Despite what you might have been telling yourself for years, you can actually learn how to write great copy for your coaching business. All it takes is a little practice.
It’s said that 10,000 hours of study and practice are needed to become an expert, but don’t let that scare you off — instead, I’m going to share a variety of things you can do to study and practice copywriting so you can kick off your practice and get better, faster.
Committing or investing in one of these strategies to improve your skills is good. Really diving into a few of them as part of your daily or weekly business tasks is going to be amazing. With just a bit of time, your copywriting (and therefore sales) in your coaching business can skyrocket.
How To Get Better at Copywriting (for Coaches)
1. Practice all the techniques you learn
No matter where you pick up your new techniques and tricks on writing better copy, it’s important to put them into practice. Reading a tip, seeing it in a video, or making a note about suggestions does you no good if you don’t actually use them.
Everything you learn, try. Test it to see if it fits your coaching brand and will work to get the attention of your dream clients.
2. Read books on copywriting
Books are a great way to increase your copywriting skills. And the beauty of copywriting is that the skills and techniques don’t ever really go out of style, so you’re pretty much guaranteed to learn something new from any book on the subject, no matter when it was published.
No need to always have the newest release. If you need some book recommendations, don’t worry — we’ve already put together a list of great copywriting books for coaches you should check out.
3. Take a copywriting course
Trust me when I say, taking a course on copywriting is so worth the investment. You get to learn the basics, get a ton of tips and tricks, and see things put into action in front of your eyes in your coaching business. No guessing, or wondering if you’re doing it right.
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Now, I’ve taken a lot of copywriting courses, ranging in price from a couple hundred to a couple thousand, and I recommend starting with this one on Udemy. Great price, a good start for a beginner, and you get templates and tools to get you started.
4. Rewrite your existing coaching content
Once you’ve got a few new tricks and techniques that you want to practice, apply it to your existing website copy and blog posts. Go back in and work on the headlines, calls-to-action, and any sections that might seem like they need a pick-me-up.
There’s no better way to improve your writing skills than to take a look at what you’ve created in the past and make it better. Plus, you’ll increase the likelihood of higher conversions into your coaching programs with your new copy.
5. Edit other people’s copy
One of the best ways to get better at writing copy is to edit the copywriting of others. Find a friend or another coach who you can team up with as accountability partners, and take turns editing each others’ copy. You’ll both get better at writing, and you’ll both benefit from advanced content.
6. Practice writing by journaling
The practice of writing isn’t limited to sales copy. You can write in a journal daily and use the time to explore different writing styles. Consider describing everything more fully by describing how it looks, feels, smells, etc. You can show the details of how something will work, rather than telling them.
7. Research what other coaches are doing
A quick and easy way to get better at copywriting is to follow a copy pro and examine what they’re doing. You’ll get to see all the creative possibilities available in the copywriting world, and be inspired by their work. I love Ashlyn Writes, who is a copywriter for creative entrepreneurs, and totally recommend following her and checking out her blog and YouTube channel.
The fact is, the more you practice your copywriting skills, the better you’ll get.
As long as you keep exploring and analyzing feedback about what’s working and what’s not, you’ll learn what type of copy is best for your ideal coaching clients, and where you need to push things further.
About The Author
Hey! I’m Cass, a brand coach and the Co-Founder & Chief Brand Officer at Lovely Impact, a website template shop for coaches. I help coaches elevate their businesses with beautiful branding and websites. Here on our blog, my content focuses on branding, web design, and storytelling.