Sooooo many coaches struggle with the idea of choosing a niche.
‘Do I have to choose a niche? Which one should I pick?’
The truth is, choosing your niche is intensely personal. It all depends on the type of people you’re passionate about helping, and the kind of things you want to help them achieve.
And the short answer is: no, you don’t HAVE to choose a niche. We just recommend you do, at some point.
Because your niche is personal, and because it all depends on what you’re passionate about helping people with, we don’t believe in rushing to choose a niche that’ll make you unhappy later. Instead, we love the organic process of choosing one.
At some point in your business, after you’ve been coaching clients for awhile (and the length of time is different for everyone — some find it in their first year, some after a few years), the niche you want to work with will come to you, intuitively. You’ll have the sudden realization of who and what you want to work on.
It’s a beautiful process to go through.
What you don’t want to do is pick a niche quickly in order to get it over with. It’s never a good plan, as we’re sure you know.
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If you pick a niche you don’t love, you might end up running into obstacles and feelings that hold you back. You might get bored, or annoyed, or frustrated. And then you have to do the work to get over it. That’s a waste of time for you.
Maybe you could just work with some people for a while first, and let it lead you to what you love. Get the experience, find your purpose, and go after it when you’re clear.
It might sound overly simple, but you’ll probably enjoy the process more.
About The Author
Hey! I’m Cass, a brand coach and the Co-Founder & Chief Brand Officer at Lovely Impact, a website template shop for coaches. I help coaches elevate their businesses with beautiful branding and websites. Here on our blog, my content focuses on branding, web design, and storytelling.
