Writing your about page is one of those things that makes a lot of coaches freeze. ‘What’s supposed to be on it?’ ‘What do people want to hear?’ ‘I’m not good at talking about myself.’
Because your about page is one of the most important pages on your site (it will most likely always be in your top 10 most visited pages), it has to be written well. And there are certain things you want to cover to make sure you’re giving your future clients the best possible view of who you are, what you do, and how you can help them.
What you put on your about page can often be the difference between people trusting you enough to book a consult with you, and moving on to your competitor for coaching. That’s why you need to include the right content.
And in this video, I’m outlining exactly what to write for yours.
Looking for the website copy guide mentioned in the video? You can find that here!
About The Author
Hey! I’m Cass, a brand coach and the Co-Founder & Chief Brand Officer at Lovely Impact, a website template shop for coaches. I help coaches elevate their businesses with beautiful branding and websites. Here on our blog, my content focuses on branding, web design, and storytelling.