Sick of your life coaching website just sitting there and not actually working for you? Shouldn’t your website be converting your visitors into coaching leads? Otherwise, what was the point?
We feel ya and we are here to help!
In this blog post, we’ll show you how to create a beautiful homepage that gets your dream coaching clients to keep scrolling versus hitting the back button and running away as fast as they can.
Oh, we’re Cass + Tee. We are life coaches and web designers who got obsessed with creating coaching websites and brands that actually work. After a decade of building websites, we’ve realized that the normal homepage just doesn’t work for life coaches.
The steps we lay out today will help you create a strategic and beautiful homepage for your coaching website.
Let’s do this!
Step 1: Solve their Problem (+ Get Their Email)
When you first land on many homepages, the first thing you’ll see is a pretty picture and a random button to learn more. When you click the button it normally takes you directly to the services page.
Or you’ll see an image slider that rotates through a bunch of random images that match the logo.
It hurts our souls just thinking about it! This is such a sad way to use this precious website real estate! Promise right now you won’t do that.
No seriously, pinky promise, right now.
As a life coach, the first thing you want someone to feel when they land on your website is that they are in the right place. To do that, you want to quickly solve a major problem within your niche.
This should include an image that paints the picture of what’s possible, a headline that helps them dream, a subline that teases how that’s possible, and a button that takes them to the answer, which should be a free offer that they can access if they give you their email.
Step 2: Establish Your Expertise
If someone signs up for your free offer, you got them! They are on your list, and you can let them get to know you better through email marketing.
And although that is definitely exciting… unfortunately that will only be a very small percentage of people.
Most people are skeptical and will look right below the first section of the website thinking, who is this person and why should I listen to them?
This is the perfect place to add in any credentials that establish your expertise. Are you a certified life coach? Have you been featured in the press? Have you won any awards? Have you transformed your life?
This is the place where you want to include any additional information that shows that you are actually qualified to coach someone.
Step 3: Introduce Yourself
Next, you’ll want to introduce yourself. Briefly.
We are life coaches too, so we know how exciting it can be to tell your transformation story. But now is not the time to go into 8 paragraphs talking about yourself.
Instead, tease your story and allow your visitors to read more when they are ready.
Step 4: Present Your Signature Program
Okay, the big moment is here! You’ve solved a problem, established your expertise, and said hello. Now you can pitch your best and most amazing product or offer.
But listen up closely, because this is important…DO NOT pitch a free discovery call here. Do not pitch a blog post here. Pitch your best work.
Maybe it’s your yearly mastermind, your coaching retreat, or your 6 month 1-on-1 coaching program.
Whatever it is, tease and if they want to learn more it should go to a signature program sales page.
❤️ Don’t have a signature coaching program yet? Check out this detailed guide on how to create one >>
Step 5: Establish Trust With Testimonials
If someone has scrolled this far, then they are very interested in learning more about you, but they still haven’t clicked on any of your buttons.
After all, so far it’s just been you talking about their problems and sharing your solutions. But have you ever actually helped someone?
Does your life coaching actually work? Has it transformed other people’s lives?
Here’s where you establish trust through testimonials.
But not just any testimonial! This is your homepage. You want at least one amazing testimonial that shows exactly what you can do. Even better if you can share an image of the person telling their transformation story.
Step 6: Solve More Problems
Remember, this is a homepage, not a sales page, so it’s time to relax a little and focus on solving more of their problems for free.
This is a great place to feature more free resources, your blog, or videos, or training. This section needs to be simple with direct links to the blog posts or resources.
You don’t want to compete with your main free offer that you’ll mention again in the next section.
Step 7: Get Their Information
At this point, what are they waiting for? Why haven’t they clicked on anything yet but they are still scrolling?
The most important thing to note is that this could be your dream client, and they have not clicked the back button yet!
It’s time to ask again for their personal information. By now they should trust, like, and know you enough to give you their email address.
This is the place to pitch the free offer you pitched at the very beginning of your homepage again.
Step 8: Socially Wow Them
We’ve arrived at the end of your homepage. It’s time to end the scroll and make one last pitch to invite your visitor to connect with you.
It wouldn’t make sense to invite them to download your free offer again. Instead, share the social media platform where you are the most active.
That could be Instagram, Pinterest, LinkedIn or Youtube. It doesn’t matter as long as it’s a place that you keep updated. Don’t send them to a Facebook page that hasn’t been used in months.
Play to your strengths and showcase where you are most active.
See! We told you.
Homepages for life coaching websites don’t need to be difficult to make sense of. Think of your coaching website the same as you would when meeting someone new.
Or just use this blog post as your guide… because it’s pretty awesome and why reinvent the wheel if you don’t need to?
Comment and say hi! We love meeting our readers.