Kelly Boykin is a MSP Consultant & Fractional Executive

She is the founder and driving force behind Growth Curve Advisory, and she helps staffing firms optimize their success with MSP strategies that streamline operations and maximize growth.

Kelly isn’t your average consultant – she’s a seasoned staffing executive with a proven track record as a sales leader. As a Certified Contingent Workforce Professional (CCWP) and three-time honoree on Staffing Industry Analysts’ Global Power 150 Most Influential Women in Staffing list, Kelly has picked up more than a few tricks of the trade over the years.

Working with Kelly was like discovering a hidden treasure trove of MSP knowledge. She challenged us to think differently about business growth and inspired us as women in business. Kelly’s passion for her work is contagious, and we found ourselves excited to dive into a niche we previously knew little about.

Branding & Collateral

For Growth Curve Advisory’s brand, we crafted a visual identity that captures Kelly’s professional expertise and approachable personality. The logo features a stylized wave-like icon, symbolizing growth and forward momentum. We chose a color palette of deep blues and purples, accented with energetic pinks and yellows, to convey trust, creativity, and dynamism.

Assigned Brand Designer: Stina

Love notes

“The overall look and feel of the site is amazing!”

If you are considering building a website, these are the folks to do it with. The process was clear, on time and on budget. Plus, the overall look and feel of the site is amazing. The font and color pallet match my style and provide a great deal of flexibility, which ranges from subtle and professional to fun.

Kelly Boykin

Copywriting

Kelly’s website copy strikes a perfect balance between professional authority and approachable expertise. We crafted messaging that speaks directly to her target audience of staffing firms, using language like “Thriving (Not Just Surviving) In the MSP Channel” to immediately resonate with their pain points and aspirations. The copy highlights Kelly’s impressive credentials while maintaining a conversational tone, making complex MSP strategies feel accessible and achievable.

Assigned Copywriter: Leah

Web Design

The Growth Curve Advisory website design is a masterclass in professional elegance with a touch of personality. We used a clean, spacious layout that allows Kelly’s expertise and achievements to take center stage. The color palette is applied strategically throughout the site, with pops of color drawing attention to key elements like call-to-action buttons and testimonials.

Assigned Designer: Erin

Traffic Funnel Design

Kelly’s traffic funnel revolves around a free guide titled “WIN with MSPs.” This downloadable resource offers valuable insights into optimizing MSP programs for growth, serving as an irresistible lead magnet for her target audience. The funnel is strategically placed throughout the site, with a dedicated landing page that outlines the guide’s benefits and a simple email capture form.

Assigned Strategist: Tee

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