Pricing Masterclass for Coaches

Pricing Masterclass for Coaches

Hi, I’m Cass, the Co-Founder at Lovely Impact. I’ll be teaching you how to price your coaching services with confidence—and actually enjoy doing it!

What you’ll learn

How to Set Income Goals for Your Coaching Business - Video Thumbnail

How to Set Income Goals for Your Coaching Business

Setting income goals for your coaching business is the first step to setting your prices. In this lesson, you’ll learn the do’s and dont’s of setting income goals and the secret method we use to make sure those goals are exciting and attainable.

How to Integrate Business Taxes In Your Pricing - Video Thumbnail

How to Integrate Business Taxes In Your Pricing

Figuring out business taxes can be overwhelming, and let’s be honest, downright scary. In this lesson, you’ll learn how to calculate your business taxes as it relates to pricing, how to incorporate them into your business goals and make sure that your after-tax income matches the growth goals you have for your coaching business. 

How to Choose Your Prices for Your Coaching Programs - Video Thumbnail

How to Choose Your Prices for Your Coaching Programs

Mastering the art of confidently pricing your coaching services, offers, and programs is a skill that will serve you as an entrepreneur for life. In this lesson, you’ll learn the do’s and dont’s of pricing for coaches, plus we’ll show live examples of how to do the math so you never second guess your pricing again. 

How to Use Industry Standard Pricing As A Guide - Video Thumbnail

How to Use Industry Standard Pricing As A Guide

Wondering what the average prices look like across the coaching industry? In this lesson, we’ll share the secrets to how coaches price different programs and services including 1-on-1 coaching, group coaching, masterminds, and more. 

How To Increase Your Prices With Confidence - Video Thumbnail

How To Increase Your Prices With Confidence

Is it really time to increase your prices? If so, how do you know? In this lesson, we’ll answer those questions and so much more. We’ll share the process we follow to make pricing decisions plus exactly how to do it with calm, confidence, and ease. 

How To Increase Your Prices With Confidence - Video Thumbnail

Final Thoughts & Tips

Now that you’ve figured out your pricing it’s time to share it with the world! In this lesson, we’ll coach you through the suggested next steps to take and share some additional tips to make sure you’re ready to start selling.

👩 Instructor(s):
Cassandra Ewert

⏱️ Length:
5 video topics (1h 13m)

📝 Resources:
7 downloadable resources


“I wish I would have found Lovely Impact a while ago. It would have saved me a lot of time and money. The clarity I have now moving forward makes me the most excited and confident I’ve ever been.”

—Kelley B., Life Coach

About This Pricing Masterclass for Coaches

Ready to price your coaching services with certainty and ease? Tired of googling and constantly copying pricing from other coaches, with no clue as to what you should charge and why?

If so, you are in the right place!  Learn to price your programs and offers, with our easy-to-follow step-by-step training from Lovely Impact, lead by our Co-Founder and pricing expert Cassandra Ewert.

In this coaching masterclass, Cass shares everything coaches need to know about pricing, including what we’ve learned in our business. As coaches first, we’ve learned the secrets to pricing our coaching programs and offers to make sure we stay booked year-round.

We’ve also worked with coaches from around the world, helping them price their programs so they can become and stay full-time coaches for years to come.

Together with Cass, you will: 

  • Set exciting and attainable income goals for your coaching business
  • Finally learn how to incorporate business taxes into your pricing with ease
  • Confidently price your coaching services, offers, and programs 
  • Get an inside look at the industry standards when it comes to coaching prices
  • Own your pricing and never second guess increasing them again

Packed with insights and examples from our personal experiences running a coaching business and helping our coaching clients, this masterclass is designed for any coach who needs to finally choose the right price for their coaching services so they can boldly sell their programs. Plus, to support you along the way, you’ll receive 7 downloadable worksheets.

Whether you’re looking to create a new service, price an existing service, or increase your pricing across your coaching business, this 1-hour and 15-minute class will unlock the secrets to pricing once and for all.

Ready? Let’s do this!


Headshot of Sheila - Life Coach and Lovely Impact Customer


I’ve only been working with Cass and Tee for a short time, however, a lot has shifted for me already. I thought I needed one thing, and they guided me to the the right first step, which saved me a ton of time and grief.

—Sheila W., Executive Coach

Who This Class Is For

  • Any part-time coach that wants to go full-time and is looking for realistic advice on how to price their services to actually get there.
  • New coaches who are just starting out and wondering how to price their services.
  • Any part-time coach that wants to go full-time and is looking for realistic advice on how to price their services to actually get there.
  • Established coaches who want to reassess their current pricing and make sure it’s aligned with their lifestyle goals and industry standards.
  • Any coach who has second-guessed their pricing, has copied pricing from other coaches, or feels as if they never get it right.
  • Any coach that is confused about finances or taxes, and needs step-by-step guidance to overcome that fear.
Headshot of Lindsay- Life Coach and Lovely Impact Customer


“The guides, templates, and coaching I have gotten from Tee and Cass have taken me from directionless to being within weeks of launching! If you are a coach and need help, stop looking because you have found it with the fantastic team at Lovely Impact.”

— Lindsay P., Life Coach

Hands-On Coaching Resources

All you need is a pen and paper to follow along. You can take notes in a notebook or use the worksheets we’ll provide as seen below.

Meet Your Teacher

Cassandra Ewert

Specialty: Business Setup, Business Mindset, Branding & Website Design

Hey there, I’m Cassandra, aka Cass! I’m the Co-Founder & Chief Brand Officer at Lovely Impact. I am the creative mind behind the templates we offer!

I’m also a certified brand coach, working to help my clients move past their self-doubts and limiting beliefs.

My mission is what it has always been: to help coaches get themselves out there quickly, because I honestly believe everyone needs a coach, and you can’t focus on coaching clients if you’re spinning trying to build your business.

Coaching Business Masterclasses FAQ

What are coaching business masterclasses?

Coaching masterclasses are training and mini-courses led by coaching experts, normally Cass + Tee (the owners of this website), and sometimes special guests who are also experts. These special classes are created to help you get answers, reach your goals, and grow your coaching business. 

Each class is accessible in an online learning experience and you can watch them anytime and anywhere including your smartphone or computer.

Where can I watch?

You can watch our coaching business masterclasses anytime and anywhere, this includes your smartphone, tablet, or computer. Once you purchase you’ll get lifetime access to our learning platform and the freedom to watch whenever and however you like.  

Is this for any type of coach and any niche?

Yes, our coaching business masterclasses are for ANY coach in ANY niche. And the examples inside don’t discriminate. There’s something for every type of coach! 

What is included with a coaching business masterclass purchase?

When you purchase one of our coaching masterclasses you’ll get enrolled in our learning platform, lifetime access to the masterclass you purchased, and downloadable resources and guides to help you retain the information you learn. 

Each of our masterclasses includes short but powerful lessons and can be anywhere from 1 hour to 3 hours depending on the subject matter.

Which coaching business masterclass is right for me?

At Lovely Impact, we offer a number of masterclasses that cover topics from business and marketing, to branding and web design, each exclusively created for coaches. Every class is created for any coach regardless of your niche or how long you’ve been in business. You are encouraged to choose a masterclass that focuses on your current business struggles and to keep coming back when you need more help. 

What is the cost?

Our masterclasses range from $87 to $297 depending on the length, resources included and the topic covered. We want every coach to be able to purchase and watch our classes right away.

Still here? What are you waiting for!

If you’re still reading this, and 

  • you’re thinking about how to price your coaching services, and
  • you are sick of doing this by yourself and want help from trusted mentors, and 
  • you want to take your gifts and impact this world NOW, not later…


==> Click here to apply for coaching today <==

Cass and Tee - Web Designers for Coaches
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