9 Must-Have Features For Your Coaching Business Blog
September 24, 2020
Because blogging is so common, many coaches assume that just anyone can have a successful coaching business blog. Not true! If you want to be a truly successful coach who blogs – attracting and keeping new readers daily – you not only need to write well, but you need to optimize your website too.
Inside this blog post you’ll learn:
✔️ Why blogging is a powerful tool for coaches.
✔️ What you need to make your coaching business blog a lead magnet.
✔️ Common tools, tips, and tricks pro bloggers use.
Keep reading for 10 tips to help you make your coaching business blog functional, easy-to-use, and more attractive.
A blog can be a powerful tool in your marketing arsenal. Amongst other things, it can help connect people with your coaching brand, boost SEO, and create opportunities for sharing. A blog also gives you the opportunity to foster relationships with your online community and establish a voice within your coaching niche.
Content, of course, is the key to having a great coaching business blog – but these features can help you take it to the next level:
1) Categories based on your coaching expertise.
By clearly displaying content categories on your blog’s sidebar, you make it easier for the reader to find exactly what they’re looking for. Rather than spending precious minutes scrolling through everything you’ve written, they can simply click on whatever interests them most.
When choosing categories, as a coach you want to focus on your areas of expertise. For example, if you are a money mindset coach your categories may be “abundance”, “finance tips”, “money mindset”, etc.
2) Easily accessible article archive.
This again comes down to ease-of-use and time-saving, especially if you have a lot of articles. If your reader is looking for a past blog, having an archive makes it much easier for them to dig through everything. Rather than scrolling all the way through years’ worth of writing, they can simply click on whatever date they are interested in.
3) Functioning search feature.
Having a search bar is just one more way to make it easy for your readers to find what they’re looking for – and making things easy gives them a reason to stick around. We all know that internet users have the attention span of a goldfish – if they can’t find what they want within a matter of seconds, they’re gone. Add a search bar to the header of your blog, or in our favorite place, on your blog sidebar.
4) Commenting functionality.
Consumers today want to feel like they’re doing business with an actual person – no some faceless entity. Allowing them to comment on your blog gives you a way to engage and connect. Many coaches turn off their comments because they don’t want to deal with spam or negative discussions. As a coach, conversation is your money maker! Make sure your comments are turned on so your future coaching clients can ask you questions.
5) Comment spam protection.
This feature is both for your convenience, as well as that of your audience. Some internet marketers like to spam blogs with shady links and annoying sales pitches. This makes your feed virtually unreadable. Your hosting service likely has features to help protect against spam (such as enabling reCAPTCHA, or requiring first name and email), so use them!
Our templates are built on Showit, but the blogs are built on WordPress. Depending on your hosting package, you can add on advanced spam protection that will automatically block spam comments so you don’t have to worry about it.
6) Social media sharing integration.
Social share buttons make it effortless for your reader to share your content. All they need to do is click on the appropriate button and -BOOM- they’ve shared your blog to Facebook. Now, think about it – if they had to go through the trouble of manually copying the link, and then sharing it on their social media, do you think they would?
7) Quality blog images.
Don’t just go grabbing whatever you like off Google Images because:
1) you’re probably committing copyright infringement and
2) everyone else is using those same photos.
If you want your site to stand out, use quality images that are sharp, clear, and on-brand. If you can’t afford to buy expensive stock images right now, there are several websites that offer great free options (or you can take your own original photos!).
8) In-post lead magnets and call to actions.
The point of blogging is to educate your audience of your expertise, help them solve problems, and most of all, increase your business. Today’s web users can easily spot and skip over adverts on sidebars and headers. Instead, put your lead magnet or call of action in the middle of your post. If someone is reading your blog they’ll know exactly what to do next.
Lastly,, end your blog with a call to action. What do you want your reader to do next?
9) A way to easily contact you.
Lastly, make it easy for your readers to contact you. You want business, right? Don’t make people go digging through your site to figure out how to reach you or hire you for a coach.
Guess what? You can grab one of our coaching website templated and do most of this stuff on your own, with minimal effort. There is no reason to sit around and wait. Now go optimize your blog, and watch the business come rolling in!