It’s that time of the year again! When every little thing needs to be in place so you can get your coaching business in front of your ideal clients.
The good news is that those ideal clients are looking to buy right now more than ever. The bad news is that everyone is trying to get their attention. One misstep and your holiday marketing could go unnoticed.
We don’t want that to happen to you! We’re Cass & Tee, and we’ve helped a ton of coaches launch their brands, websites, and marketing strategies. For over 20+ combined years… running online businesses has kinda been our entire focus. We started this business and our blog to give you all the tips and tricks you need to get started.
Today we’re sharing the 4 best practices to get your coaching business ready for the holidays.
#1: Optimize Your Website for Multiple Devices
If you have a coaching website and you have Google Analytics installed, no doubt you’ve seen that more than half your traffic comes from mobile devices. On top of that, search engines have tweaked their algorithms to prioritize websites that load fast.
Even as a coach, you still need to provide a user-friendly experience for your potential holiday clients. Coaching websites that are unoptimized get fewer leads, and 57% of visitors will abandon slow sites.
During the holiday season, you can’t afford to lose business, so optimizing your site now should be a top priority. Just doing this one thing could help increase your holiday conversion. Not sure if your website is ready? Use this tool to test how mobile-friendly your site is.
#2 Finalize Your Shipping and Delivery Strategy
If you are a coach that creates physical products, like journals, planners, or affirmation cards, remember that you are also an e-commerce store! As a shop owner, understand that when it comes to shipping, there is a lot of competition out there.
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From Amazon Prime customers to next-day shipping options for big retailers, you may be wondering what your coaching business could offer holiday shoppers.
There are three things that you can make sure are done:
First, offer free shipping if you can. Free shipping is a powerful way to increase holiday sales and can be just as effective as offering discounts.
Second, make sure you have your holiday shipping cutoff date prominently displayed throughout your website and marketing materials. You want to make sure that all your coaching products are delivered in time for the holidays.
Not only is this ensure gifts get to their intended receiver in time, but it also attaches your brand to the emotions that run strong during the holidays. Imagine your coaching journal being opened under a tree surrounded by family? The gift receiver and the gift-giver will never forget your brand!
Be sure to ship out within the hour. The faster the delivery, the better. During the holidays, everyone is shipping things, and delays can be longer than ever. The quicker you get your coaching product out the door, the better.
Lastly, Nearly 7 in 10 people say it’s important that a retailer offers multiple ways to buy a product. So, if you can, think about adding payment options, financing, and more to help people purchase your products and services.
#3 Develop Your Holiday Buyer Personas and Create Special Offers for Them
Before the holiday rush, it’s important to spend some time doing market research to understand your potential coaching clients. If you’ve done your ideal client work at the beginning of your business launch, then revisit that and ask yourself what that potential client would want during the holidays.
From there, make limited-time coaching products and services and offer them to your audience.
Whether you are focusing on repeat customers, last-minute shoppers, early shoppers, grandparents, parents, professionals, or companies, make sure you know their shopping habits and needs. This will allow you to develop special offers just for them.
If you need more offer ideas, check out this detailed post: 7 Coaching Offers to Pitch During Black Friday >>
#4 Create Visual Gift Guides
Not everyone will know what you have to offer and what specials are available for purchase, so it’s your job to tell them! A popular trend is to create visual gift guides that can be shared across the web.
You can do this by using video to review all the coaching services and products you have to offer. Think of it as your own personal HSN! Talk about each offer and share why it’s a good fit for the holidays. Additionally, if you have a physical coaching product, show the product on the video.
You could also create a standard gift guide on your website with your products as well as other products you suggest. Just make sure these products are a good fit for your ideal audience.
So there you go. Our four best practices to prepare your coaching business for the holidays. But hurry! The holiday shopping season has already started.