How to Create a Compelling CTA for Your Coaching Business

Categorized as Marketing for Coaches
FEATURED How to Create a Compelling CTA for Your Coaching Business

If you’re a coach, then you might already be well aware that creating compelling CTA’s (calls to action) is key to your success. A well-crafted CTA can help you convert leads into paying customers and allow you to impact more lives with your coaching business. But let’s be real — crafting a CTA that stands out from the crowd can be tough.

Before we go further, allow us to introduce ourselves: we’re Cass + Tee! The duo behind this blog and creators of Lovely Impact. With our experience working exclusively with coaches, we know what it takes to create powerful calls to action.

In this blog post, we’ll give you some tips on how to create a powerful CTA for your coaching business, from a writing perspective and a design perspective.

So read on and learn how to generate more leads and close more sales simply by writing irresistible calls to action!

What’s A CTA (Call To Action)?

A call to action (CTA) is wording that tells your viewers what to do next. It’s the part of the copy that tells your viewers to call now, subscribe now, buy now, or directs them to do something else that leads them toward making a purchase choice. 

A CTA can live on a sales page, a blog post, or any page or landing page that offers something to your audience that requires them to take action to get it.

Despite the fact that some coaches who are new to selling claim to hate calls to action, the truth is they work. Studies show that including more than just a “buy” or “add to cart” button is much more effective and for that reason, learning to craft a good CTA is something that will increase your bottom-line exponentially.

Calls to action that are on well-written and targeted content like blog posts, sales pages, and landing pages perform much better than display ads to make sales. Because of this, learning to craft words that sell, including an effective CTA, is imperative. 

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Whats A CTA Call To Action

The saddest thing ever is a beautiful sales page that tells a wonderful story, shows the customer exactly why they need to buy this item right now, and they want to buy it, but they don’t because no one ever says to buy. 

It may seem obnoxious to you right now but if you don’t add a powerful CTA – in other words, ask for the sale – you’ll miss out on income and find that some people will not buy even if they want what you are offering.

How To Create A Strong Call To Action

To create effective calls to action, try these tips.

Use Strong Verbs

The awesome thing about crafting an effective call to action is that you don’t have to just say the obviously anymore like “add to cart” or “buy now” you can actually put more words than that in any buy button so that it truly tells them what to do. 

You can put things like, “Yes! I want to save $300 today!” or, “Yes! I want to download my free checklist now.” 

Provoke Emotion 

Another tactic that you can use, assuming you’ve done your homework on your audience, is to seek to provoke an emotion from them via the copy that describes your product and the benefits. 

Your buy button can say something like, “Yes! I want to sleep better at night.” This helps to paint a picture of what the end result of investing in your offer could be like for them.

Create A Sense Of Urgency

No one likes missing out on anything. If you can evoke the fear of missing out (a.k.a FOMO) via your CTA button, that works too. One way some people do this is with a timer going down with a short time price, which you may need to use special software for that. 

You can also just put something to the effect of “the price is only good until a certain date”, or if it’s a course or webinar, that only so many people can join. 

Lead with Benefits 

You want your audience to know the benefits of your offer, and you can actually lead with benefits on your call to action. For example: “Yes. I want more time in my day.” This shows that by buying this offer, you’re going to get support in allowing more time in your day.

Keep Your CTAs Fresh 

Occasionally you’ll notice a former bestselling product starts dropping off in sales. In that case, you can go in and refresh the CTAs to make them feel newer. Brighten the colors, change the fonts, change some text, and you can breathe new life into your offers.

Lower Their Fear 

One way to make your CTAs more effective is to ensure that you address any trust issues or fear around the CTA by offering a refund or some other language that helps them avoid any fear of buying your products.

Using the right words to express to your audience the call to action is important. But so is using the right format. Using bigger or bolder buttons that stand out from the rest of your site is a good option. 

Do remember that some of your audience are looking on mobile devices so make sure everything works across all platforms—and never forget to ask for the sale. 

Design Tips To Strengthen Your CTA

Make Buttons Stand Out

When you create a CTA, one of the first things you should think about is how you want it to look on the page. Some of that information will define how long the CTA can be, including available fonts to use to make it look good.

Use buttons that have contrasting colors and fonts that are easy to read. Remember that some of your audience may be looking at this page on their mobile devices. You want it to stand out regardless of which device the audience is using.

Use the Right Words

Using verbs that stand out and make the reader think is one of the best ways to create a good call to action. Some people like developing the words before they decide how they’ll design the page to make it look good. That’s up to you. Using words that explain what they’re buying, the benefits of it, and makes them feel safe is always a good option. 

Depending on your audience — you can be funny, serious, or even sassy in a call to action. You have likely seen some of those types of CTAs. Especially ones that give you a “yes” or “no” option. The yes might say “Yes! I want more traffic.” While the “no” option may say “No! I don’t care about traffic.” Your audience might think that is cute, but they might not. Always test everything to see what performs best.

Consider Placement

You can put CTAs on blog posts, social media posts, sales pages, landing pages, newsletter sign up boxes, and more. Where the CTA is going to go is as important as what you’re wanting them to do. You may have more space or less space to determine which words to use. Testing out different words and placement will help, too.

Know Your Audience

The process of getting to know your audience will include things like understanding the type of words they want to use to find you. Using those keywords within your CTA is going to get their attention and help them make the choice.

As you’re crafting the CTA, think about the things mentioned above and then also address what you want them to do, what’s in it for them to do it, why they should do it now, and what your promise to them is if they do it. When you get all that included, you’ll find that your CTAs are very effective.

Deep Dive

Anatomy of a Money-Making Life Coaching Sales Page

Now that you know how to create a powerful call-to-action, it’s time to implement it!

Before you move on, we strongly suggest you check out our in-depth guide ‘Anatomy of a Money-Making Life Coaching Sales Page’ >>


It’ll teach you everything you need to know about how to put your CTA’s to work on a sales page that you set up to convert.

Final Thoughts — What Makes A Great CTA

CTAs can be a powerful way to increase leads and sales for your coaching business. However, if they aren’t well thought out or compelling, they may not have the desired effect. 

In this post, we’ve outlined what makes a great CTA and shared some tips on how you can create one that will compel your audience to take action. 

We hope you found this information helpful and that it inspires you to start creating CTAs for your own coaching business. What tactics are you going to use to create irresistible CTAs? Leave us a comment and let us know!

About The Author

Co-Founder at Lovely Impact | Website

Hey! I’m Cass, a brand coach and the Co-Founder & Chief Brand Officer at Lovely Impact, a website template shop for coaches. I help coaches elevate their businesses with beautiful branding and websites. Here on our blog, my content focuses on branding, web design, and storytelling.

Co-Founder + CMO at Lovely Impact | Website

Hey! I’m Tee, a brand and marketing coach and the Co-Founder & CMO at Lovely Impact, a website template shop for coaches. I help coaches grow their coaching businesses digitally. Here on our blog, my content focuses on web design, marketing, business, and social media strategy.

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