Kathleen Haight-Wood is a Functional Medicine Health Coach
Kathleen is the founder of Beyond the Brush, and she helps people transform their oral health to improve their total wellness. With over 20 years of experience as a Registered Dental Hygienist, she’s bringing a whole new perspective to health coaching.
Her unique approach combines dental hygiene expertise with functional medicine principles, focusing on the crucial connection between oral health and overall wellness. Through advanced screenings, salivary diagnostics, and functional lab testing, she’s helping clients understand how their oral health impacts everything from heart disease to Alzheimer’s.
This project pushed us into exciting new territory. Working with Kathleen taught us so much about the emerging field of oral health coaching, and we loved thinking outside the box to help bring her innovative vision to life. Supporting her groundbreaking approach was as empowering for us as it was for her!
Branding & Collateral
For Kathleen’s brand, we created an elegant, natural feel that bridges clinical expertise with holistic wellness. The color palette features soft sage, deep teal, and warm neutrals, while delicate botanical elements add an organic touch. This combination perfectly reflects her approach of blending traditional dental hygiene with functional medicine.
Assigned Brand Designer: Stina
Love notes
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Kathleen Haight-Wood
Copywriting
Kathleen’s website copy expertly balances scientific authority with approachable wellness guidance. We focused on educating visitors about the mouth-body connection while making complex health concepts easy to understand. The messaging reinforces her unique position at the intersection of dental hygiene and functional medicine.
Assigned Copywriter: Leah
Web Design
We designed Kathleen’s website to feel both professional and welcoming. The homepage features a clean, modern layout with plenty of breathing room and soft, natural imagery. We created clear pathways to help visitors understand her unique approach through educational content before inviting them to connect directly through a consultation.
Assigned Designer: Erin
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