Holistic Health Coach Salary: Factors, Averages, and Earning Potential

Categorized as Coaching Business
Holistic Health Coach Salary: Factors, Averages, and Earning Potential

Hey there, coach! Are you curious about the earning potential for holistic health coaches and wondering how much you can really make in this field? If you’re eager to dive into the ins and outs of a  holistic health coach salary, you’ve landed in the right spot!

We get it – navigating the world of coaching salaries can be a bit of a mystery, but don’t worry, we’ve got your back. In this blog post, we’re breaking down everything you need to know about holistic health coach salary, including the factors that influence your earnings, average salaries, and how to maximize your income potential.

By the way, we’re Cass and Tee, the dynamic duo behind Lovely Impact – your go-to resource for all things coaching biz. With a wealth of experience in the coaching world, we’re here to share the insider scoop and help you unlock your full earning potential as a holistic health coach.

Ready to uncover the secrets to a rewarding and profitable career in holistic health coaching? 

Let’s get started!


Let’s clear the fog on something first: What is holistic health coaching?

We’re not just biological machines. There’s so much depth to us as human beings! That’s where holistic health comes into play.

Holistic health is a special part of the health industry that takes care of not only the physical body but also the emotional, mental, and spiritual parts of the body.

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You can eat well and exercise all you want to get healthier, but your spiritual, emotional, and mental health need to be cared for so that you can reach your fullest potential!

That said, let’s take a look at how the health coach industry is changing.

In 2022, the health coaching industry size was $15.44 billion. Yep, that’s a billion with a “B.” In 2032 it’s projected to grow to $29.12 billion. Check out the numbers here.

What does this tell us? It means a growing demand for people like YOU to help people crush their health goals and achieve healthier and happier lives. 

Like any growing industry, the earning potential can get you a nice piece of the pie or leave you scrambling for crumbs. Yikes.

So, what gives? We promise there’s plenty to go around. 

It’s all in how you set yourself up for success. If you want to hold out your wallet and let the dollar bills rain in, there are some steps you can take to boost your holistic health coach salary.

Factors Influencing Holistic Health Coach Salaries

The secret sauce to a happy holistic health coach salary rarely has just one ingredient, so let’s fill up your coaching pantry with the good stuff. 

We’ve narrowed it down to the easiest most impactful ways to get your holistic health coach salary to blossom. 

Combine all three of these to get a delicious outcome. 

Education and Certifications

Your first ingredient is education. The list of education and knowledge that can propel you to a higher earning potential could go on forever! 

In the end, the more you know about health, the body’s chemistry, theories on wellness, and psychology — the more your education will give you the upper hand. 

Here’s a list of educational backgrounds that can support your holistic health coach salary goals:

  • A nutritionist or registered dietician
  • Psychologist
  • Medical or osteopathic doctor
  • Personal trainer
  • Nurse
  • Counselor
  • Physical or occupational therapist
  • Functional medical doctor or naturopath

HOWEVER, don’t let these high-powered careers discourage you! Even if you don’t have the formal training or educational background, getting a certification can help you get more confidence, knowledge, and cheddar.

The internet is bustling with health coaching certifications. It’s a great idea to poke through a few to see what the program includes rather than making a grab for the first shiny object that captures your eye. 

The BIGGEST point to make is to check if the program is accredited by the International Coaching Federation. 

If the program has an accreditation, you’ll know that the program aligns with the Gold Standard set by the ICF. 

⚡ Coaching tip: If you’re looking for an affordable certification option, click over to Udemy. They have holistic health coaching certifications to get you started on your coaching career fast! All for under $100.

Experience and Specialization

The second ingredient to stock up on to create your dream holistic health coach salary is experience. 

“Awww, but Cass and Tee, that takes sooo much time!”

We’re sorry, coach, but it’s unavoidable. 

To really become a seasoned pro who commands out-of-this-world rates, you gotta go through the paces. No amount of tips, tricks, or short-cuts is going to get your skills shipshape like good ol’ fashioned years of hard work, learning, and yes… mistakes, too. 

BUT, we’re not going to leave it at that. 

Fortunately for you, our years of experience have taught us something we want to pass on to you — so you can start your voyage to a profitable holistic health coaching career and catapult your holistic health coach salary:


What’s so special about it?

When you’re a generalist, you lose out on mastering your skills. But, when you specialize and focus on one skill, niche, or target audience, you allow yourself to sharpen your skills. 

For example, say you market yourself as a holistic health coach who helps with addiction weight loss, sleeping habits, and stress management. 

That’s a lot on your plate!

But if you narrow down your services to include sleep and stress management, you fine-tune your focus and give yourself the space to hone your skills. 

It’s a simple trick to speed up gaining experience because you can give more of your attention to one or two skills. 

Once you get good at what you do, you’ll blow away your clients with your expertise, collect some 5-star ratings, and skyrocket your holistic health coach salary. 

Here are some areas of specialization to get your creative juices flowing:

  • Nutritional therapy coaching
  • Chronic disease management
  • Detoxification programs
  • Functional medicine coaching
  • Gut health
  • Stress management
  • Women’s health
  • Herbal and botanical therapies
  • Healthy aging
  • Aromatherapy
  • Holistic skin care programs
Holistic Health Coach Salary: Factors, Averages, and Earning Potential

⚡Can’t decide what niche suits you better? Check out our Niche Clarity Workbook for coaches. 

Location and Market Demand

Your third and final ingredient is location. 

Think about it. If you take your services to a small town of 30,000 people, the pool of ideal clients is teeny-tiny.

If you take your services to a city of 3.8 million people, the pool of ideal clients is MASSIVE. 

(3.8 million happens to be the population of Los Angeles, CA as of the 2020 U.S. census).  

So you want to be strategic about where you set yourself up to maximize your holistic health coach salary. The more people there are in a city, the more demand there will be for your fantastic services. 

Curious to know which cities are red-hot? These cities are set for vibrant growth in the holistic health coaching industry (in no particular order).

  • Los Angeles, CA
  • Austin, TX
  • San Francisco, CA
  • Denver, CO
  • Salt Lake City, UT
  • Boston, MA
  • New York, NY
  • Washington D.C.
  • Atlanta, GA
  • Seattle, WA
  • Phoenix, AZ
  • Pittsburgh, PA

Do you have a feeling down in your gut to reach out to the people who live here? Maybe one of these is your hometown. If that’s the case, you’re in luck!

These are wonderful places to start looking for your ideal clients to get a powerful boost in your holistic health coach salary.

It doesn’t end there either. With the magic of the internet, your reach can go much further. 

Average Salaries for Holistic Health Coaches

Ok, let’s take a look at the real facts and numbers. What does the holistic health coach salary range from?

We’re going to give you a rundown of salaries, so you can get a benchmark on the earning potential.

With all industries, there’s a low-end and a high-end. From entry-level to the top earning pros. 

Entry-Level Salaries

You might start here and that’s ok! We all have a learning curve to ride out. Here’s how an entry-level holistic health coach’s salary measures up. You can expect to make anywhere from $26,000 or more. 

Mid-Career Salaries

When your rookie days are over, it’s upward from there. Once you get a steady flow of clients, start embracing your signature holistic health coach identity, and have several years of experience under your belt, you’ll be getting better rates. The average holistic health coach salary is $62,860. 

Top-Earning Potential

Now you’re operating on the expert level. It takes years, many lessons, and lots of clients to get here. But once you do, you’ll be able to look back at where you came from and feel totally fulfilled with your journey. Top-earning holistic health coaches can bring in anywhere between $72,500 and $150,000.

Holistic Health Coach Salary: Factors, Averages, and Earning Potential

Maximizing Your Earning Potential

We know it. You’re not just a dreamer. You’re an action-taker! With consistency, effort, flexibility, and a go-get-‘em attitude, you have the potential to earn a comfortable and reliable holistic health coach salary. 

Here are a few ways to blaze your way to the moolah!

Continuously Improving Your Skills and Knowledge

Be a life-long learner. That’s your greatest superpower. 

As science unearths new developments, discoveries, and nuggets of coaching gold, it should be your personal mission to learn about it all. 

Stay on top of the latest health trends, behavioral modifications, coaching theories, and scientific breakthroughs. 

Here’s a truth-bomb. Your clients are looking for solutions and seeing all this information, too. It’s up to you to get to it before them. It makes you look more professional and 100% more knowledgeable. You don’t want to be scrambling to understand a topic when they bring a question on something new to you!

Also, keep up with your professional development. Take courses, read books, watch informational content, and attend webinars, seminars, and workshops.

Continuous professional development and honing of your skills keep you valuable. 

Value is the one of the ESSENTIAL things that make you stand out like a night-time shooting star in the market and gets you a cushy holistic health coach salary. 

Diversifying Your Income Streams

Here’s another secret to skyrocketing your income. Top earners know that multiple streams of income are the fastest way to a six-figure bank account. 

You can continue doing coaching services to get more experience, become the go-to coach in your niche, and charge higher rates. 

Then do it all over again. Get more experience, and charge higher rates again, rinse and repeat. 

However, top earners know that creating products that make you money while you sleep is the NUMBER ONE way to make a pretty penny and turbocharge your holistic health coach salary. 

You can:

  • Write a book or sell an e-book
  • Create an online course
  • Produce videos for guided meditations

But, if you enjoy the thrill of interacting with others, you can diversify your income with a more hands-one approach:

  • Start group coaching sessions
  • Organize workshops
  • Collaborate with other holistic health coaches
  • Do public speaking
  • Get behind the mic and join podcasts
  • Implement a membership

Dare to try something a little scary. Only by trying new things can you ensure your holistic health coach salary is secure, steady, and poised to grow. 

⚡Need more ideas? We have the perfect Money-Making Offers Workbook, to hold your hand through choosing, mapping out, and selling new irresistible offers. 

Frequently Asked Questions

We know you’ve got plenty of questions about holistic health coach salary and the career itself. We’re here to clear things up and give you all the answers you need. Let’s dive into some of the most frequently asked questions about becoming a holistic health coach, making money in this field, and what the job really entails.

How long does it take to become a holistic health coach?

Becoming a holistic health coach typically takes anywhere from six months to two years, depending on the program you choose and your dedication. Many certification programs offer flexible schedules, allowing you to learn at your own pace. Remember, the investment in your education can significantly impact your holistic health coach salary in the long run.

Can you make money as a holistic health coach?

Absolutely! You can definitely make money as a holistic health coach. Many holistic health coaches build lucrative careers through private practice, group coaching, online programs, and corporate wellness initiatives. Your holistic health coach salary can vary based on your experience, location, and the services you offer, but with the right strategy, you can achieve a rewarding income.

What does a holistic life coach do?

A holistic life coach focuses on the overall well-being of their clients, addressing not just physical health but also mental, emotional, and spiritual wellness. They help clients set and achieve personal goals, overcome obstacles, and create balanced, healthy lifestyles. This comprehensive approach can make the role deeply fulfilling and enhance your holistic health coach salary potential.

What is the difference between a wellness coach and a holistic health coach?

While both wellness coaches and holistic health coaches aim to improve their clients’ well-being, there are some key differences. Wellness coaches often focus on specific areas like fitness, nutrition, or stress management. In contrast, holistic health coaches take a more integrative approach, considering the interconnectedness of body, mind, and spirit. This broader focus can sometimes lead to higher holistic health coach salaries due to the comprehensive nature of the services provided.

There you have it, coaches! We hope these answers shed some light on your path to becoming a holistic health coach and maximizing your earning potential.

Final Thoughts

We hope this guide has given you a clear understanding of the factors influencing holistic health coach salaries and how you can maximize your earning potential!

To recap, we started by discussing the growing demand for holistic health coaches and the importance of understanding your earning potential. We then delved into the various factors that influence salaries, such as education, certifications, experience, specialization, and location.

We provided an overview of average salaries for holistic health coaches at different career stages, from entry-level to top earners. Finally, we shared strategies to help you maximize your income, including continuous professional development and diversifying your income streams.

Now we’d like to turn it over to you:

What’s the #1 strategy from this post that you’re excited to try?

Are you going to focus on gaining new certifications, or perhaps you’re interested in diversifying your income by offering online courses?

Or maybe you have a question about something you read.

Either way, let us know by leaving a comment below right now. We’d love to hear your thoughts and experiences as you navigate your journey towards a successful and rewarding holistic health coach salary. And don’t forget to share this post with fellow coaches who might find it helpful!

About The Author

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Hey! I’m Cass, a brand coach and the Co-Founder & Chief Brand Officer at Lovely Impact, a website template shop for coaches. I help coaches elevate their businesses with beautiful branding and websites. Here on our blog, my content focuses on branding, web design, and storytelling.

 | Website

Hey! I’m Tee, a brand and marketing coach and the Co-Founder & CMO at Lovely Impact, a website template shop for coaches. I help coaches grow their coaching businesses digitally. Here on our blog, my content focuses on web design, marketing, business, and social media strategy.

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