Jenny Bailey is a Styling & Image Consultant for leaders and professionals.
She came to us with the dream of a gorgeous, sophisticated aesthetic for her branding, a website that professionally showcases what she offers, and the entirety of her client processes and marketing strategies perfectly set up and beautifully crafted.
We took Jenny on an in-depth 6 month journey where we refined her business from the inside out. There’s nothing we didn’t touch: her brand messaging, communication tools, lead generation, marketing platforms, offer development, content creation, and dozens of things in between. And then of course, we transformed it all into well-designed collateral, PDFs, proposals, her website, and more.
Jenny is a dream client, and we can’t wait to work with her further on future projects. Until then, we will be swooning over the results of her full rebrand and website build.
Sources of Inspiration
During the brand strategy phase of this project, we identified Jenny’s brand aesthetic as being thoughtful, elegant, and dependable. That translated into a warm color palette with soft neutral tones as a base, and a rich navy blue tone as her primary brand color. Simple, luxurious textures and illustrative elements with a touch of French class round out her moodboard when combined with stylishly dressed professionals.
Branding & Collateral
Jenny’s logo was designed to be simple, yet elegant. The fonts for her logo and brand are modern yet stylish, and the framing with scrollwork around her initials give her brand icon a sophisticated boost. Her collateral was kept minimal, which increases the luxury vibes, and we had a blast agonizing over paper stocks for her business card and note card so they would provide the exact right experience.
Love notes
“I love how elegant and sophisticated it is.”
The whole process felt personal and customized, from choosing two tiers of color palettes to honing in on the tone of the brand. Every detail was considered and harmoniously came together beautifully.
Jenny Bailey
Copywriting
Jenny’s copy was a beast, in a good way. We did our usual thing in making her website copy shine with clarity and personality, but we also wrote every bit of copy needed for her client experiences and initial marketing strategies.
Jenny says the copy “is so stinking good — like I feel like you captured everything that I’ve been trying to say in such a way that just feels easy to read, and it reflects my tone very, very well. Thank you. I really appreciate it.”
Website Copy
Home Page
About Page
Signature Offer Sales Page
Mini Offer Sales Page
Course Sales Page
Email Opt-in Page
Thank You Page
Operations Copy
Discovery Call Emails
Proposals + Emails
Welcome Packet + Email
Goodbye Packet + Email
Freebie + Email
Email Newsletter Template
Offer Upsell Email
Offers
Part of a well-designed business includes showcasing your offers in the best way possible, and high-ticket clients often like to see them in writing. For Jenny’s business, we created two proposals for her 1:1 offers, designed her contracts and invoices for them, and also created a slide deck and workbook template for her course creation. All of these elements mean she is set up for a truly professional offer delivery.
Love notes
“The team at Lovely Impact has your best interest at heart.”
Their decades-long experience in everything from design, copywriting, business systems, and even running a business themselves gives them gravitas for adding insights and inspiration to every project. I consider their work a vital part of running my business.
Jenny Bailey
Client Experience
Repeat clients and awesome referrals are a result of your client having a wonderful experience working with you, and that doesn’t just mean the quality of your coaching conversations. In Jenny’s case, that meant creating epic welcome and goodbye packets for her clients, as well as simple-to-edit forms and documents for Jenny to send her clients as part of the process.
Love notes
“I love love love the “business-in-a-box”!”
As a solopreneur, I was experiencing a lot of stress simply from my lack of expertise in how to properly set up the business systems. It was by luck that I found Lovely Impact, and when I learned that they do both the branding and business systems, I was thrilled!
Jenny Bailey
Marketing
We all know a business is nothing without a good marketing strategy, and based on Jenny’s business and the type of clients she works with, we built out the infrastructure for a quality strategy that she feels confident in. We built out her freebie opt-in and the delivery automation, created her email templates in both her CRM and email marketing tool, and set her up to get started with the best social media platform for her business.
Web Design
Jenny’s website gives us pride and joy, because of Jenny’s true love of it. When we presented it to her, she used the term “work of art.” That’s the kind of reaction we’re striving for from our clients.
We love it because it’s beautiful, but also because it’s effective. It will do everything it needs to — bring new clients to explore Jenny’s offerings, and showcase her amazing work so those future clients can see her value. And there’s nothing more important to us than that.
Love notes
“This is sooo exciting!!!”
AMAZING, WONDERFUL, GRATEFUL…we did this (well, actually y’all deserve most of the credit)! This is a dream come true and I’m just so dang excited….thank you!
Jenny Bailey
Love this project?
Let’s get started on yours.
Check out Jenny’s website live!
Brand Photography By:
Emily Kim Photography
