Ever wonder how coaches get clients through their blogs? Are you sick of constantly paying for leads or throwing up social media posts and praying someone will contact you?
In this post, we’ll share with you the exact strategy that helps our coaching clients get leads through their blog — including tools to use and how to get started now.
We’re Cass + Tee, and we’ve been designing, launching and implementing blogs for over a decade. We’ve also seen clients struggle to get their blogs profitable because they keep using outdated information and mistakes.
The strategy we share with you today will help you get coaching clients organically just by coaching through your blog.
Keep reading to learn more.
Step 1: Launch a beautiful blog that is attractive to your ideal audience.
Before we even move into the actual strategy, we need to talk about design. Think of your website as your home. What do you want an important potential coaching client, paying you hundreds and thousands of dollars, to think when they walk into your home?
You want them to leave thinking that your home was beautiful and fit your personality. That they felt safe and secure. That they felt welcomed and understood.
Now, go to your website, is that what you feel?
If not, it’s time to clean up your home and make your dream clients feel welcome!
Here are some quick tips to make your coaching blog look better:
- Clean up your sidebar. Does your sidebar look cluttered? Go through and remove any items that you don’t. When it comes to your sidebar, less is more. Focus on the actions you want your audience to take and nothing more.
- Reformat your blog fonts. Is the text on your blog small and hard to read? If so, increase the size and ad some spacing in between paragraphs. Do your headers stand out and pop? If not add some bold styling.
- Update your blog images. Do your blog images match your brand? If not, think about investing in a stock photo service so that all your images look great together.
Step 2: Research coaching questions to answer on your blog
Once your blog is launched and looking beautiful, it’s time to start writing! You’ll be tempted here to write random blogs based on what you think your audience wants to read.
You’ll also be tempted to talk about coaching methods and methodologies.
Neither of these things will work if you are trying to get your blog to generate money. Instead, you need to answer the exact questions being asked by your dream clients.
So how do you find these questions? There are three strategies we use to find questions within a coaching niche:
Answer The Public (Free)
The first tool is called Answer The Public. This amazing website shows you the most popular questions being asked around the web and in forums, for any topic.
For example, if you are a spiritual coach you may want to answer questions about using sage to clear negative energy in your home and work area. You’d type that into Answer The Public and you’d get a list of questions that real people are asking.
Another option is to type your topic directly into Google and scroll to the “People Also Ask” section of the search engine.
Google will automatically display all the questions people are asking about a topic. Plus, Google will also give you the answers to those questions for you to use in your research!
Lastly, the tool we use is KWFinder by Mangools. It’s a little more advanced, but it allows you to do deep research into questions being asked by your ideal clients in search engines.
You can search for questions and it’ll tell you how many people are searching each month, how competitive the question is, and how likely you are to rank for it.
Try the tools above and collect all your favorite questions in a spreadsheet so you can use them to create content for your blog.
Step 3: Write blogs that answer those coaching questions.
Alright! By now you should have all your questions organized in a spreadsheet! It’s time to start writing content.
The reason we recommend the coaching question strategy is because coaches know how to ask and answer questions. This makes blogging super easy for any coach!
All you have to do is choose a question, then answer it like you would if a client asked you the question.
We swear it’s that easy if you let it be! To get started, you want to launch your blog with 5 to 10 blog posts.
Then, once those are written, you can slow down to one to five times a week, depending on how much time you have to write.
You can write freely and coach your heart out, but you must follow the following rules to make sure your hard work will be recognized by Google and ranked in search engines:
- The exact question needs to be in the title.
- The blog should have a clear beginning.
- The blog should be broken into sections so that it’s easy to skim and read through.
- Each blog section should have a clear heading.
- The exact question needs to be in one or two of those headings.
- The blog should have a clear ending with a call to action.
Step 4: Add opt-in forms to your blogs.
We want you to really pay attention here. This piece is absolutely critical to your blog making money. Everything above this step and below this step will not work without this part.
Inside every blog post, you need to ask your visitor to download something or sign up for something.
Not just on your sidebar and not just in your header… but INSIDE your blog post.
This needs to be a free offer that is very attractive to your ideal clients and no one else. If you’ve done your ideal client work and you’ve done your market research, then you should already know what they want.
You’ll also want to create sales emails for new subscribers, so you can convert them to coaching leads, but we won’t cover that in this blog.
Step 5: Generate Traffic
It takes Google a very long time to trust you and start ranking your blog posts, especially if you are new. It took them an entire 11 months to trust us!
Because of that, so many people give up on blogging without realizing they were sooo close to reaping all the rewards.
But we get it, 11 months is a long time. So while you are waiting you can work on bringing in traffic to your website.
Here are a few strategies that we know work for coaches:
- Pinterest – Pinterest is basically a visual search engine. For each of your blog posts, you can create pins and pin them to Pinterest. You can use Canva to create your Pins and Tailwind to schedule them out.
- Social Media – You can also share all your blogs to social media and encourage people to read more. This works very well with Q&A! You can discuss part of the answer on social media and course them to read the blog for more in-depth discussion.
- Advertising – If you want to really speed up your results, you can promote each blog using Facebook ads. This will get your ideal audience to your blog and start building your email.
Step 6: Be patient and stay consistent.
Okay, let’s talk? We are all adults here. Most of our readers are between the ages of 35 and 65 years old.
We know, from living life, that nothing is instant. Everything takes time to grow. Anyone who tries to tell you that you’ll get instant results from anything, cannot be trusted.
Blogging takes time. For us personally, it took over 1 year for Google to even rank us. Now when we post, we get ranked on the first page quickly since we’ve established that trust and consistently post content.
This strategy works, but it will take time! The same things you tell your coaching clients apply here — put in the work, be patient, and you’ll see results.
We’ve shared all our secrets in this blog post and we are doing that because we want every coach to be able to share their knowledge and impact the world.
Your blog is a powerful place to spread that knowledge and we are so excited to see what you do with this strategy!
If you give it a try or have any questions, feel free to leave us a comment below. We’d LOVE to hear from you.