fbpx
Sandy Kusano — Custom Branding and Website Design

Sandy Kusano is a human potential coach with a unique approach.

She uses a mental fitness process to help her clients rewire their brains and reduce the habits that get in the way of their performance, mental
wellness, and relationships. Her clients shift from self-sabotage to clear-headed focus.

Sandy hired us to create a brand and website that would set her up for success straight from launch, and appeal to her future clients, women of color who are emerging leaders, creatives, and entrepreneurs. These women have hit a wall and believe there has to be something more for them in life. They’re ready for transformation.

Our strategy was to combine Sandy’s bubbly personality with her passion for leadership and success, and overall, to represent positivity.

Sources of Inspiration

After getting to know Sandy and her business goals, we knew her brand needed to fill her audience with an optimism and energy that promises them life and hope. Her final brand colors embodied Sandy’s brand keywords: bright, optimistic, joyful.

Sandy Kusano - Source of Inspiration — Branding
Sandy Kusano - Source of Inspiration — Branding
Sandy Kusano - Source of Inspiration — Branding
Sandy Kusano - Source of Inspiration — Branding
Sandy Kusano - Source of Inspiration — Branding

Branding & Collateral

For Sandy’s logo, we wanted something sophisticated, yet playful. The embellished swooping font and hovering hummingbird icon both represent movement and a subtle lightness, while the bright colors and rich tones give the brand depth and a sense of hopefulness.

Sandy Kusano Business Card Branding Design
Sandy Kusano Branding Design

Love notes

“It’s really just perfect for me and I am so happy!”

The site looks AMAZING. Thank you so much for understanding my vision and then making it EXTRA. It’s really just perfect for me and I am so happy. Wanting to thank you again for a really great experience resulting in a perfect brand and website.

Sandy Kusano

Sandy Kusano Branding Design
Sandy Kusano Note Card Branding Design
Sandy Kusano Primary Logo Design — Branding
Sandy Kusano Icon Logo Design — Branding
Sandy Kusano Secondary Logo Design — Branding
Sandy Kusano Submark Logo Design — Branding

Web Design

Sandy’s website is all personality and optimism. It’s how she lives her life, and how she teaches her clients to approach theirs as well. Her gorgeous photography, playful arrow and star icons, and overlapping photo layout give her coaching business the kind of website that keeps visitors engaged and moving on to the next page, until they’re officially ready to commit to booking.

Assigned Designer: Cass

Sandy Kusano Desktop Website Design
Sandy Kusano Mobile Website Design
Sandy Kusano Tablet Website Design

Love this project?

Let’s get started on yours.

Intro: Business Naming Masterclass for CoachesWatch this lesson for free!

Intro: Holiday Marketing Masterclass for CoachesWatch this lesson for free!

Intro: Pricing Masterclass for CoachesWatch this lesson for free!

Step by step video instruction!Tour Our Video Library

Easy to use! No coding needed.Watch how easy it is!