Jen Majors Life Coach Branding and Web Design Project

Jen Majors is a Life Coach

Jen is the founder of Wholehearted Impact, and she helps people break free from limitations and embrace their boundless potential so they can live wholehearted, purpose-filled lives. As a trauma survivor turned thriving entrepreneur, she’s proof that transformation is possible.

From high school dropout to real estate broker, coach, speaker, and author, Jen’s journey through abuse, addiction, and heartbreak has shaped her into a powerful guide for others facing their own struggles. She reminds every client that they’re not broken – they’re becoming.

Working with Jen has been absolutely incredible. She’s honestly our favorite client ever! She trusted us completely, launching her book alongside her website and allowing us to have a hand in every part of her business launch. The love and trust she showed us made this project extra special from start to finish.

Life Coach Logo & Branding

For Jen’s brand, we created a sophisticated yet warm identity that reflects her journey from struggle to strength. Her color palette features calming teals, soft pinks, and rich navy blues, representing both healing and empowerment. The heart symbol in her logo captures the “wholehearted” essence of her approach to transformation.

Assigned Brand Designer: Stina

Life Coach Working at Her Desk _ Brand Photoshoot for Life Coach Jen Majors
Note Cards for Life Coach Jen Majors by Lovely Impact

“Lovely Impact is not just a company, they are passionate and empowering partners.”

Lovely Impact is not just a company, they are passionate and empowering partners that come alongside you to help you reach your goals and dreams, so that you too can make an impact in the world. The work they did designing my website and working with me to build my business is so much more than I could have even imagined or asked for. Thank you for your inspiring and excellent work!

Jen Majors

Branded Coffee Mug for Life Coach Jen Majors by Lovely Impact.png
High Five Between Coaching Client and Life Coach _ Brand Photoshoot for Life Coach Jen Majors
Submark for Life Coach Jen Majors by Lovely Impact
Logo for Life Coach Jen Majors by Lovely Impact.png
Favicon for Life Coach Jen Majors by Lovely Impact.png
Logo with Tagline for Life Coach Jen Majors by Lovely Impact.png

Life Coach Copywriting

Jen’s copy speaks directly to people who feel broken or stuck, offering hope and practical guidance. We crafted messaging that balances vulnerability with strength, reflecting Jen’s own journey while inspiring others to embrace their becoming. The language is compassionate yet empowering, just like Jen herself.

Assigned Copywriter: Tee

Website Copywriting Sample for Life Coach Jen Majors by Lovely Impact
Website Copywriting Sample 2 for Life Coach Jen Majors by Lovely Impact.png

Life Coach Web Design

We designed Jen’s website to be a digital sanctuary for healing and growth. The homepage immediately establishes her credibility and heart through beautiful imagery and testimonials. We created clear pathways for visitors to explore her coaching, speaking, and book offerings, making it easy for people to connect with the support they need.

Assigned Designer: Stina

Life Coach Jen Major Website Desktop Mock up designed by Lovely Impact
Life Coach Jen Major Website Tablet Mock up designed by Lovely Impact
Life Coach Jen Major Website Mobile Mock up designed by Lovely Impact

Traffic Funnel

Jen’s traffic funnel centers around her free guide, “7 Steps to Wholehearted Healing.” This powerful resource gives visitors immediate value while introducing them to Jen’s transformative approach. We designed the funnel to nurture people through their healing journey, providing gentle guidance and building trust before inviting deeper engagement.

Assigned Strategist: Tee

Marketing Funnel Setup and Design Strategy for Life Coach Jen Majors by Lovely Impact
Ebook Design for Life Coach Jen Majors by Lovely Impact.png

Love this life coaching website and business launch project?

Let’s create yours!

BEFORE YOU GO!Get free access to a library of resources to grow your coaching biz.

The most comprehensive coaching library online including trainings, ebooks, checklists, and more.

Intro: Business Naming Masterclass for CoachesWatch this lesson for free!

Intro: Holiday Marketing Masterclass for CoachesWatch this lesson for free!

Intro: Pricing Masterclass for CoachesWatch this lesson for free!

Step by step video instruction!Tour Our Video Library

Easy to use! No coding needed.Watch how easy it is!