Marketing your coaching business is a task that should never have an end date. You should always have a steady stream of prospects inquiring about your coaching, opting into your email list, or purchasing your products. When you stop having that steady flow, it’s time to re-evaluate your marketing efforts. One surefire way to master this is to make sure your sales funnels are top-notch.
If you’re new around here, hey! We’re Cass + Tee. After 20+ combined years of building brands & websites online, we saw a gap in the industry when it came to coaches and created Lovely Impact to change the game. We are obsessed with all things coaching and update this blog weekly with free resources to help your coaching business thrive!
In this article, you can look forward to learning about the top 5 ways that you can use your sales funnel to attract more clients into your coaching business.
Excited to dive in? Us too! Now let’s get started.
Table of Contents
What’s A Sales Funnel?
If you’re a coach, chances are you’ve heard of the “coaching sales funnel.” But what exactly is it? And how can you use it to grow your business?
In short, a coaching sales funnel is a process that coaches use to attract, convert, and close clients. The idea is that coaches start by attracting potential clients through various marketing channels (e.g. social media, webinars, etc.). They then convert those leads into paying clients through a series of interactions (e.g. free consultations, discovery calls, etc.). Finally, they close the deal by getting the client to sign a coaching agreement.
There are many different ways to set up a coaching sales funnel. But the most important thing is that you have a system in place so that you can consistently attract new clients and grow your business.
When it comes to your sales funnel, it’s important to remember that it is simply the path your prospects take from first introduction to your products and services toward your highest price service, normally 1:1 coaching.
Free Marketing Research Workbook For Coaches
Fill out this form to access our free step by step workbook to help you through the essential parts of market research for your coaching business.
Plus, join our email list to stay up to date.
The offers you make along this funnel path are completely up to you and they normally follow a gradual price increase.
The Top 5 Ways to Attract More Clients Into Your Sales Funnel as a Coach
Here are some ways to consistently attract clients into your funnel, no matter what time of year:
- Be consistent with your marketing.
The key to success in any business is consistency. This means posting on your social media account consistently (and establishing what that looks like for you), interacting with prospective clients of yours wherever they are hanging out online (i.e. Facebook, Instagram, TikTok, Pinterest).
Keeping up to date with what your target audience needs and wants shows your dedication to helping them, which will gain you a loyal following and get people excited to join your sales funnel.
Remember, you don’t have to reinvent the wheel everytime here! Even updating a current offer with new information goes a long way to earning loyalty and establishing consistency.
- Keep your offers relevant and up to date.
While you don’t have to constantly reinvent the wheel, you do want to keep your sales funnel content fresh & relevant.
When doing a check-in on your sales funnel performance, always start with these questions: When was the last time you changed your opt-in freebie? When was the last time you created a new product? How has your existing content been converting for you?
It’s important to stay on top of the needs and wants for your target audience. People are more likely to keep up with what they need if it comes from someone who cares deeply about their success, like you!
- Don’t be afraid to tell your audience what you offer.
Don’t assume that everyone in your online world automatically recognizes that you’re a coach. Telling people about your coaching offers is important, so don’t be afraid to do it. Your most loyal fans will know because they have followed you but even they may forget the title of your signature course unless you tell them — and that’s okay!
Remember: if you’re a coach, you likely have a “for-profit” business and should act accordingly. Find your sweet spot when it comes to marketing (for instance your social networks or emails list) and sell, sell, sell just as much as you provide value, resources, and inspiration on there.
- Consider running an introductory special or one-time coupon.
Introductory specials work well for most coaching offers, such as a 7-day trial to your membership group for $1, or a weekend-only discount — but use these offers sparingly.
If you run discounted specials too often, your followers will treat your coaching business like their favorite retail store and simply wait until the next sale before buying.
You could consider using a coupon discount as a reward for a limited audience who opts into your sales funnel, such as webinar listeners, or as a gift to podcast listeners when you’re interviewed on someone’s podcast.
Most importantly, keep these specials exclusive & limited by always remembering to have an end date or closing window for any deals of this type.
- Keep in touch with your current clients and customers.
Did you know that the chances of selling to a current customer range from 60-70% whereas selling to a cold contact is 5-20%? These warm contacts are already in your funnel but maybe they need a little push to that next level, a push that might come from a friendly, personal phone call or email from you.
Even if they say they’re not interested at this time, maybe they know someone else who needs your services right now. Don’t be afraid to ask for those referrals.
Level Up Your Sales Funnel
How To Build A Sales Funnel
Look, we get it — sales funnels can feel like a completely foreign world when you’re first getting started with them. For that reason, we created an in-depth guide to walk you through the process.
Before you move on, we strongly suggest you check out our in-depth guide ‘High Ticket Coaching Funnel: Everything You Need To Know’ >>
You can look forward to learning more about getting high-ticket clients by structuring your funnel, creating landing pages, marketing your funnel, and delivering a high-class experience to match.
Final Thoughts — Spicing Up Your Coaching Sales Funnel
These five tips will help you attract more coaching clients into your sales funnel and increase the number of sales you make.
Need a recap? Remember, consistency is key when it comes to marketing, keep your offers relevant, be unafraid to sell, and stay in touch with your current coaching clients.
Lastly, be creative when it comes to your marketing efforts. Show your personal side, engage in conversation online, encourage email subscribers to send you questions, and record some live video to your social media feeds; you’re only limited by your own creativity.
What strategies do you use to bring in new leads? Leave a comment below and let us know!
About The Author
Hey! I’m Tee, a brand and marketing coach and the Co-Founder & CMO at Lovely Impact, a website template shop for coaches. I help coaches grow their coaching businesses digitally. Here on our blog, my content focuses on web design, marketing, business, and social media strategy.