Laura Keenan is a Nervous System Coach
She’s the founder of Laura Keenan Coaching, and she helps women heal chronic pain by addressing the root cause most doctors never mention: a nervous system stuck in survival mode. After 20+ years living with endometriosis, fibromyalgia, neuropathy, IBS, vulvodynia, and a rotating cast of symptoms that left her exhausted and dismissed, Laura discovered nervous system work and it changed everything. Now she helps other women do the same, minus the two-decade detour.
Working with Laura was an absolute joy. She’s sweet, funny, and came to us with a clear vision, which is honestly a dream. She knew exactly what she wanted and wasn’t afraid to say so. Getting her shade of pink just right took a few rounds, but once we landed it? Perfect. Laura is just one of those clients who makes the whole process fun.
Nervous System Coach Logo & Branding
Laura’s brand identity is built around a powerful central idea: your nervous system is the key to everything. That concept inspired a lock and key logo that feels both meaningful and elevated. And of course, true to Laura’s personality, hearts had to make an appearance, a nod to the love she pours into her work and a little wink to the Lovely Impact family. The palette is soft, pink, and unapologetically feminine, designed to feel as warm and welcoming as Laura herself.
Assigned Brand Designer: Cass
Love notes
“I could tell they’ve been doing this for awhile and are highly trained to design exactly what you’re looking for!”
Working with Tee and Cass was a great experience. They were very responsive and listened to my feedback without trying to convince me in a different direction. They explained the process of each step very thoroughly and I never felt like I had to figure out something on my own if I had questions. They made sure I was happy with the design and was willing to make changes to fit my brand story.
Laura Keenan
Nervous System Coach Copywriting
Laura’s copy is honest, warm, and refreshingly real. We leaned into her voice, the kind of best friend who tells you the truth with a hug, to speak directly to women who have been dismissed, exhausted, and quietly falling apart while holding it all together on the outside. Every word was written to make her audience feel seen, validated, and genuinely hopeful that healing is possible for them too.
Assigned Copywriter: Tee
Nervous System Coach Web Design
Laura’s website is everything girlie in the best possible way. Pink, soft, sweet, and pretty, a design that matches her personality to a T while still feeling polished and professional. The layout guides visitors naturally from her story to her science to her coaching, creating a clear path forward for women who are ready to stop chasing symptoms and start healing for real.
Assigned Designer: Cass
Nervous System Coaching Traffic Funnel
Laura’s traffic funnel is built around a free downloadable guide: The “On-Edge” Reset: 4 Steps to Ease Chronic Pain + Stress. It’s a 7-page, science-backed starter guide that teaches women how to shift their nervous system out of survival mode in just two weeks. The landing page is warm and credible, making the offer easy to understand and easy to say yes to. The follow-up email continues Laura’s signature tone, encouraging, real, and rooting for you, while naturally pointing readers toward her 1:1 coaching.
Assigned Strategist: Tee
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