We get a lot of questions about what pages you need to have on a coaching website. But the most frequent question we get is this: What’s the MOST IMPORTANT page on your website?
A lot of people think it’s your homepage…but that’s not really true.
In fact, a lot of your traffic might not ever make it to your homepage. The MOST important page on your site is your ABOUT page.
Think of it like this: when you discover a new brand — when you think about working with them or buying from them — don’t you want to know who you’re giving your money to? Are they worth the investment? Do they deserve your trust?
Your about page is the perfect opportunity to show people what your purpose is. What you believe in. And what you can do for them as their coach.
Your about page isn’t about you…it’s about giving your clients the information they need to feel like they can trust you. It’s about serving them.
Don’t write a personal bio with your entire background. They don’t really care. 🤷🏼♀️
They just want to know what you have to offer them. What transformation will they get from working with you? What goals will they reach? What things will they be able to mark off their to-do list? How will you save them time, or make them money? How will you help THEM change their lives?
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Use this most important page to serve your coaching business by explaining how you serve your clients 🙌🏼
Want help figuring out exactly what to put on your about page, and all the rest of your pages? We got you, boo 💕
Now in the shop 👉🏼 Our Website Copy Guide for Coaches.
62 pages of step-by-step instructions and guidance on exactly what to include in the copy for every single page of your site.
This guide is based on years of experience building websites for our clients and testing to see what works best. You aren’t going to find anything like it, anywhere else. And that’s a promise.
About The Author
Hey! I’m Cass, a Certified Brand Coach and a Co-Founder at Lovely Impact. I help coaches elevate their businesses with beautiful branding and websites. Here on our blog, my content focuses on branding, web design, and storytelling.