As a coach, you are responsible for helping others achieve their professional and lifestyle goals. But what does that actually look like day-to-day? To answer that question, we spoke with eight full-time coaches to get a glimpse into their daily lives.
Turns out, there’s no such thing as a “typical” day for a coach. Some spend their days coaching clients, others are researching new techniques or tools, while others are networking and building relationships with other professionals online.
But one thing all of our coaches have in common is that they love what they do and the time freedom that comes along with it.
Whether you’re just starting out as a coach or are looking for new ideas on how to improve your coaching business, read on to learn more about the exciting world of coaching!
Table of Contents
8 Coaches Share A Day In Their Lives
- 1. A day in the life of a brand coach:
- 2. A day in the life of a marketing coach:
- 3. A day in the life of an executive coach:
- 4. A day in the life of a writing coach:
- 5. A day in the life of a sleep coach:
- 6. A day in the life of a holistic life coach:
- 7. A day in the life of a spiritual life coach:
- 8. A day in the life of a social media coach:
- Final Thoughts – What It’s Like To Be A Coach
8 Coaches Share A Day In Their Lives
What’s it like to be a coach? 8 full-time coaches share a day in their lives.
1. A day in the life of a brand coach:
“My day starts out with prayer and meditation, this helps me gain clarity for myself and keeps me grounded. As a CEO I no longer have to just show up for myself and my business but for my brand, my client’s brand, and my team. I do a self-check-in so that I can know what I’m focusing on for that day.
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After gaining clarity I knock out my money-generating tasks first, a lot of days this is lead generation or social media content. I don’t use social media to consume information of others, I use it to create my own information to lead back to brand awareness for my brand then hop off.
Each day is different, some days it may be client work focused, business operations focused, or admin/finance focus. For those who are just getting started, the journey to entrepreneurship isn’t easy, you will make mistakes but those mistakes can mold you into the CEO you were destined to be.
The biggest thing for me is self-check-ins, this allows me to track, tweak and/or repeat my actions to create a consistent blueprint for the version of success that I’m creating.”
– Jodi Kay Edwards, Alignment Is The New Hustle
2. A day in the life of a marketing coach:
“My typical day starts with a review of which clients asked questions overnight. I then hop on Basecamp to talk with our other coaches about today’s client needs.
From there, I answer questions for clients or handle challenging situations they’re going through. I do that through three methods: Email, Loom video, or Client 1:1 call.
Here’s an example of my schedule:
9 AM to 10 AM: Answer emails and strategize with our other coaches
10 AM to noon: Work on client marketing plans
Noon to 1 PM: Client 1:1 calls
1 PM to 3 PM: Company Mastermind call with clients
3 PM to 5 PM: Work on client marketing plans
The daily item I do that contributes to my success: I take a few minutes before the day starts to breathe deeply, think about my passion for helping others, and visualize doing it.”
– Matt Zavadil, Growth Tools
3. A day in the life of an executive coach:
“My typical workday as an executive coach can vary depending on the clients I’m dealing with at the moment. However, there are some common activities that can contribute to my success.
The day starts with waking up early in the morning in order to prepare for the day ahead. I usually start the day by reviewing my schedule and organizing the work for my day. This helps me identify any activity I need to prepare, like planning for upcoming meetings, reviewing a previous session, preparing any documentation, etc.
Once the day is planned, I move immediately to execution. Every day I post on my LinkedIn profile something related to an article on my blog. Posting daily at the same time leads to between 100 and 200 people visiting my profile monthly. This also requires writing a weekly post for my blog.
Another important aspect that contributes to my success is developing online courses little by little, in order to complement my coaching processes and generate more passive income.
5:30 – 6:00 Waking up
6:00 – 8:00 Personal morning routine
8:00 – 9:00 Preparing the day ahead and publishing a LinkedIn post
9:00 – 12:30 Execution
12:30 -2:00 Lunch
2:00 -5:00 Execution”
– Roberto Bernal, International Coaching Institute
4. A day in the life of a writing coach:
“Coaching requires my full presence and acting as a great listener. I can only do that if I’m a clear vessel: Writing Morning Pages (a Julia Cameron suggestion), movement, and clean eating.
As a writing coach, I need to make sure writing happens first. For this reason, I block time on my calendar every morning to make progress on MY writing projects — books, blogs, emails, and social content.
Nurturing my creativity and staying grounded are vital to delivering great coaching results to my clients. Afternoons are spent coaching clients live, reviewing their writing, and having conversations.
I log off by 3 pm to read, create art, and ground myself again when making dinner.”
– Jacqueline Fisch, Write Like A Mofo
5. A day in the life of a sleep coach:
“I start my day responding to questions and messages from my current clients. I provide 4-time slots a day for sales calls to turn leads into paying clients. I block off two hours for my daily consultations.
The most important activity I do daily that contributes to my success is marketing. Daily marketing helps ensure a consistent pipeline of leads. About half my day is spent doing marketing-related activities.
My daily marketing includes:
– Creating a social media reel or post
– Adding to my social media story
– DMing cold and warm leads
– Creating a weekly newsletter for my email list
– Writing a weekly blog
– Reaching out to others for collaborations
– Networking with local providers for referrals”
– Kaley Medina, Live Love Sleep
6. A day in the life of a holistic life coach:
“Each day is different but has the same goal – work on the business. On Saturdays, I schedule tasks for the following week. One day, I’ll work on a new blog post. Another day, I’ll work on social media content. And another day, I’ll work on my bi-monthly newsletter.
Every day, I start with an affirmation and song. Every day, I plan 1-2 hours in total for social media engagement – responding to messages mostly. 1-2 days a week, I post on social media. Every day, I post an Instagram story.
Once a week, I plan for 30 mins of admin (organizing my financial spreadsheet, reviewing contracts, etc). I usually see clients during the late afternoon or evening, so I plan these tasks around them. I also make sure to schedule ‘backup’ days if I need more time than anticipated.
On Sundays, I rest and don’t look at anything, even my email!”
– Rachel Ann, Rachel Ann Coaching
7. A day in the life of a spiritual life coach:
“My typical workday starts slow. Sleep is *super* important and a huge part of self-care for me. I give myself permission to sleep in and ease into the day with tea and morning journaling.
I’ll start my workday around 10 am with focused work time either with a client, writing long-form content for socials, newsletter emails, my upcoming podcast, or marketing. From 1-3 I head outside for lunch, take a walk and do social posting. The afternoon brings more client calls or follow-up work. Depending on client calls, I finish around 7:30.
I honour my energy which is a huge part of success for me, it’s important that I have the flexibility to work in spurts. I’m conscious of not overloading my schedule, I only take max 2-3 clients per day, and make sure I schedule in time in nature for my mental health.”
– Emma Hillman, Spiritual Life Coach
8. A day in the life of a social media coach:
“I get up at 6 am and hit the gym, I go to CrossFit so I have accountability to get my butt there with no excuses, then I come back to check my socials over a coffee before showering and starting my day.
I write a to-do list for the day with three things starred as none negotiable and needle movers for me in my business. I have music on in the background and if I am lagging in energy that day, I can jump on a co-working session with a friend to keep each other accountable.
In the afternoon, I usually take my dog out for a long walk to the coffee shop and back and then start work again for any early evening meetings. My to-do list is in addition to any coaching calls or work I need to do for clients.”
– Deasha Waddup, Social Media and Business Coach
Final Thoughts – What It’s Like To Be A Coach
As you saw above, it’s hard to say what the “average” coach’s day looks like, since there are so many different types of coaches and coaching businesses. But we hope this article has given you a good idea of what a day in the life of a coach can be like and why so many people love coaching.
What surprised us most was the variety of tasks coaches perform on any given day—from self-care to content creation to working with clients, these coaches do it all!
If you’re curious to learn more about being a coach or starting your own coaching business, head over to our blog for tons of helpful articles.
And if you already have your own routine down pat, let us know in the comments what that looks like. We always love hearing from you!
It’s so interesting that EVERY one of these coaches allocates one or two hours a day to marketing. In fact, one of the featured coaches said that she spends half a day, every day on marketing as it directly impacts her success.