years in your business. You’ll be able to send to creative employees, like designers and marketers, so they can make sure they are aligned with your brand as they create content for your business and communicate with clients.

Plus a Lovely Bonus!

And to make sure you succeed… We’ve added a bonus section at the end of the guide! 

Brand Consistency Checklist - Brand Clarity Guide for Coaches

Use our Brand Consistency Checklist to make sure your coaching brand is clear and consistent everywhere you show up in business.

Frequently Asked Questions

What is the brand clarity guide for coaches?

The brand clarity guide for coaches takes you on a journey deep into your personal psyche and the roots of your business, so you can build a coaching business that’s not only beautiful but intentional and transformational.

Following this guide will help you develop your personal why, brand mission, brand vision, core values, coaching philosophy, brand voice, brand colors, brand fonts, and brand typography, plus so much more.

Is this for any type of coach and any niche?

Yes, this guide is for ANY coach in ANY niche. And the examples inside don’t discriminate. There’s something for every type of coach! 

How will this help me develop a competitive coaching brand?

This is not an ebook. It’s an in-your-face self-coaching guide to help you explore every single part of the coaching brand you’ve already created, or want to create. 

It’s full of powerful prompts, formulas, and examples that are easy to understand and detailed worksheets that are organized in a way that makes you feel successful.

You’ll walk away with something tangible that you’ll reference and share often, for years to come.

What is the cost?

Our Brand Clarity Guide for Coaches is $97. We want every coach to be able to purchase and use this guide right away.

Still here? What are you waiting for!

If you’re still reading this, and 

  • you’re thinking about getting our Brand Clarity Guide for Coaches, and
  • you want to finally get your brand working for you vs against you, and 
  • you want to attract and convert your dream coaching clients…


==> Click here to grab our guide today <==

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