fbpx

Are You Not Hitting Your Coaching Business Goals When You Set Them?

Categorized as Coaching Business
Are You Not Hitting Your Coaching Business Goals When You Set Them

Is hitting your coaching business goals consistently a struggle? Are the goals you set about your coaching business making you unhappy?

I feel ya. Hitting goals used to be my achilles’ heel, but I’m super relieved to share I managed to overcome what was holding me back and start reaching my goals on a regular basis. That’s not to say I don’t still miss a few — that’s inevitable — but it does mean I no longer give up on them at the first obstacle.

Inside this blog post you’ll learn:

✔️ A new perspective on what a goal actually is 

✔️ 2 strategies to setting and meeting your coaching business goals

✔️How to celebrate milestones along to propel you forward.

It’s time to learn better ways to set goals for your coaching business that will take you straight to success…while still enjoying the process!

First, what’s a goal?

A coaching business goal is something you want to have, or something you want to change in your business.

the impact list

Get Your Free Coaching Business Checklist!


Fill out this form to access our free comprehensive business checklist with 149+ actionable tasks to setup your coaching business for success.

Congrats! Your access is on the way. 

Plus, join our email list to stay up to date.

It’s basically a set of actions you tackle with the intention of getting a certain result.

It’s important to remember that coaching business goals come in great, big, exciting packages, but also quick, small, seemingly insignificant ones. No matter which size you’re working towards, keep in mind that you are the one in control of getting it done and smashing through that goal to the other side.

Why is hitting your coaching business goals so hard?

Have you ever set a New Year’s resolution and been really excited, but got frustrated quickly and gave up when you didn’t see the results you were hoping for?

Here’s the problem…you’re looking back and forth from where you are now in your coaching business to the goal you want to hit, and getting overwhelmed at the gap between the two.

Then you spend your energy trying to keep yourself motivated in order to bridge that gap in your coaching business, but motivation can’t always stay high. It ebbs and flows. And when you feel that drop, your natural reaction is to give up.

The good news is: this is normal.

The other good news is: I have something that’ll help, and I’ll share it in a minute.

All-Or-Nothing Mindset

If you decide you’re a success if, and only if, you get 50 new clients, you’re a millionaire, or you buy that Mercedes and have it sitting in the drive, you’ll be trapped with no escape.

Your coaching business goals should never be all or nothing. They should always be focused on progress.

You want to cross a river? Use a bridge to reach the other side. You want something off the top shelf of your closet? Use a ladder.

Why should hitting your coaching business goals be any different?

In-Between Coaching Business Goals

Celebration and gratification are important steps in reaching any big goal.

The last thing you want to do is set a massive coaching business goal that’s months away, and then only focus on that one result as if it’s the only thing worth celebrating.

The truth is, any action you take in reaching that coaching business goal should be celebrated.

Let me share one of my biggest goals as an example of what you could praise yourself for.

The Goal: By the end of this year, I wanna run a 4-minute mile.

Where I started: I didn’t run — in fact, I didn’t think I could run, because of asthma, a bad ankle, and being overweight. I actually barely managed to walk around the block on a weekly basis.

The gap: Go from a 22-minute mile down to a 4-minute mile. That’s an 18-minute difference! Holy shit.

All the things I’ve celebrated since starting (a month and a half ago):

  • Walking a full mile
  • Walking two full miles
  • Walking three full miles
  • Walking 3 days in a week
  • Walking 5 days in a row
  • Walking 7 days in a row
  • Jogging for 10 seconds without dying
  • Jogging for 20 seconds without dying
  • Jogging for 30 seconds without dying
  • Jogging for 30 seconds three different times in the same mile
  • Losing 5 pounds
  • Losing 10 pounds
  • Losing 15 pounds
  • Losing 20 pounds
  • Hitting 5,000 steps in a day
  • Hitting 5,000 steps 7 days in a row
  • Hitting 7,500 steps in a day
  • Hitting 7,500 steps 5 days in a row
  • Hitting 10,000 steps in a day
  • Hitting 10,000 steps 3 days in a row
  • My clothes feeling looser
  • My skin looking clearer
  • Drinking more water every day
  • Not having an asthma attack during walks/jogs
  • Not having an asthma attack for 3 weeks straight
  • My ankle not holding me back, even once
  • A 19:29 minute mile
  • An 18:47 minute mile 
  • A 17:03 minute mile
  • A 16:32 minute mile

Here’s my point: if you delay any kind of gratification or feelings of satisfaction until the final goal is completely achieved, you’re actually making sure you won’t hit your goal at all.

Most business goals aren’t met overnight, so the more you delay good feelings about your progress, the less likely you’ll be to stick to the end. It’s that simple.

Two Strategies For Hitting Your Coaching Business Goals

So how can you make sure achieving goals for your coaching business is both successful, and fun?

I have two strategies for you.

First, pick a goal: what do you want?

Yours can be literally anything, but I’m gonna use weight loss as an example.

STRATEGY 1: MAKE A POWER DECISION

What’s the first thing you’ll aim for in reaching your goal? What’s the first success you’re gonna celebrate?

If you want to shed twenty pounds, congratulate yourself when you reach two. Then keep going.

Build a bridge between where you were when you started, and your final goal.

Simple, smaller steps are easier to achieve, and getting excited about each step will keep you motivated long-term, until you reach that final milestone.

Keep going step-by-step, and keep rewarding yourself for hitting them. Feeling good about what you’ve already achieved will keep you feeling certain that, sooner or later, you’re going to reach your final destination.

STRATEGY 2: KEEP A PROGRESS JOURNAL

I don’t know about you, but I tend to forget about the things I’ve accomplished in the past.

The only reason I could share all the steps I’ve been able to celebrate on the journey to my 4-minute mile is because I keep track of them.

It’s also how I remind myself of where I started, so I can see the progress I’ve made. By keeping it written down, I can go back any time I need a motivation boost, and see how far I’ve already come.

It makes the whole thing more fun and worth working for.

Does Hitting Your Coaching Business Goals Feel Less Stressful?

These two important strategies will show you that you are a success and that you don’t have to wait for any final result to feel good about it or yourself.

In fact, the feelings you think you’ll have when your goal has manifested in the real world? You’ll actually start feeling them now, with every step you accomplish along the way. And what could be more motivating than that?

If you have goals that you’ve already started working on, make them easy to track and start your progress journal. Then watch that big goal get closer and closer to done.

About The Author

Hey! I’m Cass, a brand coach and the Co-Founder & Chief Brand Officer at Lovely Impact, a website template shop for coaches. I help coaches elevate their businesses with beautiful branding and websites. Here on our blog, my content focuses on branding, web design, and storytelling.

By Cass

Hey! I’m Cass, a brand coach and the Co-Founder & Chief Brand Officer at Lovely Impact, a website template shop for coaches. I help coaches elevate their businesses with beautiful branding and websites. Here on our blog, my content focuses on branding, web design, and storytelling.

BEFORE YOU GO!Get free access to a library of resources to grow your coaching biz.

The most comprehensive coaching library online including trainings, ebooks, checklists, and more.

Intro: Business Naming Masterclass for CoachesWatch this lesson for free!

Intro: Holiday Marketing Masterclass for CoachesWatch this lesson for free!

Intro: Pricing Masterclass for CoachesWatch this lesson for free!

Hey Coach! Need help?

We’ll Set Up Your Coaching Business & Design Your Website in Just 9 Weeks!

Step by step video instruction!Tour Our Video Library

Easy to use! No coding needed.Watch how easy it is!