Theresa McKeel is a Mindset Coach
Theresa is the founder of With Grace & Grit, and she helps millennial-ish women transform overthinking into purposeful action. Her coaching provides clarity and direction for ambitious women who’ve got a lot on their plate.
As someone who’s battled endless mental spirals herself, Theresa knows exactly what overthinking feels like. Now, she teaches her clients how to quiet the noise, organize the chaos, and reclaim control of their path with practical tools and compassionate guidance.
Working with Theresa was one of those magical experiences where everything just clicked. The fit was absolute perfection – it felt like our business was created specifically for her to find us. Every single moment of this project reinforced that sense of alignment, making it a truly special collaboration.
Branding & Collateral
For Theresa’s brand, we created a sophisticated yet approachable look that balances ambition with ease. Her color palette features soft sage, warm taupe, and deep navy – colors that feel both grounding and elevated. The swan logo symbolizes grace and transformation, perfectly capturing her coaching philosophy.
Assigned Brand Designer: Stina
Love notes
“From start to finish, the experience was absolutely phenomenal.”
The entire process was crystal clear, informative, and streamlined—at no point did I feel alone, overwhelmed, or confused. The Lovely Impact team is truly next level in terms of care and concern. As someone who thrives on details, I’m so impressed by how every nuance was handled. It honestly felt like they were investors in my business, and I absolutely love that for me, my business, and my clients!
Theresa McKeel
Copywriting
We designed Theresa’s website to be a breath of fresh air – clean, elegant, and easy to navigate. The layout guides visitors from identifying their overthinking patterns to discovering Theresa’s solution. We incorporated plenty of white space and thoughtful organization, creating an experience that feels clarifying rather than overwhelming.
Assigned Copywriter: Tee
Web Design
We designed Theresa’s website to be a breath of fresh air – clean, elegant, and easy to navigate. The layout guides visitors from identifying their overthinking patterns to discovering Theresa’s solution. We incorporated plenty of white space and thoughtful organization, creating an experience that feels clarifying rather than overwhelming.
Assigned Designer: Stina
Traffic Funnel
Theresa’s traffic funnel revolves around her free download, “The Clarity Compass.” This strategic lead magnet helps overthinkers start taking deliberate action through a proven framework. We designed an engaging landing page that clearly communicates the value of this tool, making it irresistible for her ideal clients to download and start their journey toward clarity.
Assigned Strategist: Cass
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