Health and Wellness Coach Salary: The Real Earning Potential

Categorized as Coaching Business
Health and Wellness Coach Salary: The Real Earning Potential

Hello, coach! Are you curious about the earning potential in your field of health and wellness? Perhaps you’re wondering if your income measures up to others in the industry, or maybe you’re planning your transition into this exciting career and want to know what to expect financially?

No worries – we’ve got you covered!

In this blog post, we’re diving deep into the real earning potential of a health and wellness coach. We’ll explore average salaries, factors that influence income, and tips on how to maximize your earnings.

Get ready to delve into the world of health and wellness coach salary – we’re about to uncover some eye-opening facts and figures!

By the way, we’re Cass and Tee, the dynamic duo behind Lovely Impact – your go-to business resource hub designed specifically for coaches like you.

Leveraging our years of experience in the coaching industry, we’re here to provide you with the insider knowledge you need to understand the financial aspect of your coaching career. 

With this knowledge, you’ll be well-equipped to carve your own path in the health and wellness coaching industry, and we’re here to support you every step of the way. 

Let’s get started!

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The Role of a Health and Wellness Coach

Let’s hit the pause button on the dollar signs for a second, coach! Before we dive into the meaty details of a health and wellness coach salary, let’s take a step back and look at what this job is all about. 

Because hey, you’re not just here for the paycheck, right? You’re passionate about making a difference, and that’s what’s so awesome about you.

The Role of a Health and Wellness Coach 2

What is Health and Wellness Coaching?

Imagine your job is to help people level up their health game. You’re like their personal cheerleader, helping them chase after their health and wellness goals and win. You’re the wizard behind the curtain, turning their dreams of a healthier lifestyle into reality.

Health and wellness coaching? It’s all about that – guiding your clients to nail their wellness goals, whether it’s crushing stress, saying goodbye to bad habits, or eating more greens. 

Who Needs a Health and Wellness Coach?

Well, anyone who wants to up their wellness game could use a superstar coach like you. Some might need your help to manage a health issue or lose some weight. Others might just want to feel happier and healthier overall.

And that’s where you step in. As a health and wellness coach, you’re there to lift them up, motivate them, and support them in their journey to achieve their health and wellness goals. And the best part? While you’re helping your clients live their best life, you’re also building a rewarding and financially beneficial business for yourself.

Your skills as a health and wellness coach are super valuable. Understanding this value is key to unlocking your earning potential, and reaching that health and wellness coach salary you deserve. 

Factors Impacting a Health and Wellness Coach’s Salary

Alright, coach, let’s unravel this mystery together. It’s time to dive into the nitty-gritty details that play a significant role in determining your health and wellness coach salary. Because, just like no two snowflakes are alike, no two coaches’ incomes are identical, either. Let’s see why!


Where you’re coaching can make a big difference to your wallet, coach. A bustling city might have a higher salary potential than a small town, just because of the higher cost of living and demand for services. 

Plus, don’t forget about the virtual world! With online coaching, you have the potential to connect with clients globally, not just locally. That’s one of the many beautiful things about this gig!

Health and Wellness Coach Salary by Location

Let’s look at some hotspots around the USA where health and wellness coaches could potentially earn more:

  1. San Francisco, California: With its high concentration of tech companies and a booming wellness culture, the Bay Area is a great place to be a health and wellness coach. Folks here often prioritize their health and are willing to invest in services that support their wellness goals.
  2. New York City, New York: The city that never sleeps has a thriving health and wellness industry. With a massive population and a wide range of potential clients – from busy professionals to high-flying executives – there’s definitely a market for coaching services here.
  3. Los Angeles, California: Home to Hollywood and the land of eternal sunshine, LA is a hub for health and wellness. People here are all about maintaining their health and physical appearance, making it a promising city for a health and wellness coach.
  4. Seattle, Washington: Known for its high tech scene and outdoorsy culture, Seattle has a high demand for health and wellness coaches. The residents’ focus on maintaining a healthy lifestyle combined with their high median income could translate to a higher coach salary.
  5. Austin, Texas: With its thriving tech industry and a growing reputation as a health and wellness city, Austin is another excellent option. The city’s high living standards and health-conscious population can lead to potential high earnings for coaches.

Remember, location is only one factor that can impact a health and wellness coach salary. Your expertise, experience, and marketing prowess also play a crucial role in your earning potential. 

Experience and Education

Here’s a little truth bomb, coach – your background matters. The more experience and education you have in the field of health and wellness, the higher your potential earnings can be. That’s because your clients value your knowledge and expertise. It’s like the saying goes – you gotta spend money to make money. Investing in your education and gaining experience can pay dividends when it comes to your health and wellness coach salary.

When it comes to upping your game (and potentially your health and wellness coach salary), having a top-notch certification under your belt can make all the difference. Here are some of the most recognized health and wellness coaching certifications that could potentially give your career – and earnings – a sweet boost:

  • National Board for Health & Wellness Coaching (NBHWC): This certification is a big deal in the health and wellness coaching world. It’s widely recognized and highly respected – a surefire way to demonstrate your dedication to the profession.
  • Institute for Integrative Nutrition (IIN): Known for its comprehensive curriculum, the IIN offers a holistic health coach certification that covers everything from nutrition to business skills. It’s a great way to broaden your skillset and increase your marketability.
  • Wellcoaches School of Coaching: Accredited by the NBHWC, this program offers training in areas like lifestyle, fitness, and wellness coaching. It’s perfect for coaches who want a well-rounded education.
  • Duke Integrative Medicine Health Coaching: With a focus on integrative health and wellness, this certification could make you stand out to clients interested in a holistic approach to health.
  • American Council on Exercise (ACE) Health Coach Certification: ACE is a well-known name in the fitness industry, and their health coaching certification is equally respected. It’s a fantastic choice if you’re interested in combining fitness and health coaching.

? Coaching Tip: Need a more affordable health and wellness coach certification? Check out Udemy! They have a “Health and Nutrition Life Coach Certification (Accredited)” course that’s under $100.

Coaching isn’t regulated in the United States, however, it is best practice to make sure you are qualified, meet industry suggested wellness coach requirements, and complete a health and wellness coach certification.


Specializing or niching down is like finding your superpower in the health and wellness coaching world. And guess what? It can also be a fabulous move for boosting your health and wellness coach salary. 

Health and Wellness Coach Salary - Experience and Education

But what areas might you consider, you ask? Let’s check out some exciting possibilities:

  • Functional Medicine Health Coach: Instead of chasing symptoms, this specialty is all about finding out what’s really going on inside your body. It’s a bit like a puzzle, connecting the dots between your lifestyle, environment, and genes to understand your health’s unique story.
  • Nutritional Coaching: If food is your love language, this could be your jam. You’ll help clients create healthier eating habits and understand the impact of nutrition on their overall well-being.
  • Stress Management Coaching: With today’s fast-paced world, who doesn’t deal with stress? You could be the go-to person for helping people manage and reduce their stress levels. Breathe in, breathe out, and watch your career grow.
  • Fitness Coaching: For all you exercise enthusiasts out there, this could be a perfect fit! Help clients develop fitness routines that fit their lifestyle and fitness level.
  • Chronic Disease Management Coaching: If you have a knack for helping people navigate health challenges, this could be your niche. From diabetes to heart disease, you’ll help clients manage their health in a proactive, empowering way.
  • Corporate Wellness Coaching: Imagine working with entire organizations to boost the well-being of their employees. Now that’s making an impact!
  • Mindfulness and Meditation Coaching: For the zen masters out there, guiding clients towards inner peace and self-awareness could be your calling.

The best niche or specialization is one that aligns with your passion and expertise. When you’re excited about your work, it shines through, and your clients (and your health and wellness coach salary) will thank you for it! You’ve got this!

Health and Wellness Coach Salary

You’ve chosen this career path, and you’re passionate about health and wellness, but there’s a big question on your mind: “What’s the potential health and wellness coach salary?” Fair enough, you’ve got bills to pay and maybe a few vacations you’d like to take.

But before we start, we surveyed our audience of coaches on LinkedIn, and asked them what they were earning.

Here are the results:


As you can see, the results vary, but over X% of health and wellness coaches earn over $100,000!

So what does the national data say?

Health and Wellness Coach Salary

Entry-Level Salary Range

Just starting out in your coaching journey? That’s exciting! As with any career, your earnings at the beginning might be a little lower. But hey, everyone starts somewhere, right? In the US, an entry-level health and wellness coach can expect to earn around $48,000 to $55,000 annually. Not bad for just getting your feet wet!

Average Health and Wellness Coaching Salary

As you gain experience and build your client base, your salary has the potential to grow significantly. The average health and wellness coach salary in the US ranges from $55,000 to $71,000 per year. There are also plenty of opportunities to surpass this as you establish your reputation and niche.

Experienced Salary Range

Now we’re talking about the big leagues, coaches with several years of experience under their belt. In this category, salaries can range anywhere from $78,000 to over $100,000 per year. Yes, you read that right! With dedication, continual learning, and excellent client relationships, the sky’s the limit.

Hourly Range and Potential

Still prefer to think in terms of hourly rates? No problem! Health and wellness coaches can charge anywhere from $50 to over $200 per hour, depending on their location, experience, specialization, and the value they provide to their clients.

These figures are estimates and can vary widely. But they give you a good ballpark of what you can aim for. And remember, while your health and wellness coach salary is essential, it’s not the only measure of success. The true reward comes from making a positive impact in the lives of your clients. 

And let’s be real, you’re pretty awesome at that! 

How to Increase Your Salary

You’ve got a handle on what you could be making in this field, but let’s not stop there. It’s time to talk about upping your game and giving your health and wellness coach salary a friendly little nudge upwards. 

? Tip 1: Enhance Your Skills and Knowledge

Never stop learning, that’s the ticket! In the ever-evolving field of health and wellness, there’s always something new to grasp. Attend workshops, apply for health and wellness coach jobs, read books, get certified in a new area, heck, listen to podcasts while you’re cooking dinner. 

Boosting your skills and knowledge is a direct investment into your salary potential. Plus, your clients will appreciate that you’re on top of the latest trends and information.

? Tip 2: Build Your Brand and Clientele

In the world of coaching, you’re not just selling services, you’re selling yourself. Your brand, your personality, your unique way of doing things—that’s what sets you apart. A strong personal brand helps to attract and retain a loyal clientele. 

People don’t just buy what you do, they buy why you do it. Share your mission, your story, and watch your clientele (and income) grow.

? Tip 3: Leverage Multiple Income Streams

Who says you only need to have one source of income? Not us! Sure, one-on-one coaching might be your bread and butter, but there are other ways to supplement your health and wellness coach salary. 

Think about offering group workshops, online courses, or digital products like eBooks and workout plans. Diversifying your income not only gives you a financial buffer but also lets you reach more people.

There you have it, coach! While these strategies require some work and dedication, the payoff can be significant. Increasing your health and wellness coach salary is not a sprint, it’s a marathon, but we believe you’ve got the stamina to make it. 


Pro Tip – Show Your Style with Sylvie Health Coaching Website Template

Want a stylish online presence? Meet Sylvie, a health and wellness coach website template that is as vibrant as you! Designed on Showit, Sylvie is your go-to template for launching your functional medicine health coaching into the digital world.

Sylvie Functional Medicine Health Coaching Website Template

Sylvie boasts a distinctive layout, clean design, fun accents, and most importantly, is conversion-ready to magnetize your ideal clients. Ready to level up your online game? It’s Sylvie time!

Frequently Asked Questions

Let’s jump into some frequently asked questions that pop up when people are exploring the health and wellness coach career path.

Is it worth it to become a health and wellness coach?

Without a doubt, yes! The satisfaction that comes from helping others achieve their wellness goals is unparalleled. It’s not just about the potential to boost your health and wellness coach salary, but the fulfilling opportunity to make a meaningful difference in others’ lives. The health and wellness industry is booming, and coaches are in demand. Plus, who doesn’t want a job where they can wear yoga pants all day?

Can I make a living as a wellness coach?

Absolutely! While your earnings will depend on a few factors, such as your experience, location, and specialization, there’s definitely potential to make a comfortable living as a wellness coach. The key is to continue learning, growing, and adapting your services to meet your clients’ needs.

Is there a demand for wellness coaches?

You bet! With the rise of health consciousness and the need for personalized guidance, the demand for wellness coaches is high. People are seeking help in navigating their wellness journeys, and that’s where you, as a health and wellness coach, come into play!

What is a wellness and health coach?

A wellness and health coach is a professional guide and mentor who assists individuals in achieving their personal health and wellness goals. This could range from weight loss to stress management, nutrition guidance to exercise routines. It’s about empowering clients to take charge of their own health and wellness journey.

What is the difference between a health coach and a health and wellness coach?

The terms are often used interchangeably, but there can be a subtle difference. A health coach typically focuses on specific health goals such as weight loss or managing a health condition. In contrast, a health and wellness coach takes a more holistic approach, considering all areas of wellness including physical, mental, and emotional health.

There you have it! We hope this FAQ section helps to answer some of the burning questions you may have had about the exciting world of health and wellness coaching.

Final Thoughts

Alright, you’ve made it, coach! We’ve just explored the ins and outs of the health and wellness coach salary landscape.

From understanding the role of a health and wellness coach, discussing various factors that can impact the salary, to the potential salary ranges, and how to potentially boost your income, we’ve walked through it all.

And don’t forget about those FAQs we answered! They offered some additional insights into this exciting and rewarding profession.

Now, it’s your turn to weigh in:

What’s the #1 takeaway from this post that you found most insightful?

Are you now considering a specialization, given the potential it has to boost your health and wellness coach salary? Or, are you planning to acquire one of the recognized certifications we mentioned?

Maybe you’re intrigued by the salary variations across different cities and you’re thinking of a strategic move.

Or perhaps, you have a question about something you’ve read.

Either way, we’re here for you! Drop us a comment below right now and let’s get the conversation going. And remember, if you found this post helpful, don’t hesitate to share it with your fellow coaches!

By the way, we’re Cass and Tee, the power-duo behind Lovely Impact, your go-to business resource website designed for coaches just like you. 
Always feel free to reach out to us with any queries or to schedule a free call. We’re in this together, navigating the journey to maximize your health and wellness coach salary!

About The Author

Hey! I’m Cass, a brand coach and the Co-Founder & Chief Brand Officer at Lovely Impact, a website template shop for coaches. I help coaches elevate their businesses with beautiful branding and websites. Here on our blog, my content focuses on branding, web design, and storytelling.

Hey! I’m Tee, a brand and marketing coach and the Co-Founder & CMO at Lovely Impact, a website template shop for coaches. I help coaches grow their coaching businesses digitally. Here on our blog, my content focuses on web design, marketing, business, and social media strategy.

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