If you’ve ever posted on Instagram as a coach, then you know how hard it can be to get your account started, get followers, and get engagement.
And if you Google, or listen to Instagram experts, they all have different opinions on how to grow your account.
One strategy that is still working for coaches? Strategically using hashtags.
In this post, we’ll share the best coaching hashtags for different coaching niches. We’ll also cover the basics of using hashtags including what they are, how to choose them, where to add them, and the best tool to use to find them.
Let’s dive right in!
Best Coaching Hashtags for Instagram
Here are our top picks for the best coaching hashtags for Instagram in 2021 for any niche.
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Guide: Coaching Hashtags For Instagram 101
What is a coaching hashtag?
A coaching hashtag is a tag you add to your captions or comments to make that people searching for coaching-related content can find your Instagram posts. They make it easy for you to categorize your posts and target them to the right people.
It’s almost like putting your post in a specific section of a library so that someone looking for topics around your coaching niche finds it in the right place.
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Instagram breaks its hashtags into nine types, which are:
- Acronym hashtags
- Daily hashtags
- Location hashtags
- Emoji hashtags
- Hashtags that use a relevant phrase
- Niche hashtags
- Seasonal/event hashtags
- Service (or product) hashtags
- Community hashtags (communities exist within Instagram)
Understanding these types is key to effectively utilizing hashtags on Instagram and getting boosted up by their algorithm.
Why are coaching hashtags important?
Coaching hashtags increase engagement between you and your ideal coaching clients. They connect you with the right people, at the right time, who could be interested in your services.
Used well, hashtags can quickly give you a lot of likes, comments, and shares! When you use a hashtag, anyone who searches that hashtag can see your post, along with all the other posts using the same tag.
Users can also follow specific hashtags, so if you manage to use a tag that is trending, you may expose your content to people who don’t follow you. This is partly why hashtags are so powerful and can help you massively increase your brand and your audience.
Adding hashtags to Instagram stories is also a great way to increase your reach and make sure your post shows up when users are searching.
How to choose coaching hashtags?
Choosing the wrong hashtags can harm how the Instagram algorithm ranks your posts, so it’s very important to choose well.
There are lots of ways to choose hashtags. You should start by looking at what your competitors are using, and see whether any might be useful to you, or trigger your own ideas.
You can also use Instagram’s explore page. This lets you search for hashtags and see how much traction they are currently getting.
You can also use the “related” hashtag feature on Instagram also. This will help you find hashtags that are similar to the mainstream ones, but a little more niche or unusual. This may make you more visible to a select audience, rather than being a little fish in a big pool.
There are also some great tools that can help you pick hashtags. For example, tools such as For Display Purposes Only (free), Flick (7-day free trial), and Hashtagify (limited free version) will all help you find out popular hashtags for your posts.
Because Instagram labels some hashtags as spam, choosing the wrong ones can harm your brand and engagement, so it’s key to be intentional about the hashtags you use.
How many coaching hashtags should you use?
This is going to depend on the post, your audience, what’s generally done in your niche, and also you – you are a big part of your brand, so build it in a way that feels natural.
In our opinion, you should always aim for quality over quantity.
Don’t go crazy adding lots of hashtags; just a few that really work for your post will work much better.
As a rule of thumb, 5-10 hashtags will usually be enough to get your post seen, but not so many it will annoy people.
Also, don’t use hashtags that aren’t strictly relevant to your post and your coaching niche. It will just get your content bumped down by Instagram, and irritate people who have ended up on your content when they were looking for something else.
Where to add coaching hashtags on Instagram?
You can put them in the caption, but most people prefer to put hashtags in the first comment of the post. This leaves the caption clean and tidy, and makes the post look better.
Some people find that putting hashtags in the caption feels a little spam-like.
By putting them in the comment, you will ensure people can still find the post, but it isn’t plastered with a ton of tags. This will give it a more natural feeling.
Some people like to bump the hashtags down using periods so that they appear right at the bottom and aren’t immediately visible and “in your face.”
The Best Tool for Find Coaching Hashtags for Instagram
If you’re ready to use coaching hashtags strategically, you’re probably wondering what tool will help you utilize them effectively.
We recommend Tailwind, a social media management tool designed to help with all aspects of posting on Instagram (and Pinterest).
Tailwind offers a host of different features, including a Hashtag Generator that will provide you with unique and intelligent hashtags for absolutely everything you post. Rather than having to depend on your own ideas or vaguely looking through Instagram searches, you can use Tailwind to research your hashtags.
It also has an auto-post feature that puts those hashtags into the first comment, rather than slapping them on the post itself. As mentioned, this makes for a tidier, better look.
It can also save hashtags that have performed well, making use of tags that are high-value and regularly searched, without letting your hashtag game get stale.
With the ability to Autopost and schedule posts for certain times, Tailwind also increases the value of the hashtags it finds for you by making sure that your content gets posted when it’s most likely to get high engagement.
For a busy coach who can’t necessarily be on Instagram at the “key moments,” this is crucial to accessing your audience when they are most likely to be browsing.
We love Tailwind because it also analyzes your posts and their performance over time, helping you to see what content works well, what fails to engage your audience and perfecting your Instagram strategy as a whole, way beyond just hashtags.
Tailwind can revolutionize your Instagram game and take your social media presence from mediocre to fantastic in just a matter of weeks!
Now that you’ve learned about hashtags, it’s time to start using them in your Instagram posts! Grab the ones we’ve shared here, or use the tips above to find your own.
As you saw in this guide, using the wrong hashtags will not only hurt your engagement but also stop you from finding your ideal coaching clients online. But when you use the right ones, you can begin to grow your Instagram account and find new followers that need your services.
But, before you start hashtagging away, please leave a quick comment and let me know what you thought of this guide and how you plan on using hashtags on Instagram.