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Business Naming Masterclass for Coaches

Hi, I’m Cass, the Co-Founder at Lovely Impact. I’ll be showing you the secrets to choosing the perfect name for your coaching business—and making it totally unforgettable!

What you’ll learn

Using Your Personal Name in Business - Video Thumbnail for Coaching Business Naming Masterclass

Using Your Personal Name

Should you use your own name for your coaching biz? Let’s dish on the pros and cons, the golden rules to follow, and the variations worth considering. Oh, and we’ll also reveal when it’s an absolute must to use your personal name!

How to Create an Assumed Name - Video Thumbnail for Coaching Business Naming Masterclass

Creating An Assumed Name

Ready to make a splash with a catchy assumed name like “Lovely Impact”? In this lesson, we’ll explore the pros and cons, dos and donts, and those moments when an assumed name is the way to go. Buckle up, it’s time to get creative!

Exercises to Brainstorm Coaching Business Name Ideas - Video Thumbnail

Brainstorming Exercises

Get ready to unleash your inner naming genius! Cass will walk you through her tried-and-true brainstorming strategies that brought Lovely Impact to life. And if you’re still stuck? Don’t worry, we’ve got your back with some extra naming tricks up our sleeve.

Checking to See If Your Chosen Coaching Business Name is Available - Video Thumbnail

Name Availability

Hold up! Before you fall head over heels for a name, let’s double-check if it’s available. We’ll guide you through the process of checking trademarks, social media handles, domains, and more. No heartbreaks on our watch, promise!

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Scoring Your Name

Time to play the name game! Cass will show you how to rate and compare your fabulous name ideas, so you can pick the ultimate winner. Trust us, you’ll be strutting your way to coaching stardom with the perfect name in no time.

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Final Thoughts & Tips

What a ride, right? In this wrap-up, Cass will recap everything you’ve learned and share some extra resources to support you on your naming journey. You’re now a naming superstar, ready to conquer the coaching world!

Cassandra Ewert

7 video topics (1h 41m)

5 downloadable resources


“I wish I would have found Lovely Impact a while ago. It would have saved me a lot of time and money. The clarity I have now moving forward makes me the most excited and confident I’ve ever been.”

—Kelley B., Life Coach

About This Naming Masterclass for Coaches

Ready to nail the perfect name for your coaching business? Tired of brainstorming names that just don’t feel quite right? Time to ditch the name game struggles and find a name that shines.

You’ve come to the right place! Discover the art of business naming for coaches, with our fabulously fun step-by-step training from Lovely Impact’s Co-Founder and naming whiz, Cass!

In this coaching masterclass, Cass shares everything you need to know about crafting a memorable name for your coaching business. As a coach and business owner herself, she knows the ins and outs of finding a name that truly resonates with your audience.

We’ve helped countless coaches just like you find the perfect name to elevate their brands and make an impact in the coaching world.

Together with Cass, you will:

  • Uncover the pros and cons of using your personal name for your coaching business
  • Learn the art of creating an unforgettable assumed name that captures your brand essence
  • Discover the secrets of brainstorming names that stick, using Cass’s proven strategies
  • Master the process of checking name availability across trademarks, social media, domains, and more
  • Score and compare your name ideas to select the absolute best option for your coaching empire

Jam-packed with insights and examples from our own experiences running a coaching business and helping our coaching clients, this masterclass is designed for any coach who needs to find the perfect name to represent their brand. And to support you along the way, you’ll receive 5 downloadable worksheets.

Whether you’re starting from scratch, rebranding, or simply refining your coaching business name, this 1-hour and 41-minute class will unlock the secrets to naming success.

Ready? Let’s do this!


Headshot of Sheila - Life Coach and Lovely Impact Customer


I’ve only been working with Cass and Tee for a short time, however, a lot has shifted for me already. I thought I needed one thing, and they guided me to the the right first step, which saved me a ton of time and grief.

—Sheila W., Executive Coach

Who This Class Is For

  • New coaches just starting their journey and searching for the ideal name to represent their brand and coaching style.
  • Coaches in the middle of a rebrand who need fresh inspiration for a name that truly captures their evolving coaching business.
  • Coaches in the middle of a rebrand who need fresh inspiration for a name that truly captures their evolving coaching business.
  • Established coaches reconsidering their current business name and looking to make a powerful, memorable impact with a new one.
  • Any coach who’s ever struggled with brainstorming names or found themselves overwhelmed by the choices and possibilities.
  • Coaches who want to ensure their name stands out in a crowded market and resonates with their target audience.
Headshot of Lindsay- Life Coach and Lovely Impact Customer


“The guides, templates, and coaching I have gotten from Tee and Cass have taken me from directionless to being within weeks of launching! If you are a coach and need help, stop looking because you have found it with the fantastic team at Lovely Impact.”

— Lindsay P., Life Coach

Hands-On Coaching Resources

All you need is a pen and paper to follow along. You can take notes in a notebook or use the worksheets we’ll provide as seen below.

Meet Your Teacher

Cassandra Ewert

Specialty: Business Setup, Business Mindset, Branding & Website Design

Hey there, I’m Cassandra, aka Cass! I’m the Co-Founder & Chief Brand Officer at Lovely Impact. I am the creative mind behind the templates we offer!

I’m also a certified brand coach, working to help my clients move past their self-doubts and limiting beliefs.

My mission is what it has always been: to help coaches get themselves out there quickly, because I honestly believe everyone needs a coach, and you can’t focus on coaching clients if you’re spinning trying to build your business.

Coaching Business Masterclasses FAQ

What are coaching business masterclasses?

Coaching masterclasses are training and mini-courses led by coaching experts, normally Cass + Tee (the owners of this website), and sometimes special guests who are also experts. These special classes are created to help you get answers, reach your goals, and grow your coaching business. 

Each class is accessible in an online learning experience and you can watch them anytime and anywhere including your smartphone or computer.

Where can I watch?

You can watch our coaching business masterclasses anytime and anywhere, this includes your smartphone, tablet, or computer. Once you purchase you’ll get lifetime access to our learning platform and the freedom to watch whenever and however you like.  

Is this for any type of coach and any niche?

Yes, our coaching business masterclasses are for ANY coach in ANY niche. And the examples inside don’t discriminate. There’s something for every type of coach! 

What is included with a coaching business masterclass purchase?

When you purchase one of our coaching masterclasses you’ll get enrolled in our learning platform, lifetime access to the masterclass you purchased, and downloadable resources and guides to help you retain the information you learn. 

Each of our masterclasses includes short but powerful lessons and can be anywhere from 1 hour to 3 hours depending on the subject matter.

Which coaching business masterclass is right for me?

At Lovely Impact, we offer a number of masterclasses that cover topics from business and marketing, to branding and web design, each exclusively created for coaches. Every class is created for any coach regardless of your niche or how long you’ve been in business. You are encouraged to choose a masterclass that focuses on your current business struggles and to keep coming back when you need more help. 

What is the cost?

Our masterclasses range from $87 to $297 depending on the length, resources included and the topic covered. We want every coach to be able to purchase and watch our classes right away.

Still here? What are you waiting for!

If you’re still scrolling and

  • you’re pondering the perfect name for your coaching business, and
  • you’re tired of going at it alone and crave guidance from trusted mentors, and
  • you’re eager to make a splash with your unique brand name NOW, not later…


==> Click here to dive into this masterclass today ⇐

Cass and Tee - Web Designers for Coaches
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