Headshot for Executive Coach Kim Keating _ Lovely Impact Coaching Web Design Portfolio

Kim Keating is an HR Consultant & Executive Coach

She is the founder and coach behind Kim Keating Consulting, and she helps organizations and leaders create strategic HR solutions that actually work, bringing clarity, structure, and sustainable momentum to teams who need it most.

With a Harvard MBA and more than 20 years in global leadership roles, Kim’s work is rooted in both expertise and experience. She’s led teams through complex change, faced burnout herself, and seen what happens when strategy and purpose fall out of alignment. That’s why her approach centers people, not just performance, and prioritizes real, lasting change over surface-level fixes.

Working with Kim was powerful. She’s incredibly sharp, with a resume anyone would envy, but what stood out most was how generously she shared her leadership philosophy with us. We left this project thinking differently about how we lead women and how we lead ourselves.

Branding & Collateral

Kim’s brand needed to feel elevated and intelligent without being cold. We created a visual identity that reflects her strategic clarity and grounded presence. The custom logo uses a star emblem as a visual anchor, symbolizing leadership and guidance. Her palette blends deep navy and soft neutrals with a strong golden accent to reflect confidence, structure, and warmth. The overall look is polished and professional with just enough personality to stand out in the corporate space.

Assigned Brand Designer: Stina

Brand Photography for Executive Coach Kim Keating _ Lovely Impact Coaching Web Design Portfolio
Executive Coaching Note Card Design Mock for Kim Keating by Lovely Impact
Executive Coach Coffee Mug Design Mock for Kim Keating by Lovely Impact
Brand Photography for Executive Coach Kim Keating _ Lovely Impact Coaching Web Design Portfolio
Executive Coach Submark Design for Kim Keating by Lovely Impact
Executive Coach Logo with Tagline Design for Kim Keating by Lovely Impact
Executive Coach Logo Design for Kim Keating by Lovely Impact

HR & Executive Coaching Copywriting

We wrote Kim’s copy to sound like a trusted advisor. Confident, clear, and completely human. It speaks to decision-makers who are ready to stop second-guessing and start implementing. Her messaging focuses on impact, structure, and alignment, offering a grounded sense of possibility for leaders and organizations alike.

Assigned Copywriter: Tee

Kim Keating Coaching Website Copy Example for Executive Coach written by Lovely Impact (3)
Kim Keating Coaching Website Copy Example for Executive Coach written by Lovely Impact

Executive Coaching Website Design

Kim’s website is clean, confident, and serious in all the right ways. We used structured layout blocks, large typography, and subtle visual cues to reflect her sharp, executive-level approach. Visitors are guided smoothly from service overviews to white paper downloads to booking calls, making the site feel both easy and effective. It’s built for leaders who want clarity, not clutter.

Assigned Designer: Erin

Executive Coaching Website Design Desktop Mock for Kim Keating by Lovely Impact
Executive Coaching Website Design Tablet Mock for Kim Keating by Lovely Impact
Executive Coaching Website Design Mobile Mock for Kim Keating by Lovely Impact

Traffic Funnel Design

Kim’s funnel is built around a free HR Resource Library, a curated collection of tools and white papers that offer high-value insights to HR leaders and executives. The funnel was designed to deliver immediate credibility and create a seamless path toward consulting engagements. The clean opt-in and thank-you experience keeps things focused and professional, exactly what her audience expects.

Assigned Strategist: Tee

Executive Coaching Marketing Strategy and Design for Kim Keating by Lovely Impact
Executive Coaching White Paper Design for Kim Keating by Lovely Impact

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