Using copywriting techniques will benefit your social media presence, as well as every aspect of your coaching business.
No matter what type of coach you are, there’s a good chance that your online marketing strategies include at least one social media platform, and I guarantee your presence on that platform would improve with great copywriting.
Whether you post on Facebook, Instagram, TikTok, Twitter, LinkedIn, or platforms like YouTube and Pinterest (which aren’t social media platforms so much as search engines), your content will go further if you use good copywriting skills.
And today, I’m going to explain how copywriting improves your social media presence, so you understand why it’s important to work on that skill.
8 Ways Copywriting Improves Your Coaching Social Media Presence
1. Increase your visibility
When you share content on social media that interests your audience, they’ll pay more attention to you now, and in the future. And they’re way more likely to comment, like, and share your content.
2. Increase your engagement
Well-crafted copy is going to get more reaction than content that’s not thought through. When you make sure your copy is written specifically for your audience and what they need to hear, they’re going to respond with likes, comments, and shares. And a single really well-written social media post can lead to immediate results, like booked consults.
3. Increase your reach
Copy that discusses topics that are important to your audience will result in more followers. And the better you get at writing that copy, the faster your audience will grow. More people will stop and follow when you show up in their feed, and more of your existing audience will share you with their friends.
4. Increase your traffic
Great headlines and calls to action can lead your social media followers directly from your latest post to your website — whether it’s to your program landing pages, your email sign up page, or your blog posts. No matter which of those you’re aiming for, copywriting is the secret to getting people there from social media.
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5. Grow your email list
Better copy on social media means a better list of email subscribers. Not only in numbers (which is awesome), but also in quality. The people who come from your social posts to sign up for your email list are likely to be more responsive than the people who stumbled onto your email list randomly.
6. Grow your customer base
The more people who fall in love with you and the content you’re sharing on social media, the more warm leads you have to promote your programs and offers to. This is especially important if you’re selling high-ticket coaching programs, because you need to have some know-like-trust built up in order to convert your followers into customers.
7. Build stronger relationships
A thriving online coaching business relies on trust and relationships. When your copy truly resonates with your audience, they’re going to feel like you really understand them. This means you’re building a strong relationship with them, and they’re going to start trusting you.
8. Book more clients
Your social media copy leads directly to booking more clients, especially if social media is your primary marketing strategy. When you write better copy on social, you’ll make more sales and book more clients.
Basically, better copywriting skills means better social media content; which means more followers, more engagement, and more results. Can you really afford not to pay attention to your copywriting abilities? Or afford to pretend it doesn’t matter?
For us, personally, copywriting has been the number one reason for success. And it can be for you, too — with just a little time, effort, and practice.
If you want to take your copywriting skills even further and get some training from an expert, definitely check out this copywriting course on Udemy.
The Complete Copywriting Course:
Write to Sell Like a Pro
If you want to learn how to write really great copy — quickly and efficiently — sign up for The Complete Copywriting Course, today.
I’ve gone through it myself, and not only is the information fantastic, but you’ll get some templates and resources to help you in writing your copy with intention, quickly.
About The Author
Hey! I’m Cass, a brand coach and the Co-Founder & Chief Brand Officer at Lovely Impact, a website template shop for coaches. I help coaches elevate their businesses with beautiful branding and websites. Here on our blog, my content focuses on branding, web design, and storytelling.