Amy Miner-Fletcher is an ICF Executive Coach.

She’s the founder and coach behind AMpliFy Your Journey, and she helps empower executives to excel at work and thrive at home. She’s passionate about merging professional success and family life — two things that can often seem at odds with each other.

Amy hired us because we are coaches ourselves and understand the industry. She knew we’d get it and be able to create a website that would perform the way it needs to specifically for coaches.

We loved working on Amy’s project. Everything went so smoothly and seamlessly, and we have an inside joke in the office that we’re ready to vote for Amy for Senator because of how professional and put-together her final brand and website are.

Branding & Collateral

The AMpliFy Your Journey logo was created using our Alicia logo template. Amy says “I love all of the logos! Especially the dragonfly which I chose because it means different things in different cultures which for me reflects that we are all on our own unique journeys based on values and what is important to us. The dragonfly also represents change for most parts of the world, which signifies the opportunity for transformation and growth that occurs when clients pursue their goals through executive coaching.”

“I love it all! Naturally.”

Lovely Impact was exactly what I needed to make my website a reality. If you aren’t sure where to start and need the tech support to achieve your goal, schedule a call! They walk you through every step of the process, keep things moving, and are professional, supportive and fun!

Amy Miner-Fletcher


Amy’s copy is a beautiful blend of professional and personal, just like the work she does with her clients. It’s the epitome of walking the walk and showcases exactly what’s possible when you work with her.

“I love the opportunity to give viewers a sense of who I am so they can determine if my services would be a good fit for their needs. Relationships and connection matter and I think Lovely Impact captured the essence of who I am in my copy.”

Assigned Copywriter: Leah

Web Design

We know we’re good at our jobs and all, but we’re a little bit in awe of Amy’s website. Every single element came together so beautifully and so perfectly — we literally couldn’t have asked for one single improvement, in our opinion.

“I love it all! It will be a wonderful vehicle to share my business with my network and friends to update them on my latest journey.”

Check out the AMpliFy Your Journey website live!

Assigned Designer: Erin

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