The 4 Most Important Pages Life Coaches Need on Their Website

Categorized as Coaching Websites
The 4 Most Important Pages Life Coaches Need on Their Website

Trying to figure out what pages are the most important ones to add to a life coaching website? The ones that will get you the highest return on your investment? 

If so, you are in the right place! Sit back, keep scrolling, and take some notes! This is gonna be a good one. 

In today’s blog post, we’ll cover the most important pages life coaches should have on their website, including the about page, signature sales page, services page, and homepage. 

By the way, we’re Cass & Tee! We’ve launched a TON of websites over the last decade, and one thing we’ve noticed is that the number of pages you have doesn’t always correlate to the amount of coaching leads you get. 

For example, we’ve seen coaching websites with hundreds of pages and we’ve seen coaching websites with only 10 pages. But both coaches were million-dollar coaches. 

We quickly learned in the very beginning of our careers, that It’s not always about the number of pages, but the quality of your pages.

The 4 pages we show you today are the ones we recommend every life coach to focus on! Trust us here, you don’t want to skimp on these. 

Fixing these will help you convert your website visitors into coaching leads. And who doesn’t want more coaching clients?

Let’s get started!

#1: Your About Page

Life Coaching About Page

You thought we were going to say your homepage was the most important, huh? 

Nope! It’s on this list but it’s not the most important. Your about page is the most important page on your coaching website as a life coach! 

Here’s the deal… it’s super important to actually LIKE your coach. 

So, it’s your job to woo your audience. 

Your potential coaching clients want to learn more about your story, your credentials, and your personality since they’ll be speaking with you on a weekly or monthly basis. 

So drop the jargon, and the methodology talk, and start telling your story. 

❤️ Need more help with your about page? Learn how to write your about page  just for life coaches here >>

#2 Your Signature Program Sales Page

Life Coaching Program Sales Page

Once someone gets to know you, the next thing they’ll do is check out your signature program page. 

But a warning… this is NOT your services page. We’ll get to that later. This is your signature program or offer that makes you special. 

This page is your time to unapologetically sell your main offer and dazzle your audience. This could be your mastermind, your 6-month 1-on-1 coaching program, your group coaching program, your coaching retreat, etc.

Oh, and it’s totally okay to have more than one signature program!

❤️ Already have a signature program? Learn how to structure your landing page here >> 

❤️ Don’t have a signature coaching program yet? Check out this detailed guide on how to create one >>

#3 Your Services Page

Life Coaching Services Page

Your services page is completely different from your signature services page! Your signature services page is more like a catalog of everything you offer. 

Let’s say you offer a signature service, a 1-hour coaching call, group coaching, and more. Your services page shows your website visitor EVERYTHING you offer in one place so they can click around and explore their options. 

This is similar to a shop page for an e-commerce store or the menu page for a restaurant. 

#4 Your Homepage

Life Coaching Home Page

Okay, we saved the best for last! The homepage is one of the most important pages of your life coaching website because many times it’s the first page that someone sees. 

It’s the curb appeal for a house that is looking for a new buyer. Or the first impression you get from someone when you see them for the first time. 

First impressions, when it comes to life coaching websites, are no joke. You have 3 seconds or less to convince your ideal client that not only are you the coach for them but that you are professional, secure, trustworthy.

If your homepage looks like something from back in the early 2000s, you’ll give off the impression that you are not up to date on coaching trends and life in general. 

If it looks childish, people won’t take you seriously. If it looks like it’s going to infect someone’s computer… they’ll run away and never look back. 

You get the picture, make sure your page gives off the energy and vibes you want your ideal clients to feel. 

❤️ Want to perfect your homepage? Learn the science behind our perfect homepage for life coaches here >> 

Final Thoughts

Alright, that’s it! Now you have everything you need to launch a powerful life coaching website that gets results. 

Choosing the right pages to focus on so you can get results from your website, will allow you to start growing your life coaching business. Randomly choosing pages just because another coach uses them, will not help you reach your coaching goals. 

Now go design your dream website! But first, leave a quick comment and let us know if this blog helped you. 

About The Author

Co-Founder at | Website

Hey! I’m Cass, a brand coach and the Co-Founder & Chief Brand Officer at Lovely Impact, a website template shop for coaches. I help coaches elevate their businesses with beautiful branding and websites. Here on our blog, my content focuses on branding, web design, and storytelling.

Co-Founder + CMO at | Website

Hey! I’m Tee, a brand and marketing coach and the Co-Founder & CMO at Lovely Impact, a website template shop for coaches. I help coaches grow their coaching businesses digitally. Here on our blog, my content focuses on web design, marketing, business, and social media strategy.

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