Figuring out what social media platform to use to promote your coaching business can be a challenge! But there is one platform that many coaches swear by, and that’s LinkedIn.
In this blog post, we’ll talk to real coaches and get their advice on how they use LinkedIn in their coaching business. They will share real stories about creating their profiles, getting coaching clients, and why LinkedIn is the place to promote your coaching business.
Keep reading to learn more!
Table of Contents
7 Ways To Use LinkedIn For Your Coaching Business
1. To Connect with High Caliber Clients.
“As a full-time Online Business + Marketing Coach with 10+ years of experience in social-selling, I use LinkedIn to connect with high caliber clients. Clients who aren’t hesitant to pay my rates. By posting regularly (3-5x a week, repurposed content from other platforms showing who I am and what I do), I am able to connect with new potential clients looking for my expertise. So far, I’ve been able to coach 78 entrepreneurs since January 2021.”
– Teresa G. Sivak, Online Business + Marketing Coach
2. To Use Their Networking Tools.
“I am an Executive Career Coach making 100% of my income as a coach and absolutely you do need to be on LinkedIn! LinkedIn is a gold mine for networking with colleagues and making new connections to clients. I create and share content related to careers and job searching as well as sharing about my own career journey. I use LinkedIn Profinder and service marketplace to respond to clients looking for services and Sales Navigator to conduct business development outreach by offering a free webinar to learn about effective resume writing to build and nurture a network. LinkedIn is essential to share your expertise, develop credibility, and find new connections to boost your business!”
– Melissa Reeves, Fortune Avenue Consulting
3. To Create Digestible Content
“Content is crucial on every social media platform. It’s more about psychology than words when it comes to content; make sure you’re carving out a spot in your audience’s thoughts. Being a business coach, I always
post content on my LinkedIn that solves an issue for my followers and provides better answers than those already available. I create posts that are relevant, easy to comprehend, and entertaining by using a conversational tone.”
– Tyler Martin, ThinkTyler
4. To Promote Your Personal Brand
“I currently get almost all of my clients from LinkedIn inbound leads and I’m a firm believer that all coaches should be harnessing the power of LinkedIn in two ways: First, to promote their personal brand as a coach and utilize their profile as a sales page. Secondly, to establish themselves as a thought leader in their industry through both regular content creation and commenting on posts of other thought leaders in their industry. The main strategy that I have employed is to be someone who adds value to the space through free downloads, consultation calls, and quality content.”
– Katelyn Richards, Crafted Careers
5. To Nurture Relationships
“LinkedIn is virtual networking, right? So I teach my clients how to use LinkedIn to build actual relationships. It’s important to not just to go straight for the sales pitch. What about building relationships with other professionals who serve your audience? Have conversations with your existing network, i.e. “here’s what I’m doing, who do you know?” Cherry-pick membership directories and have ‘get to know you’ calls with fellow members who may lead to your business growth. There are so many warm ways to create conversations on LinkedIn, in a very micro-targeted way.”
– Karen Yankovich, LinkedIn Strategy Coach
6. To Become A Thought Leader
“LinkedIn is a critical tool to build your coaching practice, but don’t annoy people with a sales pitch. Don’t get too busy “doing the work”; keep your network fresh. Post at a minimum 2x a week. The more you post, the more exposure you create for your practice. I focus on three areas.
Post insightful articles to benefit others. Add your perspective and ideas story. Use examples from your own business. Think of this as sending resources to potential future clients.
Re-post or comment on other posts. Encourage colleagues, friends, clients, and potential clients in their work. We all love it when people respond to our posts! Post original content. Write on topics you care about, and future clients will care about.”
– Winnifred S. da Silva, Leadership Strategist & Executive Coach
7. To Sustain Brand Awareness
“I’ve been a coach for several years now. Initially I used Linkedin to source new coaching clients through Linkedin’s ProFinder feature. If I were a new coach I would write into Linkedin and request to be featured there. It’s an active marketplace for LinkedIn users looking to receive, for instance, Health Coaches or in my case Job Search Advisement. Currently, I use LinkedIn mostly to keep my network updated on any press features or comment on important topics where my company’s voice and stance needs to be heard.”
– Stephanie Heath, SoulWork & Six Figures
Now that you’ve heard from real coaches, you can choose any of the strategies above and try them yourself. You have everything you need to dominate LinkedIn!
As you saw in the post, Linkedin is a wonderful place for coaches, and when you learn to use it, you can increase your brand awareness and get more leads. Without a LinkedIn, depending on what type of coach you are, you could be missing out on a business growth opportunity.
But, before you get started, please make sure you leave a quick comment and let us know which tip was your favorite and how you plan on using LinkedIn in your coaching business.