Shane Metcalf is a high-performance Executive Business Coach.

He works with founders and executives, to help them overcome whatever personal or professional struggles might be getting in the way of their success. His aim is to help them skyrocket their growth and reach their full potential in a fraction of the time it would take on their own.

Shane hired us because of the clarity of our website-building process, the style of our templates, and the types of content we share.

We really love the impact of Shane’s website. It’s direct, powerful, and engaging. It was fun for us to go outside of our normal design style with his project.

Branding & Collateral

Shane’s logo was created using our Damien logo template, which is a perfect match for his coaching business because of the high-level, success-driven clients he works with.

Love notes

“Trying to find reasons to use everything!”

I love everything! From the website to the entire branding suite. I’m just trying to figure out ways to use all of the beautiful elements created for my brand. I am re-inspired to market and put myself out there. I want to find reasons to use everything!

Jennifer Ybarra


Shane’s copy is powerful, brief, and no-nonsense. It’s the kind of language his clients respond to, and makes his brand all the more impactful.

Assigned Copywriter: Stasia

Web Design

Our goal for Shane’s website was to create a high-impact online home that represents his core values and beliefs. Most of his clientele come from word-of-mouth, so his website is intended to be a private space where he sends interested prospects as the last step of his marketing funnel.

Assigned Designer: Erin

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