LaTonia Dean-Brown is a former HR Executive turned Executive Coach.

She’s the master mind behind People Resource Partners, an executive coaching company that empowers leaders (both current and aspiring) to achieve their greatest potential. Whether that means overcoming their imposter syndrome or implementing difficult feedback, she’s got her clients’ backs.

LaTonia was impressed with the wealth of information on our website, and once she spoke to Tee, she realized just how much she wanted to work with us to build the kind of website she’d been dreaming of.

Every single moment of LaTonia’s project was exciting for the entire team: being blown away by her photos, feeling the energy of her copy, and seeing it all come together into an incredible website that we are SO PROUD OF. And none of that even shines a light next to the joy of getting to know and work with LaTonia directly. She’s one of those people who lights you up with her presence. We’re her biggest fans.

Branding & Collateral

LaTonia’s logo was created using our Jana logo template, customized to include her request for a ‘shaking hands’ icon. The simplicity of her logo is a perfect fit for the People Resource Partners brand.

Love notes

“I am so excited to show the world the work Lovely Impact has done!”

I was skeptical about taking the step to hire someone for my website. I thought I could do it, but realized I had not done it in years.

Lovely Impact has been more than just my website builder, they have been true business consultants. From their coaching tools and guides to the knowledgeable and creative team, my experience has been great. I’ve learned so much about myself and my business.

If you are on the fence, like I was, take the plunge! You will not regret one moment of the process. This is such a great journey of learning and the finished product is amazing!

LaTonia Dean-Brown


The copy for LaTonia’s website leans heavily into her next-level expertise in the industry, but it’s also personable and relatable. LaTonia is not a ‘stuffed-shirt’ kind of coach, and that shines through in her copy.

“It speaks to my authenticity but gets to the heart of what my future clients need to know about my services.”

Assigned Copywriter: Danielle

Web Design

LaTonia’s website feels like the best kind of color story, with the teals and aquas creating a soothing vibe, while the rich colors in her photos give it pops of excitement and personality. This feels like a fun executive coaching website, which is not always the case!

“It’s so beautiful! The vision that I had has come to life.”

Check out the People Resource Partners website live!

Assigned Designer: Erin

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