Beth Pellerin and Christie Martin are Career Coaches, Executive Recruiters, and Leadership Trainers
They are the co-founders of Skills Lab Training, and together they help job seekers land roles with confidence, organizations build leaders who actually know how to lead, and companies find the right talent the first time. With 40+ combined years in corporate recruiting, from the floors of Walmart headquarters to executive searches across industries, they have built something rare: a firm that understands hiring from every seat at the table.
Working with Beth and Christie was a masterclass in knowing what you want. They came in with a clear vision, trusted us to execute it, and let us do our best work. Sometimes the best clients are the ones who simply get out of the way, and these two absolutely did.
Career Coaching & Recruiting Firm Logo & Branding
This branding is something special. A custom icon built from Skills Lab’s initials gives the identity a mark that is simple, confident, and impossible to forget. The navy and yellow palette came from their existing brand DNA and we leaned into it fully. Add in brand photography that was clearly shot with the whole vision in mind, and the result is a brand that practically built itself. Clean, credible, and quietly brilliant.
Assigned Brand Designer: Cass
Love notes
“I wouldn’t hesitate to recommend them.”
Lovely Impact took any guesswork and burden out of building a new website. They listened to our voice and ideas and spoke through that lense as they crafted the vision. Their process is highly organized, yet we didn’t feel boxed in or shortchanged on our ideas and input through the process.
Christie from Skills Lab
Career Coaching & Recruiting Firm Copywriting
Skills Lab’s copy is direct, sharp, and refreshingly no-nonsense, exactly like the women behind it. We wrote for three distinct audiences at once: job seekers who are stuck, organizations that need stronger leaders, and hiring teams tired of making expensive mistakes. Every word pulls its weight, and there is not a single fluffy sentence in sight.
Assigned Copywriter: Tee
Career Coaching & Recruiting Firm Web Design
This is one of those sites that makes you stop scrolling. Professional and luxe as a baseline, with unexpected, perfectly placed bursts of personality woven throughout. Corporate, luxury, and quirky somehow coexist in complete harmony here, and the result is a site that feels as sharp and distinctive as the brand behind it. It is genuinely one of our favorite website designs ever.
Assigned Designer: Cass
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