Tammy Aston is a Life & Wellness Coach
Tammy is the founder of Life Beyond Your Story, and she helps women transform their inner critic into their biggest champion, one step at a time.
As a military veteran who built her life from the ground up, Tammy brings a powerful blend of resilience and compassion to her coaching. She’s turned her journey of healing from poverty and trauma into a mission to help others stress less and live more.
Working with Tammy was a perfect example of practicing what you preach. She made this one of our most peaceful and stress-free projects ever. Her complete trust in the process and amazing vibes showed us exactly what coaching with her must be like.
Branding & Collateral
For Tammy’s brand, we created a warm and inviting design that feels both professional and nurturing. Her color palette features terracotta, cream, and soft browns, reflecting her grounded approach to transformation. The sunburst in her logo represents the new beginnings she helps her clients discover.
Assigned Brand Designer: Stina
Love notes
“Lovely Impact gives you so much more than a website – they give you the confidence you need to put yourself out there!”
If I could, I’d shout from the rooftop for all coaches to hear! If you’re thinking of creating a website, redoing your website, or needing a logo, reach out to Lovely Impact. They give you so much more than a website. They give you the confidence you need to put yourself out there. The entire experience exceeded my expectations. From the sunset-inspired colors to the copy that sounds authentically like me, I love every aspect of my new site. They masterfully helped with the client flow and perfectly handled my multiple offering pages. What impressed me most was how quickly things changed – almost as soon as I engaged with Lovely Impact, I felt space open up for new ideas. My website was no longer ‘hanging over my head.’ I could have never written the copy that way on my own, and would have second-guessed everything. Their guidance and expertise made the entire process wonderful!
Tammy Aston
Copywriting
For Tammy’s website copy, we focused on creating a voice that balances warmth with empowerment. Her headlines and content speak directly to women ready to quiet their inner critic, using language that’s both supportive and action-oriented.
Assigned Copywriter: Leah
Web Design
We designed Tammy’s website to be a calming space that invites reflection and growth. The homepage welcomes visitors with her “Stress Less, Live More” message, while thoughtful imagery and plenty of white space create a peaceful browsing experience. We made sure her coaching services and transformative blog content are easy to explore.
Assigned Designer: Cass
Traffic Funnel Design
Tammy’s traffic funnel starts with her “Rewrite the Script” worksheet. This powerful lead magnet helps visitors identify their inner critic and begin their transformation journey. She paired it with a weekly newsletter that delivers additional support and insights every Tuesday morning, creating multiple touchpoints for engagement.
Assigned Strategist: Cass
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