Alissa Brownrigg is a Caregiver Support Coach
Alissa is the founder of Alissa Brownrigg Coaching, and she helps caregivers learn to care for themselves while caring for their loved ones. Drawing from her personal experience with her husband’s young-onset dementia, she guides others through their caregiving journey.
As a certified Mental Health Coach and Health and Wellness Coach, she combines professional expertise with firsthand understanding. Her approach helps caregivers find strength and stay present during life’s toughest moments.
From our first conversation with Alissa, we knew we had to help get her mission out there. She trusted us completely as we worked to bring her vision to life, allowing us to develop her unique brand voice and style. It felt like we were called to support her so she could reach the people who needed her most.
Branding & Collateral
For Alissa’s brand, we created a serene and supportive feel with soft ocean-inspired colors – gentle teals, warm sand tones, and crisp whites. We added flowing wave elements to represent life’s transitions, while her handwritten logo brings a personal touch that mirrors her caring approach.
Assigned Brand Designer: Stina
Love notes
“Testimonial Headline Goes Here”
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Kathleen Haight-Wood
Copywriting
Alissa’s copy speaks directly to the heart of caregivers’ experiences. We focused on acknowledging their challenges while offering hope and practical support. The messaging emphasizes that it’s okay to ask for help and creates a safe space for caregivers to explore their needs.
Assigned Copywriter: Leah
Web Design
We designed Alissa’s website to be a calming digital sanctuary. The homepage features beautiful beach imagery from her home state of Hawaii, creating an immediate sense of peace. We used plenty of white space and gentle transitions to give visitors room to breathe as they explore her support options.
Assigned Designer: Erin
Traffic Funnel
Alissa’s traffic funnel starts with her Care Support Wish List, a practical tool that helps caregivers communicate their needs. This downloadable resource makes it easier for caregivers to ask for and receive help from their support network. We designed the opt-in to provide immediate value while opening the door to deeper support through Alissa’s coaching.
Assigned Strategist: Cass
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