Understanding exactly what branding means for you as a coach and where to start building your brand means making money faster.
In this YouTube video, we’re tackling what you really need to understand about branding yourself as a coach — starting with the terminology. People throw a lot of words around — like brand, branding, brand strategy, brand design, brand identity, and brand messaging — and knowing what those words mean and what each component is will help you build a stronger brand, faster.
After that, we’ll cover what branding means for you as a coach. Because a big part of coach branding is YOU. You are your brand. You’re the personality behind your brand. And you’re the one people have to get to know and trust in order to commit to working with you.
Finally, I’m telling you exactly where you need to start with building your brand — whether you’re a new coach or you’ve been in the game a while. This is what’s most important, and will help you get your brand out there and get coaching clients in the door!
Watch the video!
The Biz/Brand Diagram
Check out our other helpful content on branding:
- YouTube: How To Identify Your Dream Clients (And Choose A Niche)
- Blog: What Core Values Will Your Coaching Brand Live By?
- Blog: 8 Ways to Build Brand Consistency in Your Coaching Business
About The Author
Hey! I’m Cass, a brand coach and the Co-Founder & Chief Brand Officer at Lovely Impact, a website template shop for coaches. I help coaches elevate their businesses with beautiful branding and websites. Here on our blog, my content focuses on branding, web design, and storytelling.