Danelen Johnson is an Executive Leadership Coach
Say hello to Danelen Johnson, the brains behind Danelen Johnson Coaching. With a background in neuroscience, change management, and conscious leadership, she’s all about helping executives take their leadership to the next level and fire up their teams.
Danelen’s journey from a corporate Director to an ICF Professional Certified Coach with an MBA in leadership has given her the know-how to guide leaders through deep, meaningful growth. Her approach? It’s all about focusing on the human side of leadership because she believes that real professional growth starts with personal growth.
Working with Danelen was a joy! She’s super organized and really understands strategy. But what made this project special was how she fully threw herself into the process. Danelen didn’t just go through the motions—she brought her whole self to the table, and that energy was contagious.
Branding & Collateral
For Danelen’s brand, we went with a look that’s as strong and approachable as she is. The logo? A clean, modern wordmark that shows she means business but is still down-to-earth. We picked a color palette of deep teal, rich purple, and soft yellow to give off vibes of trust, wisdom, and a little bit of sunshine. The fonts bring in a touch of elegance and keep things easy to read.
Assigned Brand Designer: Stina
Love notes
“I can’t say enough good things about this powerhouse of a group.”
My experience in working with the group of amazing women at Lovely Impact was truly exceptional. I have a high bar when it comes to customer service, product quality, and project management, and they exceeded my expectations at every turn in these areas. I can’t say enough good things about this powerhouse of a group. Thank you!!!
Danelen Johnson
Copywriting
Danelen’s copy is all about connecting with executive leaders on a real level. We kept the messages clear, impactful, and focused on the importance of conscious leadership. The goal was to make the copy feel both powerful and approachable, just like Danelen.
Assigned Copywriter: Tee
Web Design
For Danelen’s website, we wanted something that felt professional but welcoming. We used a clean layout with a color scheme of teal, purple, and yellow to create a space that’s easy on the eyes and easy to navigate. The design helps visitors feel comfortable and informed, making it a breeze for them to explore what Danelen has to offer.
Assigned Designer: Erin
Love this project?
Let’s get started on yours.