How To Identify Your Dream Clients (And Choose A Niche)

February 5, 2021
Branding, YouTube
How To Identify Your Dream Clients (And Choose A Niche)

Take yourself on a journey to discover who your true dream clients are — and choose your niche in the process!

Running a business is really hard when you don’t know who you’re selling to. And as a coach, not knowing who you can help or who you want to work with makes selling that much harder.

Everything in your business gets easier when you know exactly who your dream client is — and what they struggle with, enjoy, fear, and dream of. And that’s what I’m helping you discover in this video. Who your dream clients are, and all the details about them you need to be a successful marketer and sales person in your coaching business.

Not only are we nailing down who your dream client is, we’re also figuring out what’s important to them, what scares them, and how you can speak to their fears and dreams to get their attention in your marketing.

To work through everything we’re covering in this video, you’ll want to download our Niche Workbook from inside our Free Resource Library for Coaches. You can find the link below.


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This comprehensive resource library has everything you need to start and build your coaching business – and it’s yours free. Save yourself hours of stress and get templates, worksheets, and tools that benefit your business. You can thank us later!


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About Cass

Hey! I’m Cass, a brand coach and the Co-Founder & CTO at Lovely Impact, a website template shop for coaches. I help coaches elevate their businesses with beautiful branding and websites. Here on our blog, my content focuses on branding, web design, and storytelling. I also upload videos weekly to our YouTube Channel.

How To Identify Your Dream Clients (And Choose A Niche)