The Niche Clarity Workbook for Coaches
The Niche Clarity Workbook for Coaches

12 Unique Coaching Niches (Profitable and Fun!)

Categorized as Coaching Business
12 Unique Coaching Niches

Coaching is such a fun and powerful career. You get to talk to people from all over the world and help them become the best version of themselves while testing new methodologies within your own life.

However, standing out in a fast-growing industry can be a challenge! That’s where choosing the right coaching niche comes in. 

In this blog post, we’ll explore some of the most unique coaching niches, covering everything from business to health. We’ll also share our favorite Udemy certifications that pair with each niche, so you can get started right away. 

Let’s dive right in! 

What Are Coaching Niches?

Coaching niches are a specific area of focus within your chosen coaching category. For example, if you are a health coach you may niche into veganism. If you are a business coach, you may niche into goal setting. Or, if you are a life coach, you may niche into happiness and confidence.

It is not required to choose a coaching niche, but it is encouraged as it helps to focus your marketing, sales, and client results into one specific specialty. 

12 Unique Coaching Niches

Here are our top picks for the most fun and profitable coaching niches. Each one will have you jumping out of bed each morning ready to coach!

1. Therapeutic Art Coach

Therapeutic Art Coach

A therapeutic art coach is interested in helping their clients through art. They understand how art can help their clients to manage and express emotions, and they focus on helping their clients stop judging their art, but find value in it instead.

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You can use affirmation art, mandalas, dream boards, visionary art, and many other kinds of art in order to help your clients discover more about themselves and their feelings. This kind of coaching focuses on the subconscious mind and how patterns and beliefs can limit us without us realizing it.

➡️ RECOMMENDED COACHING CERTIFICATION: Therapeutic Art Life Coach Certification (Accredited) >>

2. Mindset Coach

Mindset Coach

Coaches who focus on mindset help clients redirect negative emotions and challenge false and harmful beliefs about themselves and about others. They give their clients permission to center themselves on optimism and find the good in all situations.

Mindset coaches believe in the power of positive thinking, and will often work with clients to overcome their fears of rejection, change, etc., so that they can more fully experience life and do things that make them feel empowered.

This kind of coaching often focuses on identifying what is keeping a client stuck, and how those blockages can be removed or at least mitigated so the client can move forward with their life.

The Niche Clarity Workbook for Coaches
The Niche Clarity Workbook for Coaches

➡️ RECOMMENDED COACHING CERTIFICATION: REBT Mindset Life Coach Certification (Accredited) >>

3. Ketogenic Diet Coach

Ketogenic Diet Coach

Ketogenic diets are very popular, and Keto coaches help clients master them! To become a Keto coach, it’s important to have an intimate understanding of the diet, how it works, and the benefits and disadvantages of practicing it. 

To be a good Ketogenic Diet Coach, you will usually need to understand how to build your own Ketogenic recipes, and how to offer tips and advice to people struggling with a Ketogenic diet. 

You’ll also need to be able to convey the value of control – both in following the diet, and not taking it to the extremes.

➡️ RECOMMENDED COACHING CERTIFICATION: Ketogenic Diet: Keto Nutrition Health Coach Certification >>

4. Vegan Nutrition Health Coach

Vegan Nutrition Health Coach

A vegan nutrition coach is there to help clients follow or at least explore a balanced vegan diet. You will need to have a solid understanding of good nutrition, the common deficiencies in vegan diets, and how to ensure your clients are getting everything they need.

You’ll have good strategies for creating vegan recipes, adapting non-vegan recipes, and making healthy snacks as well as good meals. 

Most vegan coaches are vegan or predominantly vegan themselves and will be able to explain the major advantages to their clients, as well as help them overcome any problem areas.

➡️ RECOMMENDED COACHING CERTIFICATION: Vegan Nutrition Health Coach Certification >>

5. Yoga Life Coach

Yoga Life Coach

Yoga life coaches have a solid understanding of yoga poses and the basic benefits of yoga. They also promote supplementary actions, such as meditation, deep breathing exercises, mundas (hand positions), mantras, and mindfulness.

To become a Yoga Life Coach, you should have an in-depth understanding of the history of yoga, and the wisdom that is passed down through the form, not just its appearance in the modern world. This promotes education and respect in both you and your clients.


6. Shamanic Life Coach

Shamanic Life Coach

This kind of coaching focuses upon harmony and well-being, using Shamanic beliefs and rituals to form a connection between the client and the natural world. 

You will need to be able to teach practices such as smudging feathers, Shamanic dances, mantras, sound healing, meditation, etc. The Shamanic totem deck may be used, and you will often put a focus on the natural world and on helping your clients to heal.

You should also understand the symbolism behind Shamanic beliefs and practices.

➡️ RECOMMENDED COACHING CERTIFICATION: Shamanic Life Coach Certification (Accredited) >>

7. Spiritual Coach

Spiritual Coach

Spiritual coaches can cover all kinds of spiritual healing, so this is an excellent category to aim for if you wish to offer your clients a diverse range of assistance. As a spiritual coach, you are likely to focus on healing practices, meditation, possibly yoga, etc.

This kind of coaching will look at the client’s physical, emotional, and mental well-being, as well as their sense of self. It will help to improve their relationship with who they are and seek to overcome self-hate or imbalance.

➡️ RECOMMENDED COACHING CERTIFICATION: Spiritual Coach Certification (Accredited) >>

8. Happiness Coach

Happiness Coach

As the niche suggests, a happiness coach is focused on helping other people to find joy in life. They seek to promote optimism, taking the “silver lining” approach. Life coaches who specialize in happiness will usually focus on how their clients define joy, and what brings them joy.

The Niche Clarity Workbook for Coaches
The Niche Clarity Workbook for Coaches

They will work with their clients to change their negative filters about life, working on language, subconscious negativity, and habits that are not bringing the client happiness. Overcoming negativity can be as important as encouraging positivity.

➡️ RECOMMENDED COACHING CERTIFICATION: Happiness Life Coach Certification (Accredited) >>

9. Goal Setting Coach

Goal Setting Coach

A goal-setting coach works with their clients to help them achieve their dreams. They will need to be able to aid clients in identifying dreams, and then work on practical strategies that will progress them toward these goals.

Goal setting coaches often need to utilize organization skills and create individual plans with input from their clients. You will have to think about motivation, how to overcome the fear of failure, and the “what next” issue when a goal is achieved.

This kind of coaching will require you to get to the heart of what your client really wants and to be able to pick up on things that they aren’t saying – either because they’re embarrassed, or because their true goals are subconscious.

➡️ RECOMMENDED COACHING CERTIFICATION: Goal Setting to Success: Life Coach Certification Accredited >>

10. Law of Attraction Coach

Law of Attraction Coach

Law of Attraction Coaches help their clients attract things into their life through positive thinking and visualization. They have a very solid understanding of how manifesting works, what it is and isn’t, and why it works. They are also able to help clients troubleshoot why attraction isn’t working for them. 

To be a LOA coach, it’s important to understand the different stages of attraction so that you can help clients manifest their deepest desires as well as recognize when they are moving between phases. 

You will want a deep understanding of the psychology behind the emotions, so you know what is triggering your clients’ feelings and how to address them.

➡️ RECOMMENDED COACHING CERTIFICATION: Law of Attraction Life Coach Certification (Accredited) >>

11. Confidence Coach

Confidence Coach

It is not hard to guess that a confidence coach aims to give their clients confidence, but there’s a lot more to it than that. To help someone increase their confidence, you also need to understand what things contribute to a lack of confidence, what truly builds self-esteem, and what creates long-term empowerment.

You’ll need a good toolkit of tricks your clients can use to address negativity and internal criticism, and habits they can take on that will lend them confidence. 

You should look at their strengths and how they can use these to increase their sense of self-belief, and help them overcome their weaknesses.

➡️ RECOMMENDED COACHING CERTIFICATION: Confidence Life Coach Certification & Confidence Blueprint >>

12. Meditation Coach

Meditation Coach

A meditation coach recognizes the importance of moments of quiet in the chaos of everyday life. They will have a good sense of balance, poise, and calm in stressful situations, and will be able to convey this to their clients.

To effectively coach meditation, you must have a deep understanding of how it works, and also a grasp of how to convey this to others. Meditation can be challenging to explain, so you will need a range of tools to help your clients get started, and help them overcome any sense of embarrassment or silliness.

You may find that you are a good mediator and that you understand the importance of balance in all aspects of life. These will be excellent tools when it comes to helping your clients.

➡️ RECOMMENDED COACHING CERTIFICATION: Meditation Certification for Facilitators and Life Coaching >>

Coaching Niches FAQs

What are coaching niches?

Coaches’ niches are focused areas within their respective coaching categories. Health coaches, for instance, can specialize in veganism. You may specialize in goal setting as a business coach. In the case of a life coach, you may niche into areas such as self-esteem and happiness.

How do I find my coaching niche?

To find your coaching niche it’s important to just start coaching clients. You’ll quickly find what strategy, methodology, or focus you are excited about and that you excel at. Once you discover that, go get certified to learn more about that specific niche.

The Niche Clarity Workbook for Coaches
The Niche Clarity Workbook for Coaches

Is life coach a niche?

A life coach is not a niche, it’s a broad type of coach. Similar to a business coach or finance coach. A coaching niche a deeper specialization in coaching. There are many niches that fall under the life coaching category including a mindset coach, law of attraction coach, spiritual coach, happiness coach, and much more.

Coaching Niches Final Thoughts

As you can see, there are many coaching niches available! When you choose the right coaching niche, you will see improvement across the board within your coaching business, including sales, marketing, and client attraction/retention. 

When you don’t choose a niche and your focus is too broad, you’ll find yourself potentially drowning in a sea of competition, struggling to stand out. 

We want to hear from you! Do you have a coaching niche? Let us know in the comments below.

About The Author

Hey! I’m Cass, a brand coach and the Co-Founder & Chief Brand Officer at Lovely Impact, a website template shop for coaches. I help coaches elevate their businesses with beautiful branding and websites. Here on our blog, my content focuses on branding, web design, and storytelling.

Hey! I’m Tee, a brand and marketing coach and the Co-Founder & CMO at Lovely Impact, a website template shop for coaches. I help coaches grow their coaching businesses digitally. Here on our blog, my content focuses on web design, marketing, business, and social media strategy.


  1. I enjoyed reading the article! As a teacher, I like the idea of becoming a goal setting and mindset coach.

    1. Hi Lisa! Thanks for commenting 🙂 Yes, teachers make the BEST coaches and so many people struggle with goal setting.

  2. I appreciate the knowledge, you ladies are amazing, truly a wake-up call on choosing the right niche.
    Best Regards

    1. Hey Cassie! Thank you so much for your kind words! We’re thrilled that our article helped you with choosing the right niche. You’re amazing too, and we’re here to support you on your coaching journey. Best of luck and keep rocking that niche like a boss! ?✨

    1. Sally, that’s fantastic! Launching as a transition coach is such an awesome move, and your openness to evolving is going to take you to new heights. Embrace that growth mindset, my friend, and keep rocking it in your coaching niche. You’ve got this! ?

  3. This is just the topic that I am grappling with right now.
    I am really struggling to narrow my offering down to a specific niche.
    Or maybe it’s just not knowing what to call my niche…
    And I can see how it is impacting the next phase of building my business.

    1. Hi Penelope! Totally understand the challenge of pinning down that perfect niche. It’s a common hurdle but super important for the growth of your business. To help you out, we have a Niche Clarity Workbook specifically designed for coaches like you. It’s a great tool to clarify your niche and give your business a clear direction. Check it out under DO IT YOURSELF>BUSINESS GUIDES

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