We should all be taking massive action in our business, but sometimes that’s not nearly as easy as it sounds.
There are days, weeks, and entire months, even, where you might feel uninspired to do much of anything. And that’s probably not the level you want to be working at.
Instead, you should be striving for massive action.
I first learned about massive action from Brooke Castillo, in her podcast episode on it. Let me tell you, it’s inspiring AF. If you haven’t heard it before, definitely listen. And you’re welcome.
It’s all about how we need to keep taking action in life or in business until we get the result we want. Meaning, if we don’t get results on the first try, we don’t give up or quit.
Instead, we keep moving to the next action and the next one after that, despite the obstacles we encounter along the way.
But bouncing back from unexpected failures is not always easy, so I wanted to share how I move myself out of feeling uninspired or overwhelmed and into taking massive action.
Most people think about failing at building their business, or some business related task, and it sends them into a tailspin. That’s pretty normal, from a global perspective.
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But I’ve decided to be really grateful for failures. Each and every time I fail at something, whether it’s a goal I’ve set or a result I expected to get from a simple action, I consider it a learning experience.
Every single time I fail, I learn what doesn’t work. Which means I get closer to learning what does. And that’s really exciting for me.
No one starts a business and comes into it with all the skills and knowledge they’ll need to be successful. No one.
Every successful business owner in the world has had to learn on the job and figure things out as they go. They’ve all experienced setbacks and failures.
And as hard a truth as this might be to hear…you will, too.
But when you frame failures in a positive way, they have less power over you. And your failures should never be in the driver’s seat of your business.
I’ve learned over the course of my business that I need multiple points of motivation to keep me running on all cylinders.
It’s not enough for me to chase just the money. Or to only have a defined purpose. Or to simply want to make a name for myself.
Those things alone won’t keep me going long-term.
Instead, I have multiple motivation streams that I can lean on when my inspiration is ebbing.
What I’ve discovered is this: if I constantly tell myself to cross of my to-do list (which I max at 3 items a day) so I can hit that financial goal for the week/month/year, I eventually become numb to it. My brain starts to question whether money is a good enough reason to be doing this work, spending this time, facing these struggles, etc.
But if I have other motivation streams to fall back on when one becomes less important, I can push through.
Let me give you a quick example.
When I start to doubt my desire to make money and ask all the questions about whether the money is worth it, I can remind myself that yes, the money is important to me, but I’m also working to help other businesses make an impact on peoples’ lives so they can be happier. And I’m also building my reputation up on day at a time with each task I complete or interaction I have with another person. That it’s not all about the money, even though the money is something I desire.
When one dream/desire/want starts to fail as motivation, I have others to keep me going.
I think it’s really important to your success that you define as many motivation streams as you can so you’ll always feel that drive and determination to hit your goals.
I grew up an artist, so I’m very familiar with the surges of creative energy, followed by the drop into the creative wasteland. You can feel full of new ideas and inspiration one moment, where you rush to frantically get it out on paper or canvas, and then with the flip of a switch, it’s gone, and you feel like you’ll never have an idea again.
Growing up, I honestly thought that’s just how it worked.
In fact, I went through an entire period in my early-to-mid twenties where I thought all my creativity had dried up like dust from a lack of use and I’d never feel that surge again.
It wasn’t until last year that I learned the truth about creativity and inspiration: it’s always inside of us, and all we have to do is allow it to happen.
I look back on my creative surges and slumps and can clearly see that it was my thoughts. I would think something powerful or confident about myself, and the creativity would pour out. Then I’d have a second of doubt, and it would shut off.
Gaining access to my creativity at will was a process. It took practice, just like any other skill. But I learned how to turn it on and off whenever I want.
Trust that massive action will get you where you need to go
Building a business, creating something new, or xxx is not easy to do.
It’s easier to find an excuse to give up than stay the course.
But if you trust in yourself, accept failures, stay motivated, and allow creativity to happen, you’ll keep taking massive action until you get the result you’ve been dreaming of.
Anytime I feel like giving up, I remind myself of this:
If building a business was easy, everyone would do it. I’m a strong, capable, resilient woman who can face challenges and succeed at overcoming them.
This is my mantra. Feel free to borrow it and take massive action.
About The Author
Hey! I’m Cass, a brand coach and the Co-Founder & Chief Brand Officer at Lovely Impact, a website template shop for coaches. I help coaches elevate their businesses with beautiful branding and websites. Here on our blog, my content focuses on branding, web design, and storytelling.