Deme Riley is a Transformational Life Coach
Deme (aka Dee) is the founder of Deme Riley Coaching, and she helps people unleash the power of their dreams through personal transformation that starts from within.
After her own incredible journey of losing 100 pounds and rebuilding her confidence, Deme now shows others that true transformation isn’t just possible – it’s powerful. She’s living proof that real change happens from the inside out.
Working with Deme was honestly life-changing for our team. Her amazing transformation story and focus on reinvention made us see things in a whole new way. She inspired every single one of us, and we’re not exaggerating when we say our lives will never be the same.
Branding & Collateral
For Deme’s brand, we created a look that’s both elegant and welcoming. Her color palette features soft lavender, deep navy, and warm terracotta – colors that feel as encouraging as Deme herself. The design includes a delicate heart icon that represents the beautiful journey of transformation.
Assigned Brand Designer: Stina
Love notes
“The one thing I am, without a doubt, confident in is that my business launch will be an absolute success!”
Lovely Impact absolutely slayed every aspect of my project! The copywriting was so beautifully mastered that I literally cried reading my About page – it perfectly captured and synthesized my story. The team’s communications have been exceptional throughout the process, and their professional guidance has been masterful. The one thing I am, without a doubt, confident in is that my business launch will be an absolute success, and I owe it all to this incredible team. Their hard work and support have transformed my vision into something truly beautiful.
Brandie Collis
Copywriting
The copy for Deme’s website strikes the perfect balance between empowering and approachable. We focused on sharing her personal transformation story while inviting visitors to start their own journey. The blog section features practical tips and personal insights, establishing Deme as both guide and friend.
Assigned Copywriter: Leah
Web Design
We designed Deme’s website to be as warm and inviting as she is. The homepage features her bright smile and transformation story front and center, immediately connecting with visitors. The layout flows naturally from inspiration to action, with clear pathways to her free guide and coaching programs.
Assigned Designer: Erin
Traffic Funnel Design
For Deme’s traffic funnel, we helped Deme develop a free guide called “10 Easy Steps to a True and Lasting Transformation.” It’s the perfect starting point for her audience, offering real value while showcasing her expertise. We placed download buttons strategically throughout the site and created a dedicated landing page that converts visitors into subscribers.
Assigned Strategist: Cass
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