Lois Weinblatt is a Vision Coach
She’s the founder of True North Visionaries, and she helps motivated, self-aware people stop going back and forth about what’s next and finally get clear on the life they actually want.
Her work isn’t about vision boards or fluffy platitudes. It’s a structured, in-depth process that produces a real, documented Vision, a tangible tool her clients use to navigate decisions, big and small, for years to come. Lois has worked with clients across North America, Europe, Australia, and Asia, and she does this work from her home base in Madrid, where she lives the very Vision she helps others build.
Working with Lois was exactly what you’d expect from someone who coaches people into their dream lives. She radiates the kind of energy that makes you want to stop overthinking and start living. Every interaction felt genuinely inspiring, and that energy came through in every page of her site.
Branding & Collateral
Lois’s brand identity is immediately evocative. The logo calls to mind the idea of finding your true north, a perfect visual anchor for the work she does. Her color palette brings the feeling of Spain to life: deep sea blues and a warm rust red set against clean neutral bases. Soothing and bold at once, it’s a brand that feels as intentional as the process Lois guides her clients through.
Love notes
“I cannot recommend Lovely Impact enough!”
When I looked at the portfolio, I was really impressed with how distinct each site felt. It was clear that they dove really deep into each coach’s personality and business and brought that to life in a way that was unique to that coach. I finally have a site that I feel represents me and my business and I’m so excited to share it!
Lois Weinblatt
Copywriting
Lois’s copy meets her audience right where they are, in the middle of the mental back-and-forth, quietly wondering if they’ll ever figure out what’s next. We wrote with warmth, structure, and genuine excitement, reflecting Lois’s own coaching voice. Every page makes it clear that this isn’t soft, vague life coaching. It’s a real process that produces real results, and it’s a whole lot more fun with Lois in your corner.
Web Design
The site is elegant and flowing with just the right moments of personality woven in, much like Lois herself. It moves at a pace that feels intentional, never rushed, and creates the sense that you’ve landed somewhere thoughtful. Visitors leave feeling like clarity is not only possible but closer than they thought.
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