One of the best ways to get better at copywriting for your coaching business is to learn the tricks and tools of the trade from experts who know what they’re talking about. Luckily for you (and me), a lot of these experts have shared their knowledge in book form, making it easy and affordable to learn from them.
Below you’ll find eight books on copywriting that can help you become proficient (if not a master) in the art of copywriting for marketing and sales, and start increasing your reach and sales for your coaching business.
Books for Beginners + Basic Copywriting Skills
A Step-by-Step Guide to Writing Copy That Sells (4th Edition) by Robert W. Bly
This book is a great overall copywriting guide, for beginners and experienced writers. Robert W. Bly is a 40-year copywriting master, making him a go-to resource for copywriting skills and hacks, and in this book, he covers copywriting techniques that work for print and online content, including emails, ads, and websites.
He also shares sequences and formulas for writing better copy. You will definitely become a better copywriter with this book behind you.
1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use by Robert W. Bly
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Another book by Robert W. Bly, this time a primer that provides you with the exact words and phrases to use in your copy for specific situations.
This collection of words and phrases is based on Robert’s personal experience writing sales copy for his personal business, his products, and his clients. If you need a reference with examples you can steal straight off the page, this is the book for you!
One of America’s most award-winning copywriters explains how to write great creative copy by Tom Attea
Written by one of America’s award-winning copywriters, this book is a great manual on how to become an effective copywriter for your business.
You’ll discover how to reach your customers and clients at every stage of the buying process and encourage them to move through the customer journey to becoming a client.
Digital: $11.99 (Kindle) | Physical: $19.95 | # of Pages: 312
Books for Selling + Writing Persuasive Copy
The Step-By-Step System for More Sales, to More Customers, More Often by Ray Edwards
If you’re looking to write persuasive copy that sells your services, you’ll want to check this book out. Inside, you’ll learn the universal structure behind all persuasive copy, and find tips and tricks and techniques for social media, emails, sales pages, websites, and ads. This book is all about writing effective copy, quickly.
How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To! by Jim Edwards
If you’re looking to sell sell sell, check out this book. It’s all about teaching you how to sell anything, to anyone, today.
Learn how to write ads, emails, and sales pages for your coaching business, using tried-and-true techniques that will help you pull your copy together fast.
Digital: $9.99 (Kindle) | Physical: $15.99 | # of Pages: 328
How to Generate Quick Cash with the Written Word by David Garfinkel
Master your personal copywriting process with the clear step-by-step process this book will give you. Great for beginners and advanced writers alike, you’ll learn strategies and tips for writing sales copy that grabs your readers’ attention and closes sales.
Create Winning Ads, Web Pages, Sales Letters and More by David Garfinkel
Learn how to write great headlines that will get attention! Headlines are the first thing people read, and usually determine whether someone reads your copy or not — so with the right, attention-grabbing headline, you’ll get more traffic to your content, and more conversions as a result.
Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley
This book isn’t specifically about copywriting — it’s more about having the confidence to write content in general.
If you’re terrified of the blank cursor blinking on your screen, struggle to see yourself as a writer, or think I hate writing, you’re going to want to read this book, first.
Copywriting is not a skill we’re born with, so you’ll definitely want to practice. The more you practice, the better you’ll get. And always keep in mind that whatever you write, it needs to be created for your dream client to be effective.
Hopefully, one (or a couple) of the books on this list will help you pull together some tips and techniques that make you feel confident in creating better copy for your coaching business. Because when you’re running an online business, your copy is an integral part of your success.
If you want to take your copywriting skills even further and get some training from an expert, definitely check out this copywriting course on Udemy.
The Complete Copywriting Course:
Write to Sell Like a Pro
If you want to learn how to write really great copy — quickly and efficiently — sign up for The Complete Copywriting Course, today.
I’ve gone through it myself, and not only is the information fantastic, but you’ll get some templates and resources to help you in writing your copy with intention, quickly.
About The Author
Hey! I’m Cass, a brand coach and the Co-Founder & Chief Brand Officer at Lovely Impact, a website template shop for coaches. I help coaches elevate their businesses with beautiful branding and websites. Here on our blog, my content focuses on branding, web design, and storytelling.