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4 Tips for Handling Rejection Professionally

Categorized as Coaching Business
FEATURED 4 Tips for Handling Rejection Professionally

When starting or running a business, you’re going to face rejection. A lot of it. It’s how you handle that rejection that sets you apart from the rest.

By the way, we’re Cass & Tee, the duo behind Lovely Impact! We spend every day, all day, working with coaches, building their brands, and designing their websites. As web designers and coaches, we have faced our fair share of rejection.

We like to think of rejection as character-building. Obviously, rejection isn’t something we look forward to — but when it happens there is a silver lining. It can actually provide invaluable insight into our audiences and keep us humble.

Have you been in this scenario: your website got a professional makeover, your products and services are spiffed up and ready to sell, and you open your coaching doors waiting for that first client to find you. You’ll have some sales, some inquiries about coaching, and some sign ups to your email list. 

But then you’ll get feedback from people who don’t take that next step to hire you as a coach. Or the sales of your products will slow down to a trickle. There are many reasons why prospects won’t sign on, but it’s hard not to take rejection personally.

In this post, we’ll share 4 of our favorite tips for handling rejection tactfully within your coaching business. Ready to learn how to handle rejection like a pro? 

Let’s dive right in.

How To Handle Rejection In Your Coaching Business

Here are four tips for handling rejection professionally:

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1. Always thank your prospects for their feedback.

Many people are reluctant to accept negative feedback, but it can actually prove beneficial in the long run.  Express your gratitude for each client interaction, even when they’re saying “no, thank you”. And don’t be afraid to ask what’s holding them back — if you don’t know why you were rejected, how can you improve?

As long as all parties are respectful, there’s no need to blacklist these people on social media, rather the opposite should be done. You can continue to follow them, respond to their posts and comments, and show them and the rest of the world that you are available if they change their minds about being ready for coaching.

2. Offer alternative coaching options.

If a prospect mentions not being able to afford your 1:1 coaching, you can suggest another offering that may help them, like a group program, your eBook, or a self-study course. Once you’ve built up your coaching business, you should have a library of products at varying price points so you can attract a wide array of clients, no matter what their economic level is. 

If you are still just getting started as a coach and don’t have a library yet, encourage them to opt-in to your email list so you can stay in contact and let them know when you have new offerings added.

3. Be consistent in your marketing efforts.

Don’t throw in the towel simply because your sales have slowed down. Do the opposite: find new ways to reach your target market. 

Here are a few areas you can maintain consistency in:

  • Offers should be made to your email list on a regular basis.
  • Promote your business on social media more frequently to increase visibility.
  • Take advantage of real-life networking events to meet local business owners. 

Making a business successful from the shadows can be challenging, so don’t be afraid to get out into the spotlight and toot your own horn.

➡️Need some marketing inspo? Read this: ‘Marketing for Coaches: 7 Strategies That Really Work’ >>

4. Master the art of following up.

Most importantly, have a follow-up plan with anyone who has turned down your coaching. Maybe the timing isn’t right. Maybe they need to grow their own business before hiring you. Maybe they need to handle some family expenses first before focusing on their business. You just never know when the timing will become right, so always find a way to follow up or stay in touch.

Also, ask for referrals. The timing may not be right for Prospect 1 but maybe they know someone in their circle who would be your ideal client. You never know when a personal introduction will lead to your ideal client, so it’s worth asking.

Final Thoughts – Dealing with Rejection

When dealing with rejection, remember that they are not rejecting YOU personally, they are simply not ready right now to hire a coach (or buy your eBook, or join your group coaching, you name it). How you handle this rejection will determine how your business will grow over the years.

Rejection is an inevitable part of life, and it can be hard to deal with. However, if you handle rejection professionally, you can minimize the potential loss and even turn it into a positive experience. 

We hope you found this article inspiring! Be sure to follow these four tips to help you bounce back from rejection and continue on your path to success. 

Have you ever had to deal with rejection in your coaching business or professional life? Leave a comment below and share your story.

About The Author

Co-Founder at Lovely Impact | Website

Hey! I’m Cass, a brand coach and the Co-Founder & Chief Brand Officer at Lovely Impact, a website template shop for coaches. I help coaches elevate their businesses with beautiful branding and websites. Here on our blog, my content focuses on branding, web design, and storytelling.

Co-Founder + CMO at Lovely Impact | Website

Hey! I’m Tee, a brand and marketing coach and the Co-Founder & CMO at Lovely Impact, a website template shop for coaches. I help coaches grow their coaching businesses digitally. Here on our blog, my content focuses on web design, marketing, business, and social media strategy.

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